Hilton Hotels & Resorts Named Most Valuable Luxury Hotel Brand with USD19.2 Billion Valuation in 2026 Report
📈 Hilton Hotels & Resorts remains the top luxury hotel brand with a brand value up 28% to USD 19.2 billion. Hyatt is second, despite a 6% decrease to USD 7.5 billion, while Marriott, third, sees a 23% increase to USD 4.6 billion. Taj Hotels is the strongest brand with a BSI score of 93.5/100 and a brand value up 32% to USD 878 million. Marriott Bonvoy has 271 million members, while Hyatt's loyalty program boasts 63 million members.
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