Holiday Inn Launches Chief Holiday Officer Initiative in Germany to Enhance Family Travel Experience This Autumn
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Surveyed German parents (86%) feel pressure to create special holidays, but 70% of children prefer simple moments over planned itineraries. The survey, commissioned by Holiday Inn® by IHG, involved 750 parents of children aged 0-12. Holiday Inn's Chief Holiday Officer initiative, launching this autumn in Germany, will encourage children to shape family holidays. Holiday Inn emphasizes fun, freedom, and quality time, with 58% of children influencing food decisions and 30% wanting more playtime.
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