I ❤️ NY Logo, Designed by Milton Glaser in 1970s, Remains Irreplaceable After 50 Years
❤️ In the mid-1970s, Milton Glaser designed the iconic I ❤️ NY logo for an advertising campaign to boost New York City's tourism amid a financial crisis. Created pro bono, the logo was adopted as the state's official tourism symbol. Despite receiving a copyright in the mid-1990s, the logo generates tens of thousands annually in licensing fees. In 2023, an attempted rebrand failed, underscoring enduring affection for Glaser's original design.
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