Nostalgia and bold flavors are shaping snacking behaviors
🥙 Anna Kjerrumgaard from RaceTrac Inc. highlighted at the 2025 NACS Show in Chicago that bold flavors remain key in convenience retail, with snacks evolving from gap fillers to full meals. RaceTrac ranks No. 17 among U.S. c-store chains. Gen Z, with projected spending power of $9 trillion by 2034, favors intense flavors and values digital engagement and ethical responsibility. C-stores excel in assortment and innovation, appealing to Gen Z's nostalgic leanings towards the 1990s.
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