Walmart Reports AI Checkout via ChatGPT Has One-Third the Conversion Rate of Website Transactions
🛒 Mar 23, 2026, Walmart's AI shopping via ChatGPT showed lower conversion rates—one-third compared to its website. With 200,000 products on OpenAI’s Instant Checkout, Walmart found the chatbot experience unsatisfying. The retailer will now focus on its own ecosystem, enhancing user experience and conversion. OpenAI is ending Instant Checkout as Walmart plans to integrate its assistant, Sparky, in platforms for better cross-platform continuity, signaling a broader industry shift to hybrid models.
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