Unilever Expands Influencer Network to 300,000, Increasing Marketing Investment to Over 16% of Revenue
📰 Unilever CEO Fernando Fernandez has expanded the company’s influencer network from 10,000 to nearly 300,000 over two years. Marketing and brand investments increased from just over 13% to over 16% of revenue, excluding Foods. The SASSY model emphasizes contemporary relevance and social validation. Unilever is focusing on influencers, physical retail, and events like the FIFA World Cup as part of its marketing transformation. The company continues to explore effective strategies in this evolving ecosystem.
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