Miscellaneous

📈 In 1975, George Doxey introduced the "Irridex" suggesting locals' attitudes shift from euphoria to antagonism as tourism grows. Richard Butler's "Tourism Area Life Cycle" claimed stagnation leads to inevitable overcrowding. However, no study has found a definitive "carrying capacity" for tourists. Butler later revised his views. While places like Bruges, Venice, and Barcelona face overtourism, many destinations struggle with undertourism. Effective policies can manage tourism, challenging the inevitability of overtourism.

✈️ Malaysia Aviation Group (MAG) becomes the first airline group to partner with Adobe, Google, Skyscanner, and Visa. This collaboration aims to enhance digital engagement and payment processes, offering a data-driven, personalized travel experience. Clarence Lee, MAG’s Chief Digital & IT Officer, and Dersenish Aresandiran, MAG’s Chief Commercial Officer, highlight its potential to transform customer journeys. This strategic move positions MAG towards its goal of being a leading global aviation group.

🎙 Josiah Mackenzie shares insights from over 1,000 podcast interviews on how hospitality leaders can prepare effectively and communicate confidently to create value for listeners. This solo episode emphasizes the power of podcasts for exchanging stories and ideas in the industry. 🎧

🍷 Since the 2000s, China experienced rapid industrialization, leading to urbanization and a significant urban middle class. This consumer base fueled both domestic and international investments. As incomes increased, wine consumption surged. However, wine consumption has recently declined, prompting traditional wine producers to seek new markets.

🍷 Since 2000, China experienced rapid industrialization, leading to urbanization and a large urban middle-class consumer base. This group drove domestic and international investments. As incomes increased, wine consumption became popular, but it has since declined sharply, prompting traditional wine producers to seek new markets.

🥤 Summer 2025, India: Temperatures soar over 40°C, marking peak sales for soft drinks. Coca-Cola and PepsiCo dominate, but Reliance Consumer's Campa Cola challenges, aiming to shift the market from a duopoly to an oligopoly. April to early June are crucial months, traditionally boosting sales of water, carbonates, and nectars.

📱 Finnish national airline Finnair, in May 2025, introduced ancillary combos, becoming the world’s first airline to offer bundled services. Initially available in limited European markets, these include seat selection and internet access, with plans for more combinations. This innovation follows their transition to native orders, enhancing customer experience by consolidating all booking details into a single record. Finnair aims to improve personalization and pricing through this digital transformation.

🍴 Bret Thorn has been the senior food & beverage editor for Nation’s Restaurant News since 1999 and joined Restaurant Hospitality in 2016. He won the 2006 Jesse H. Neal Award for his column in Nation’s Restaurant News. Thorn holds a BA in history from Tufts University (1990) and a culinary certificate from Le Cordon Bleu (1986). He has authored entries for the Oxford Encyclopedia of Food and Drink in America (2012) and Oxford Companion to Sugar and Sweets (2015).

💸 Marketing is a revenue function aimed at generating value beyond its cost. Its role is to clarify product differences, working within the truth to communicate value. The objective is to match product solutions with consumer needs and improve their condition. Channels like social media and traditional media serve as distribution methods, while trusted influencers shape perceptions. Ultimately, marketing's success is measured by its ability to help consumers find products that enhance their lives.