Clementine’s turns 10: how a St. Louis microcreamery built its ice cream legacy
🍨 Tamara Keefe founded Clementine's Naughty and Nice Ice Cream in St. Louis, MO in 2015. Celebrating its 10th anniversary, the company has seen a 2,000% revenue increase, expanding from one to eight locations. They offer unique alcoholic flavors and award-winning vegan options without a coconut or soy aftertaste. Clementine's ice cream contains 26-28% air compared to commercial brands' 100% overrun. Their pints are heavier due to high butterfat content and less sugar; they use 10 pounds of strawberries and two pounds of sugar per batch, unlike larger brands that might use six pounds of sugar for four pounds of strawberries. Keefe grew the business, earning a spot on "Oprah Winfrey's Favorite Things" in 2019, by sending ice cream to Oprah's team monthly for two years. In 2023, Clementine's moved to a 25,000-square-foot facility with an in-house bakery and expanded into Illinois, planning the first Kansas City shop and aiming to open 40 parlors in five years.
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