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2642 posts

Hotel customer data: a strategic lever to increase direct bookings

  • Melanie Calabrese1
  • 17 April 2018
Over the last few years, the OTA sector (Booking, Expedia…) has become more and more consolidated leading to less and less competition. This underlying trend is inexorably leading to an…
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  • 3 min

Digitalisation, the future of the hotel industry

  • admin
  • 12 April 2018
Digitalisation? Yeah like most independent hoteliers you know what it is and how important it is, but you haven’t gotten to it yet. You rather spend time with your guest…
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How Do I Analyse the SEO of My Hotel’s Website?

  • Melanie Calabrese1
  • 3 April 2018
In our article, How to analyze the SEO of my hotel’s website, we will come back to what SEO is and we will present different tools to establish an SEO…
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How do i contact influencers for my hotel ?

  • Melanie Calabrese1
  • 20 March 2018
In our article Instagram Influencers and Your Hotel, we explained who these new communicators are and the role they can play in your hotel’s communication. Today, through this second part,…
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The impact of GDPR in the hotel sector – part 2

  • Melanie Calabrese1
  • 6 March 2018
Despite last week’s (somewhat) gloomy picture, the GDPR will not put an end to hotel marketing actions or the maintenance of customer relationships. This necessary adaptation represents a real challenge…
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The impact of the GDPR in the hospitality sector

  • Melanie Calabrese1
  • 28 February 2018
Table of Contents What is GDPR GDPR Regulation� is the new regulation in EU law on data protection and privacy. This was aimed to give control to citizens and residents…
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  • 2 min

L’impact du GDPR dans le secteur hôtelier

  • Melanie Calabrese1
  • 20 February 2018
Qu’est-ce que le GDPR ? Le GDPR, dit « Règlement Général sur la Protection des Données » est le nouveau règlement européen en matière de protection des données personnelles. Il…
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Why does your hotel site need to be responsive?

  • Melanie Calabrese1
  • 13 February 2018
Today, we are all as much as we are glued to our phone screens all day long. Whether we are at work or at home, we don’t pick up the…
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  • 2 min

Create your hotel website with Amenitiz

  • Melanie Calabrese1
  • 31 January 2018
Today, 80% of travelers search for their hotel on the internet*. Therefore, having an attractive and easy-to-use hotel website is a crucial aspect for any hotelier wishing to acquire more…
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  • 2 min

Créez votre site internet d’hôtel avec Amenitiz

  • Melanie Calabrese1
  • 30 January 2018
Aujourd’hui, 80% des voyageurs recherchent leur hôtel sur internet*. Avoir un site hôtelier attractif et facile d’utilisation est donc la clé pour les hôteliers souhaitant acquérir plus de réservations directes.…
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