EU Code of Conduct Seeks to Enhance Trust with Verified Hotel Reviews on Platforms like Booking.com and Airbnb
📚 Mar 3, 2026, the European Commission introduced a voluntary Code of Conduct on Online Ratings and Reviews for Tourism Accommodation, involving Booking.com, Airbnb, Expedia Group, Tripadvisor, HOTREC, and others. This non-binding framework enhances transparency and verifiability of hotel reviews, aligning with the EU's Digital Services Act. This initiative aims to bolster consumer trust and fair competition by explaining rating calculations and verification of guest feedback, responding to growing digital credibility concerns in the hospitality sector.
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