2025: The Year Hospitality Embraced Its Hybrid Future
📈 2025 saw a shift in the hospitality industry, focusing on AI integration and guest experience. Accenture found 36% of active AI users view it as a "good friend." TikTok's hotel booking feature with Booking.com in August showed the merging of discovery and booking processes. Direct bookings are 10x more valuable for data generation. Hilton reported 452,000 volunteer hours under its sustainability initiative. F&B's prominence grew, and 90% of luxury travelers demand wellness beyond spa services.
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