AHLA Advocates for Hotel Industry Amid Rising Costs, Tariffs, and Labor Challenges at Red Roof’s Ignite 2026 Conference
📈 Red Roof's Ignite 2026 Brand Conference took place at Signia by Hilton Diplomat Beach Resort, Hollywood, Florida. AHLA President Rosanna Maietta and Chief Advocacy Officer Brett Horton discussed rising costs and tariffs affecting the hotel industry. AHLA is focusing on federal and local advocacy, combating harmful tariffs, and supporting favorable tax policies. Labor costs are rising, influenced by political changes. Collaboration with AAHOA on the American Franchise Act is vital, and adapting to change is essential for hotel owners to thrive.
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