Google Discontinues Vacation Rental Search in Europe, Citing DMA, Impacting Direct Bookings by Up to 30%
🛠️ Google has removed vacation rental search in Europe due to the Digital Markets Act (DMA), affecting EEA travelers and European suppliers, who have lost up to 30% of free direct-booking clicks. The DMA prohibits Google from prioritizing its own services over others like Booking.com, HomeToGo, and Airbnb. This change favors intermediaries and complicates direct bookings. The shift emphasizes AI visibility over Google Ads. The dependence shifts towards Maps and integrations with PMS partners.
Share