Tour de France 2025: hoteliers in the south of France shine brightly
🏅 Toulouse, July 2025: Hosting the Tour de France proved beneficial for the city with a cost of close to €1 million. The event boosted economic activity, particularly for hotels, restaurants, and shops. The Ville Rose saw an occupancy rate of 76.9%, a 2.1-point increase from last year, and a significant 15% rise in average daily rates. With a packed events calendar, including festivals, the city maximized yield management opportunities for local businesses.
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