Tech CEO-Turned-Hotel CEO Shares Tech Advice – Ben Rafter, Springboard Hospitality
🏨 Ben's company operates 50 hotels, focusing on guest-focused technologies and ensuring their value through beta testing. Their dedicated strategy department of three, led by a former investment banker, evaluates new opportunities. They prioritize integration with existing systems and view hospitality intelligence—the interconnectivity of services—as crucial. Ben emphasizes the importance of implementing technology that enhances customer experience, aiming to predict and fulfill guest preferences. Behind-the-scenes technology is also a key area, aimed at improving efficiency and job satisfaction for staff. Ben suggests future-proofing through adaptable technology frameworks and personalized guest interactions.
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