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1488 posts

[[ 18 ]]

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  • 6 min

Guest profiles: Enabling personalized marketing & guest experiences

  • Lana Cook
  • 17 December 2024
📣 Over 70% of consumers expect personalized experiences as a basic expectation. Guest profiles improve operational efficiency and guest satisfaction by providing a comprehensive view of guests. Key components of guest profiles include stay history, spending habits, booking source, communication preferences, payment and contact information, personalization, and notes. Technology like PMS, POS, CRM, and guest engagement platforms collect, integrate, and unify guest data for targeted marketing, enhanced guest experiences, and increased revenue. Robust guest profiles are essential in the hotel industry for creating personalized experiences and driving long-term success.
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  • 4 min

AI and sustainability to redefine tourism in 2025: Les Roches reveals five trends that will shape the future of the industry

  • Megan Carley
  • 17 December 2024
🏖️ Global tourism is set to hit 1.5 billion international arrivals and exceed $2 trillion in revenue by the end of 2024, with 74% of global travelers committed to reducing their environmental footprint. AI-driven sustainability, quality of life getaways, and the bleisure trend, which blends work with leisure, are shaping the industry. Over half of tourists want vacations that improve well-being, with 2 out of 3 traveling for experiences like live events. Les Roches, a top hospitality management school, is adapting with specialized programs, such as a BSc in Sports Business Management and a diploma in Cruise Line Management, in response to industry demands, including sports tourism which represents 10% of global tourism.
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  • 2 min

Cvent founder Reggie Aggarwal honored as 2025 Hospitality Executive of the Year

  • HOTELS Editors
  • 17 December 2024
🍺 Reggie Aggarwal, CEO of Cvent, named 2025 Hospitality Executive of the Year by Penn State University’s School of Hospitality Management and Penn State Hotel and Restaurant Society. Award to be received at the 2025 PSHRS Industry Awards, April 8, 2025, at the Nittany Lion Inn. Cvent, founded by Aggarwal in 1999, now has 4,800 employees and serves 22,000 customers globally. Cvent was acquired by Blackstone in 2023 for $4.6 billion. Aggarwal holds multiple degrees, including an honorary doctorate.
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  • 1 min

My ten commandments for hotels going into 2025.…

  • Matthias Huettebraeuker
  • 17 December 2024
📌 In 2025, hotels are advised to enhance local appeal, create unique experiences, and avoid standardization. Recognition is deemed crucial for any hotel, stressing guest acknowledgment. For designers, dynamic environments are encouraged over static decor. Technology investment should focus on systemic improvements, with AI symbolizing a commitment to comprehensive integration. Authenticity in hospitality is questioned for its paradoxical nature. (Picture credit: soma byron, 35mm).
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  • 7 min

How to Turn Three Hotel KPIs into Actionable Insights

  • Anders Johansson
  • 17 December 2024
🏨 NetRevPAR, Flowthrough, and RGI are three KPIs that enhance hotel profitability by accounting for customer acquisition costs, operational efficiency, and competitive market share, respectively. NetRevPAR reveals actual profit contribution per room, Flowthrough indicates the percentage of additional revenue converted into profit, and RGI measures market share capture compared to competitors. These KPIs direct focus towards sustainable profitability, operational improvements, strategic marketing, and continuous market alignment for long-term success.
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  • 4 min

Guest Reviews & Dynamic Pricing: A Win-Win for Guest Satisfaction and Revenue?

  • Katharina Heitmann
  • 17 December 2024
📦 A TripAdvisor 2019 survey found 81% of travelers read reviews before booking. Experts from TrustYou and Guestline advocate using guest reviews to inform pricing strategies, aligning rates with guest expectations. Dynamic pricing does not significantly affect overall satisfaction, as revealed by a ZHAW study. The European Football Championship in Germany 2024 presents an opportunity for hotels to match higher prices with elevated expectations. Integrated technology such as PMS, RMS, and review platforms like RoomPriceGenie and TrustYou can enhance guest experiences and streamline operations.
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  • 3 min

2025 Trends Forecast for Travel and Hospitality

  • Automatic
  • 17 December 2024
🏖️ Amadeus and ILUNION Hotels report a trend towards regenerative tourism that benefits local communities and environment. Hospitality providers are adapting to "work from anywhere" by creating spaces that blend work, wellness, and adventure. There's a surge in nostalgia-driven tourism with travelers revisiting places from iconic cultural moments, and hospitality is integrating local culture to revitalize urban areas post-pandemic. Demand for hyper-personalization, wellness-driven travel, and food tourism is on the rise, with technology playing a key role in enhancing travel experiences. Sustainability-first itineraries emphasize biodiversity and water recycling, while local-first tourism focuses on authentic encounters in less crowded locations.
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  • 3 min

How Tech Can Turn Sustainability Goals into a Selling Point for Hotel Guests

  • Tony Loeb
  • 17 December 2024
🏕 Travelers seek sustainable travel and 'sustainable luxury' hotels. New technology aids in sustainability, with 58% of guests believing AI enhances their stay. Millennials expect digital features like mobile check-ins (57%). Mobile concierge services and smart room technology improve experiences and conserve energy. The maritime industry's annual CO2 emissions from the top 300 superyachts total nearly 285,000 tons. Electric hydrofoiling (e-foiling) vessels could reduce noise pollution, provide cleaner air, and improve comfort, addressing 1 in 3 people's susceptibility to motion sickness.
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  • 6 min

Empowering hotel teams: How multi-modal AI transforms operations

  • Lana Cook
  • 16 December 2024
🏠 The global multimodal AI market is projected to reach $8.4 billion by 2030, with a CAGR of 32.3%. Multimodal AI can process various data types and formats, enhancing experiences in hospitality, healthcare, eCommerce, and more. Cloudbeds Intelligence, set to launch in 2025, will incorporate multimodal AI in hotel operations, enabling fast, accurate guest service and optimized revenue opportunities. Listen to further insights during Passport 2024 or on the Hotel Tech Insider podcast.
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  • 1 min

My Favorite Hotel In The World

  • Isaac French
  • 16 December 2024
🏡 The Newt boasts 42 guest rooms across over 1,000 acres. With an average daily rate (ADR) of $2,000/night and an occupancy rate of 85%, annual room revenue is estimated at $26,061,000. Total gross revenue is speculated to be around $40 million USD annually. Despite this, sources suggest that the property is mainly breaking even. The Newt recently ranked #1 on the Top 50 Boutique Hotels in the World list.
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