Travelport releases second State of Modern…
✈ Travelport released its "2025 State of Modern Retailing Report," signaling critical travel industry trends: transparency demand, new subscription models, and AI advancements. Nearly half (44%) of consumers cited travel companies for "consumer washing," with 45% for credit card companies. 47% see Fintech simplifying finances, but 56% find airline offers confusing. 56% also feel overwhelmed by content choices. Subscriptions gain traction, with eDreams ODIGEO's 6.5 million Prime subscribers. 35% would consider travel subscriptions in 2025. AI trust is high in travel; 42% of consumers trust travel brands with AI, and 58% use AI in their lives. Jen Catto, Travelport's CMO, emphasizes the importance of simplicity, transparency, and trust.
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