Inside GROW Barcelona: Hoteliers Uniting to Driving Direct Bookings Through Tech and Collaboration
🏨 The Hotels Network hosted GROW in Barcelona for hoteliers from Southern Europe to discuss direct booking strategies over two days. Sessions included "Creative Resonance" by founder Juanjo Rodriguez, interactive panels, and a showcase of AI receptionist KITT. Networking and collaboration were key, with future events planned for Cancun and Stockholm. Attendees gained insights into leveraging technology and AI for their direct channels.
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