Accor’s 7-Year Strategy: From Landlord to Fee Machine | Sabrina Wu posted on the topic | LinkedIn
🏨 2018: Accor sold 64.8% of AccorInvest for €4.6B, gaining €2.4B in capital. They reinvested in brands like Mövenpick and Mantra. 2020-2021: During COVID-19, Accor maintained operations, cutting €200M in costs despite a €182M loss. 2022: Accor revealed its business split; luxury rooms earn 3x more fees than economy. By 2024, Accor will own 3% of assets, with 97% managed/franchised, boasting a ~20% EBITDA margin.
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