Red Roof Achieves 35% Increase in Hotel Executions and 65% Growth in App Revenue in 2025
🏨 In 2025, Red Roof saw significant growth with a 2% market share increase for The Red Collection and 1.1% for Red Roof Inn. A new app boosted revenue by over 65%. The brand plans to add 3,500 rooms, with new hotel executions up 35% from 2024. Over 700 properties now feature In Stay SMS texting, and FreedomPay enhances payment systems. The Purpose With Heart program achieved a 210% increase in e-learning participation for cultural competency.
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