How Claude is shaping the future of travel
🤖 Nov 4, 2025, in Abu Dhabi at Skift Global Forum East, Kate Jensen, Anthropic’s Head of Americas, outlined Claude's role in enterprise travel. Designed for hotel personalization, service automation, and operational efficiency, Claude integrates with systems like PMS and CRM for customized workflows. Emphasizing trust and data protection, Claude aids in customer service, itinerary changes, and inventory management. Its agentic systems with memory provide personalized travel experiences, supporting staff by handling repetitive tasks.
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