Every major sporting event is a tourism campaign in disguise… From the World Cup to the Olympics to Formula 1, these events are real-time opportunities to invest in long-term transformation. Rafat… | Jeremy Jauncey
🏃 Qatar invested $200 billion for the 2022 World Cup, transforming Doha into a tourism hub. Dubai's Expo 2020 attracted over 24 million visitors, hosting 192 countries, and became Expo City Dubai. Mega-events enhance infrastructure, like airports and hotels, shaping long-term travel access. The 2026 World Cup will span American, Mexican, and Canadian cities, blending cultures. Sporting events drive global tourism, leaving lasting economic impacts and transforming city identities from industrial to cultural.
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