The Black Friday Effect: Turning Deals into Direct Bookings For Your Hotel Website
💸 Hotels that launched Black Friday campaigns from November 3 to December 2, 2024, saw a 63.8% increase in direct bookings and a 97.5% rise in direct revenue, compared to the previous month. THN analyzed data from over 4,300 hotels and created a guide for maximizing Black Friday opportunities. Effective strategies include email capture, exclusive perks, and connectivity offers like free eSIM data. Extending promotions to days like Cyber Monday and Travel Tuesday can further boost direct bookings.
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