Four futures of travel in the age of AI agents
🛠 May 22, 2025, digital travel is shifting rapidly. Google, Mastercard, and OpenAI are deploying AI agents to research, book, and pay for travel autonomously. Four scenarios may shape travel's future: OTAs enhance interfaces or get bypassed; AI Travel Concierge maintains OTA relevance; AI Distribution strengthens brand ecosystems; Neural Marketplaces see OTAs fade. Travel companies should build adaptable AI infrastructures and focus on agility to succeed in this evolving landscape.
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