HBX Group’s Roiback launches new hotel…
💻 Roiback, part of HBX Group, will launch its AI-powered platform, OdysseIA, at FITUR 2026 in Madrid next week. Designed for hotel marketing, it optimizes advertising and enhances direct-channel growth using first-party data and machine learning. Managing Director Cristina Perea highlights its commitment to privacy and profitability. The debut marks a significant milestone in Roiback’s innovation strategy, aiming for autonomy and intelligence in the hotel industry.
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