Why AI falls short on personalization in hospitality
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On May 15, 2025, the hospitality industry faced a challenge as AI struggled to provide the personalized experience guests expected. With 71% of consumers demanding personalized interactions and 76% frustrated without them, AI's lack of emotional intelligence led to dissatisfaction in service-driven sectors. Generic AI responses risked hotel loyalty and brand reputation, suggesting that while AI is useful, it requires design improvements emphasizing empathy and human involvement to adapt to guest needs proactively and contextually.
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