From Roadside to Remarkable: Motels Have Become Hospitality’s Quiet Tech Leaders
🏨 In 2024, OYO acquired Motel 6 for $525 million, and Wyndham modernized Super 8, propelling motels as tech leaders. By 2031, the motel software market is projected to grow from $374 million in 2020 to $959 million, with a 9.44% CAGR. Motels excel with digital upgrades, offering features like smart TVs and contactless check-in, aiming to match boutique hotel experiences. They utilize analytics for dynamic pricing and resource optimization, enhancing both efficiency and guest satisfaction.
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