Hotels face a more fragmented marketplace in 2026
🗺 Dec 11, 2025, Phocuswright's report projects global travel bookings at $1.67 trillion for 2025, driven by strong APAC demand and digital bookings. The Asia-Pacific region leads growth due to increased intra-regional travel and rising disposable income. Short-term rentals and AI-powered planning tools intensify competition, requiring hotels to enhance experience and pricing strategies. With evolving guest expectations, hotels must leverage granular market intelligence to navigate this increasingly complex distribution landscape.
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