Kayak bets on AI search to change booking behavior
💻 Sep 18, 2025: Kayak will launch an AI-powered natural language search tool in two weeks, aiming to simplify travel bookings via conversational requests. Despite 80% of companies using generative AI, per McKinsey, most see no direct revenue gains. Marriott found AI helpful for engagement but not conversions. The challenge remains in shifting travelers from traditional searches to AI planning, with future prospects in autonomous "agentic AI" for managing bookings. Kayak aims to retain users within its platform.
Share
