TOP NEWS

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The day’s essential hospitality headlines: must-read news for hotel professionals, curated by our editors.

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  • 9 min

2025 traveler trends and hotel profitability insights | Duetto

📉 January to July 2025, global hotel trends show Expedia's room-night volume grew by 12%, while Trip.com, Hotelbeds, and Despegar surged over 35%. In Asia Pacific, international arrivals rose 9%. ADRs dipped by 10% on Vrbo and 5% on Hotelbeds. Latin America led with a 4.6% increase in TRevPAR. Flex/Flow rates indicate all regions achieved positive flow. Length of stay decreased, with Airbnb's ADR down 2% and room nights up 4.1%.
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  • 6 min

7 insights (+7 actions) that will make you say “yes” to Black Friday

💸 Black Friday 2024 (Nov 20–Dec 3) shows: sales spread across key days, with Nov 25–26, Nov 29, and Dec 1–3 highlighted. Direct channel cancellations are lower (28%) compared to Booking (48%). Direct channels excel in long stays (6+ nights) and pre-selling summer. Campaign spend increased +21%, boosting revenue 82%, with ROAS of 29. Peak sales hours are 10 a.m.–9 p.m., with a direct channel focus late afternoon. Ensure website offers best price and conditions to maximize direct bookings.
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  • 2 min

Hundreds of hospitality businesses send letter to UK gov ahead of Budget

📝 More than 300 UK hospitality businesses, including BWH Hotels GB and Greene King, have urged the government to act before the Autumn Budget. The sector faces £3.4 billion in additional annual costs from the last Budget, leading to over 80,000 job losses. They request lower business rates, reduced NICs, and a VAT cut. Access Hospitality seeks digital transformation support and AI adoption funding. The Budget's impact is described as immediate and socially regressive.
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AI’s expanding role in hotel profitability

📈 Nov 12, 2025: AI transforms hotel profitability through intelligent systems optimizing rates, staffing, and operations. AI-driven revenue management uses real-time data for smarter pricing, while AI-powered forecasts enhance labor efficiency. Automation improves front desk operations, leading to 30% reduced call handling time and 35% increased reservation conversions. Energy savings and predictive maintenance reduce repair costs. Large hotel brands lead AI use, but decreasing costs will drive wider adoption, reshaping industry profitability.
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  • 9 min

From Belkin to Building a New Kind of Hospitality Business – Chet Pipkin, Desolation Hotel

🏖 Chet Pipkin, founder of Belkin, has ventured into hospitality with Desolation Hotel in South Lake Tahoe and Hope Valley, California. His one-page business plan emphasizes staff development, guest experience, environmental education, and community engagement. The hotels aim to provide immersive experiences, leveraging the locations’ natural beauty and activities. Previously, the South Lake Tahoe site was a 1950s motel. The hotel offers easy access to hiking, beaches, and dining, embodying Pipkin’s values of simplicity and connectivity.
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  • 3 min

Guest Post: Why hotel checkin still breaks…

🛫 Business travel check-ins remain a pain point. Nearly 47% of business travelers face check-in issues, with 49% feeling stressed and 27% feeling unprepared for work due to these disruptions. Problems stem from poor communication of payment details, often sent separately, leading to confusion. With API-led payment integrations and virtual card adoption, hotels can streamline check-ins, enhancing efficiency and traveler satisfaction. The technology is available; now it's about commitment to implementation.
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Marriott ends partnership with Sonder after default

💸 Nov 10, 2025: Marriott International ended its licensing with Sonder Holdings due to a default, impacting bookings and future plans. Sonder properties are now removed from Marriott Bonvoy, affecting points and benefits. Marriott is assisting guests with existing bookings, while those who booked through third-party platforms need to contact them directly. This termination raises questions about Marriott’s future in the apartment-style hospitality market.
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  • 1 min

Airbnb lifts outlook as US demand rebounds

📊 Nov 7, 2025, Airbnb, U.S. — Airbnb projects Q4 revenue between $2.66 billion and $2.72 billion, surpassing analyst expectations, fueled by the August-launched "reserve now, pay later" feature. In Q3, revenue rose 8.8% to $4.1 billion with adjusted EBITDA at $2.1 billion. North American bookings surged, accounting for 30% of nights booked. Despite AI, lobbying, and market expansion costs impacting net income, the full-year margin target was raised to 35%. CEO Brian Chesky announced new ventures with boutique hotels and experiences.
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