104 – Feedback loops, tech and hospitality
📅 Key facts extracted from the article include:
- CBRE reported a 14.5% growth in hotel loyalty program memberships in 2024, reaching over 675 million members.
- These loyalty programs accounted for 52.8% of occupied hotel rooms.
- The article discusses the potential of advertising automation in the hotel industry, with a focus on online advertising going on autopilot.
- It mentions the trend of fashion brands like Prada and Louis Vuitton venturing into hospitality as part of experiential retail.
- The article also touches on the concept of micro-hotel-brands and their appeal in both Western hotels and emerging markets.
- Martin Soler, a fractional CMO and co-founder of 10minutes.news, is the author sharing his experience and opinions on the hospitality industry.
Summary: CBRE reports a 14.5% increase in hotel loyalty program membership in 2024, reaching 675+ million members and accounting for 52.8% of room occupancy. The hotel industry sees a rise in advertising automation and experiential trends with fashion brands entering hospitality. Micro-hotel-brands gain popularity, offering unique guest experiences. Hospitality insider Martin Soler provides insights into the industry's growth and transformations.
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