Yearly Guest Experience Update 2026
📈 Based on 42 million reviews from 12,000 hotels in 2025, guest satisfaction increased worldwide, including EMEA, Americas, and APAC regions. Hotel response times averaged 3.5 days, with review volumes up by 2.1% year-over-year. Key departments like Value, Food & Beverage, and Cleanliness influenced guest perceptions. Analysis of 127 million mentions provided benchmarks for improving Global Review Index (GRI). Global star segment scores for tourism cities were also shared.
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