Updating perceptions about today’s luxury traveler
🏖️ Luxury travel's changing face involves younger demographics and travelers with moderate wealth ($100K–$1M net worth), with 80% under 60 and many 40-60. Asia, particularly China, sees significant hotel growth, while traditional beach vacations gain unique high-end elements. Personalized loyalty programs attract travelers seeking recognition over freebies, and large-scale luxury brands scale through thoughtful design. Tech-savvy travel advisors offering personalized services are increasingly sought after, and wellness now encompasses fitness, nutrition, and mental health. Access the full story on McKinsey & Company's website.
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