The KPI of Passion
🏨 2023, Madrid: Heather Byron and Jordan Kestle introduced the Return on Concierge (ROC) at Les Clefs d’Or. ROC assesses concierges' impact on hotel profitability, considering ancillary sales contributing 10%-15% of total revenue. Upscale hotels aim for 25%-30% of room revenue from ancillary spend. Key metrics include guest satisfaction scores and upsell conversion rates. A Cornell study shows a one-star rating boost allows for up to 11% rate increase. Personal service is crucial per J.D. Power's 2023 study.
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