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1488 posts

[[ 18 ]]

How to engage and upsell to different types of travellers

  • Maciej Czajka
  • 31 March 2025
🏨 In the UK hospitality market of 2023, leisure travellers dominate, with increased demand for family-friendly and adventure holidays. Business travel contributed £3.17 billion from 6.4 million visits for work purposes, with 42% of UK travellers blending leisure into business trips. Personalisation and technology, such as AI and chatbots, are pivotal for engagement. Upselling strategies include tailored experiences for various traveller types, such as room upgrades, localised recommendations, and personalised digital communication. Eco-friendly options and unique local experiences cater to sustainable travellers, a growing segment due to environmental awareness.
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  • 4 min

The Missing Link in Hospitality’s Experience Economy

  • Tony Loeb
  • 31 March 2025
🏨 Hospitality industries face labor shortages, rapidly changing guest expectations, and a need for efficient operation. The Guest Journey Manager emerges as a new role to streamline the guest experience, replacing fragmented service, and maximizing revenue opportunities. This role blends technology, operations, and data to optimize the entire guest journey. Drivers for this role include a shift from service to experience, the integration of technology with human touch, and labor shortages. The Guest Journey Manager utilizes AI messaging, real-time monitoring, CRM, and automated systems to enhance guest satisfaction, driving revenue through better reviews, repeat bookings, and increased ancillary revenue. Success is measured by Net Promoter Score, Guest Lifetime Value, Ancillary revenue growth, and Guest Effort Score.
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  • 2 min

The State of the (Dis)Union: Early Q1 Signals and What’s Ahead in 2025

  • Bashar Wali
  • 31 March 2025
🏢 Q1 of an unspecified year shows ADR increasing, occupancy plateauing, and rising costs impacting the hospitality industry. Super Bowl, All-Star Weekend, and inauguration events provided an early lift, yet RevPAR indicates an upcoming moderation. Key insights include: slow occupancy growth with weekends outperforming midweek, rate importance with higher guest expectations, the significance of labor culture over financial incentives, urgent CapEx demands due to postponement, a cautious transaction market, and the still secondary role of tech and AI in guest loyalty. Q2 is set to reveal the true operational challenges as early tailwinds wane.
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  • 2 min

IHG Hotels & Resorts expands strongly across Europe with new brand openings

  • m.welsch1
  • 31 March 2025
🏨 IHG Hotels & Resorts expanded in Europe since early 2024, adding nine brands in 13 countries, reaching over 1,100 open or in-pipeline hotels. Highlights include luxury and lifestyle brands like Six Senses and Kimpton, with over 100 open and 70 pipeline properties, and the InterContinental brand, with 225 global hotels, recently entering Serbia. Essentials brands, nearly 70% of IHG's European portfolio, grew with the Garner Hotels debut in Germany, the UK, Austria, and The Netherlands. The suites segment is also growing, with Candlewood Suites set to launch in Germany in 2025. Presently, IHG has 878 hotels open and 260 being developed across Europe.
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  • 1 min

Map of the week: hotel openings – March # 4 2025

  • k.fytaki1
  • 31 March 2025
🏨 Hospitality ON unveiled a map of new hotel openings worldwide over the past 10 days, including hotels from groups and chains. The map color-codes hotels that opened this week (yellow), those announced to open later in the year (blue), rebranded hotels reopening this week (green), and newly signed hotel projects slated for future opening (orange). The compilation aims to provide a snapshot of the hospitality industry's recent developments.
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  • 3 min

6 Key Ways CDPs Jumpstart Hotels Marketing Efforts

  • TrustYou Team
  • 31 March 2025
🏨 Hotels now rely on Customer Data Platforms (CDPs) to enhance marketing strategies and guest experiences. CDPs consolidate data from Property Management Systems, CRM systems, and OTAs, enabling informed decisions, communication personalization, and revenue growth. They provide a 360-degree customer view, allow hyper-personalized messaging across channels, facilitate precise audience segmentation, boost customer loyalty and lifetime value, and drive strategic pricing and promotions. Adopting CDPs is crucial for competitive hotels seeking revenue maximization and sustained growth.
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  • 1 min

𝐓𝐡𝐞 𝐑𝐨𝐥𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐂𝐃𝐎 𝐢𝐧 𝐇𝐨𝐭𝐞𝐥 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭:… | Tobias Koehler

  • Tobias Koehler
  • 31 March 2025
💾 In the hospitality industry, the misbelief that IT or marketing can substitute for a Chief Digital Officer (CDO) persists. Unlike IT departments focused on servers and software, a CDO concentrates on digital business models and user experiences, translating guest needs into technology requirements. Successful hotel groups recognize digitalization as a continuous strategic process, necessitating leadership with dedicated digital expertise. The need for a CDO is not about affordability but the cost of lacking one.
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Uber, OpenTable Form Global Partnership

  • Tony Loeb
  • 30 March 2025
💳 Grazzy, a digital tipping platform, partners with U.S. Bank to launch a prepaid debit card for hourly employees. The card allows instant access to tips and wages at the end of each shift, with no U.S. Bank fees for in-network ATM usage, no overdraft fees, and FDIC insurance. This collaboration aims to improve financial wellness, employee retention, and provide employers cost savings. U.S. Bank offers the U.S. Bank Focus Card for payroll across numerous restaurants, enhancing efficiency in the hospitality sector. The partnership addresses the shift toward cashless tipping and evolving workforce needs in the post-pandemic era.
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  • 19 min

What Hospitality Leaders Stopped Talking About (And Why It Matters Now) – Anna Blue

  • Josiah Mackenzie
  • 30 March 2025
🏨🏨 Key facts extracted from the text: - Anna Blue, former president of the AHLA Foundation, discussed hospitality industry changes, DEI, and women's empowerment programs. - The hospitality industry is experiencing chaos, uncertainty, and silence on important issues. - DEI (Diversity, Equity, and Inclusion) is a major topic behind closed doors but not publicly addressed. - There's confusion about DEI due to executive orders and varying company responses. - Women's empowerment programs are criticized for being ineffective and focusing on "fixing" women rather than creating access to power. - Leaders need to focus on training decision makers to overcome biases and create diversity in hiring. - There is discussion in the hospitality industry about the impact of immigration reform, but it's not being publicly addressed. - Leaders need to consider creating real opportunities and programs for all employees, especially those in service positions. In summary, Anna Blue reveals uncertainties and challenges in the hospitality industry, including quietude on DEI and women's empowerment issues. She urges leaders to train decision-makers to eradicate biases and craft genuine opportunities for diverse teams. The impact of immigration reform on the industry is a closed-door discussion that requires public attention and leadership action.
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  • 8 min

Travel Tech Essentialist #171: Forces

  • Mauricio Prieto
  • 28 March 2025
✈ "In March 2025, the travel industry sees AI and automation making strides in reshaping customer interactions and operations. OAG spotlights innovations including emotionally aware AI by Qatar Airways, Amazon’s Alexa+ for travel booking, and Skyscanner’s DROPS feature for tracking flight price reductions. Europe shows 77% hotel online bookings via OTAs, with a global increase in OTA dependency from 2023 to 2024. Airbnb plans to invest $200-$250 million in Experiences, targeting $1 billion revenue, with a 10% workforce expansion and competing with Viator and GetYourGuide.
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