TOP NEWS

🌍 BeCause, a Danish sustainability data management start-up, introduced its Certification Co-Pilot at ITB Berlin this week. The tool automates the eco-certification process for hotels, currently piloting in several markets, and set to fully launch by Q2 2025. It connects hotels to certifiers via the BeCause sustainability hub, aiming to streamline certification, improve efficiency, and enhance consumer trust in sustainability claims. Initial rollout includes partnerships with GreenSign, Green Globe, and Green Key in select countries.

💰 Hotel general managers should focus on three core questions: the most profitable guest segments and customers, a forecast for the next 12–18 months, and actual profit levels. Revenue doesn’t fully indicate profitability without considering Customer Acquisition Costs (CAC), ancillary revenue, and long-term value. Profitable segments should be targeted for marketing and personalized experiences. It's crucial to use data for segment profitability analysis, incorporate all revenue streams in forecasting, and regularly update forecasts to adapt to market changes. Profitability is measured in net revenue, gross profit, GOP, and EBITDA. Failure to understand these aspects can lead to misaligned strategies, reduced profitability, and lost market opportunities. Regular P&L reviews and benchmarking against industry standards are essential practices. Continuous improvement requires updated segment profitability, fine-tuning forecasts, and monitoring profit levels.

🏨 SH Hotels & Resorts rebrands as Starwood Hotels on its 10th anniversary. Starwood, created nearly 30 years ago by Barry Sternlicht, targets significant growth with over 40 properties open or in development across four continents by 2025. Key launches include flagship properties in Tokyo, Melbourne, and Copenhagen. 1 Hotels brand, since 2015, expanded to major destinations and plans new properties in Seattle, Melbourne, Copenhagen, and Tokyo by 2025. The brand partners with Arbor Day Foundation to donate 100,000 trees in LA. Treehouse Hotels will open in Manchester (UK) and Silicon Valley in Spring 2025. Baccarat Hotels expanding to Rome, Florence, Riyadh, Dubai, and the Maldives. Starwood's sustainability milestones include LEED, BREEAM certifications, 46,612 tons CO2 offset, 75% waste diversion, 3.4 million pounds recycled annually, and 417,265 pounds materials reused/donated in 2024. The team will grow to over 5,000 members in 2025.

🏨 SH Hotels & Resorts rebrands as Starwood Hotels on its 10th anniversary, reviving a global brand nearly 30 years old by Barry Sternlicht. In 2025, Starwood plans significant growth with over 40 properties open or in development across four continents. Sternlicht previously led Starwood to become the largest hotel company by EBITDA, creating W Hotels and growing St. Regis. The group's sustainable brand, 1 Hotels, expands with new properties in Seattle, Melbourne, Copenhagen, and Tokyo by 2025. Starwood's brands include 1 Hotels, Baccarat Hotels, and Treehouse Hotels, with upcoming openings in the Middle East and Southern Europe. 1 Hotels partners with Arbor Day Foundation to donate 100,000 trees for Los Angeles reforestation. The MISSION membership program evolves, focusing on personalized experiences and positive impacts. Baccarat Hotels will enter Rome, Florence, Riyadh, Dubai, and the Maldives, while Treehouse Hotels plans to grow in Manchester (UK) and Sunnyvale, CA. Starwood Hotels emphasizes sustainability, aiming for LEED certification and has offset 46,612 tons of CO2, with a 75% waste diversion rate and recycling of 3.4 million pounds of materials annually. By 2025, the team is expected to grow from 3,900 to over 5,000 members.

📱 Mobile and contactless technologies, like mobile ordering and payment systems, alleviate restaurant staff burnout and foster a more sustainable workforce. mPOS technology saves time by sending orders directly to the kitchen, speeding up service and reducing errors. Customer expectations for convenience and speed drive restaurants to adopt new technologies like mobile apps and AI chatbots. Technology enhances guest experience by freeing staff for meaningful interactions and should align with a restaurant’s brand. Independent restaurants use technology to compete with large chains by streamlining operations and personalizing guest experiences, despite staff shortages. Smart solutions like contactless ordering and self-service kiosks increase revenue and customer satisfaction. Tony Fernandez, CEO of MTech Mobility, emphasizes the importance of technology enabling better service and customer engagement.

🏨 SH Hotels & Resorts rebrands as Starwood Hotels on its 10th anniversary, reviving Barry Sternlicht's iconic brand. Over 40 properties across four continents open or in development for 2025, with flagship properties in Tokyo, Melbourne, and Copenhagen. Starwood's portfolio includes 1 Hotels, Baccarat Hotels, and Treehouse Hotels. 1 Hotels aligns with sustainability, donating 100,000 trees in Los Angeles and expanding with 1 Hotel Seattle (Spring 2025, 153 rooms), 1 Hotel & Homes Melbourne (mid-2025, 277 rooms, 114 residences), 1 Hotel Copenhagen (Summer 2025, 288 keys), and 1 Hotel Tokyo (Fall 2025). Treehouse Hotels to open in Manchester, UK (Spring 2025) and Silicon Valley (Spring 2025, 254 keys). Starwood continues to prioritize culinary experiences and wellness, partnering with renowned chefs and wellness experts. Sustainability remains central, with properties aiming for LEED and BREEAM certifications, achieving a 75% diversion rate for waste and recycling 3.4 million pounds annually. By 2025, the team will grow to over 5,000 members.

🏨 SH Hotels & Resorts rebrands as Starwood Hotels on its 10th anniversary, a name first created by Barry Sternlicht nearly 30 years ago. With Sternlicht as chairman and CEO, the company launched W Hotels, expanded St. Regis, and updated other brands. Starwood plans to open or develop over 40 properties by 2025 across four continents. Flagship properties are set for Tokyo, Melbourne, and Copenhagen, with further expansion in the Middle East and Southern Europe. The 1 Hotels brand, launched in 2015, will open new locations in Seattle, Melbourne, Copenhagen, and Tokyo by 2025. Baccarat Hotels & Residences will expand to Rome, Florence, Riyadh, Dubai, and the Maldives. Treehouse Hotels will launch in Manchester and Silicon Valley in 2025. Starwood's focus includes culinary and wellness offerings, with signature restaurants and Bamford Wellness Spas. Sustainability remains a core strategy, with plans to increase staff from 3,900 to over 5,000 by 2025.