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A Skift ranking of 14 major hotel loyalty programs by number of members per available room may raise questions about how the companies measure success in their increasingly popular rewards…

This article was written by Travolution. Click here to read the original article Jazeera Airways has joined forces with travel technology provider Amadeus to roll out Amadeus Segment Revenue Management…

SUCCESSFUL BRAND REFRAMING Clarity is everything in brand reframing.  Without it, organizations create misalignment, not transformation. What I’ve Learned Over the years, having served on a host of different marketing,…

Q4 2025 – correction, divergence, and the quiet fight for survival. The post-pandemic boom has faded into realism. After two years of pent-up travel demand and record rates, the U.S.…

This article was written by LodgIQ site. Click here to read the original article We’ve spent the past few weeks poring over the raw responses to our industry survey of…

This article was written by LodgIQ site. Click here to read the original article We’ve spent the past few weeks poring over the raw responses to our industry survey of…

Villain #1: Inertia (“But this is how we’ve always done it.”) Of all the villains that keep us stuck, Inertia is the most comfortable and familiar. It’s the voice that…