The hotel revenue pivot
📈 Dec 15, 2025: Hotels face volatile conditions affecting margins due to labor, energy, and demand changes. Relying solely on room revenue is insufficient. Key strategies include maximizing guest interactions for incremental value. Untapped ancillary revenue from poorly timed offers is identified. Personalized, timely offers stabilize margins and enhance guest satisfaction. Critical moments for transactions include booking and check-in. Data and AI are essential for real-time, relevant monetization without added complexity.
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