Travel buyers cite ’24 growth, optimism for ‘25
📊 In a GBTA survey from January, 408 travel managers and 368 suppliers indicated a strong recovery of business travel in 2024 with 70% reporting increased travel; 2025 projections show 48% expect more trips and 57% foresee higher spending. North America, Latin America, and Asia-Pacific led growth, while European buyers remain cautious for 2025. Sales trips are key growth drivers (21% for internal meetings, 14% for external conferences). Rising costs concern 81% of buyers; 47% consider changing TMCs, and Asia-Pacific leads in sustainability efforts for 2025.
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