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1799 posts

[[ 18 ]]

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  • 8 min

Hotels with Too Much Internal Focus Ignore Guest Emotions

  • Anders Johansson
  • 11 February 2025
👨‍💻 In hospitality, the arrival experience is the initial interaction of a guest with a hotel or restaurant, starting from the approach to the property. Key components include first impressions, greeting protocols, ambiance, and initial interactions. Differences in settings between hotels and restaurants impact this experience. Designing the arrival experience involves guest journey mapping, environment & ambiance, staff training & interaction, technology integration, brand alignment, and anticipating needs. The arrival experience influences first impressions, trust & comfort, reviews & repeat business, and competitive differentiation. Strategic insights indicate a transformative impact and foundation for loyalty. Actionable recommendations include investing in staff training, leveraging technology, prioritizing guest-centric design, and embracing continuous feedback. It defines guest satisfaction and loyalty from the first chapter of their journey.
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How ‘The White Lotus’ is changing travel

  • Automatic
  • 11 February 2025
🎬 TV-inspired travel, known as "set-jetting," spurred by series like 'The White Lotus' and 'Yellowstone', is peaking, with ⅔ of travelers influenced by media. Following 'The White Lotus', Four Seasons locales like the San Domenico Palace in Sicily and Maui resort witnessed availability checks surge by up to 386%. Resorts like these, including Koh Samui managed by Jasjit Assi, offer experiences steeped in local culture, from cooking to Muay Thai, complementing on-screen tourism. Despite the show's satire, luxury-seeking fans are drawn to these destinations, encouraging resorts and tourism boards to consider more structured fan experiences.
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  • 3 min

How To Make Sure Your Guests Are Just One Click Away from The Wonders of the Universe

  • Automatic
  • 10 February 2025
🌌 In 2023, the International Dark Sky Association added 20 new International Dark Sky Parks globally. The 2017 solar eclipse attracted over 216 million viewers. A Booking.com survey shows 62% of travelers want to visit dark sky destinations, with 72% interested in star-bathing, 59% in star guides, 59% in cosmic events, and 57% in constellation tracking. Notable U.S. locations include Big Bend National Park, Texas; Cherry Springs State Park, the Appalachians; and Great Basin National Park, Nevada. Hospitality venues offer telescope-equipped stargazing, guided night hikes, and astrophotography workshops, with potential for educational collaborations and themed packages.
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  • 5 min

How to Increase Direct Hotel Bookings: A Step-by-Step Guide

  • roberto
  • 10 February 2025
🏨 Hotels using comprehensive virtual tours and professional photography increase bookings by 7.3%. Integrated CRM systems result in a 23% increase in repeat bookings and a 15% rise in guest satisfaction. Offering competitive direct prices leads to a 7.3% booking rate increase, and integrated package deals improve guest satisfaction by 15%. Loyalty programs often see a 15% increase in guest satisfaction. For success, optimize websites for mobile use, offer smart pricing, integrate technology, and enhance guest experiences. Implement strategies for increased profitability, a richer guest experience, brand loyalty, and a robust online presence.
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  • 1 min

David Kijlstra on LinkedIn: Gucci, Louis Vuitton, and Louboutin have been taking over hotels in 2024,…

  • David Kijlstra
  • 10 February 2025
🏨 In 2024, luxury brands Gucci, Louis Vuitton, and Louboutin expanded into hospitality, revamping and partnering with iconic hotels such as White 1921 in Saint-Tropez, the Maidstone Hotel in the Hamptons, and a 5-star hotel in Melides, Portugal. Louis Vuitton also operates a hotel in Paris, and Elle Magazine has one in Amsterdam. These collaborations offer benefits like higher rates, built-in marketing, and novel guest experiences, hinting at a potential trend for other consumer brands like Nike, Patagonia, or Mercedes.
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Sustainability, experiences, and food are major attractions in travel

  • Automatic
  • 10 February 2025
🌍 Tampa-based marketing agency Spark finalized its 2025 Travel Report on Feb 10, 2025, surveying 20+ agencies from over a dozen countries and 700+ global travelers. Sustainability is key with 42% of agencies focusing on eco-conscious campaigns. Culinary experiences are vital, favored by 86% of travelers. Social media, especially Instagram (65%) and TikTok, with 80% impact from user-generated content, influences travel marketing. AI enhances personalization and prediction in travel itineraries.
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Senate committee approves hotel fee transparency bill

  • Automatic
  • 10 February 2025
💸 The Senate Committee approved the Hotel Fees Transparency Act (HFTA) of 2025 on Feb 10, 2025. Co-sponsored by Senators Amy Klobuchar and Jerry Moran, it mandates upfront disclosure of all hotel and short-term rental costs. Supported by AHLA and AAHOA, the act addresses hidden fees and aims for price transparency. The Federal Trade Commission set similar rules in December 2024. The bill now advances to the full Senate.
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  • 1 min

February holidays: Is the mountain still winning the hearts of the French in 2025?

  • l.guillotindecorson
  • 8 February 2025
❄ Occupancy rate for mountain resorts during the February holidays is 77% from December 18, 2024, to February 3, 2025. Data by the National Observatory of Mountain Resorts (ANMSM) in 2025 indicates sustained interest. Alpine destinations lead while other regions show growth. MKG Consulting, based in Paris, provides press, research, studies, events, and training services.
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  • 1 min

Yearly Guest Experience Update 2024

  • Automatic
  • 7 February 2025
📈 The Guest Experience Benchmark Report for 2025 reviews 39 million+ hotel reviews from 11,200 properties across 61 websites and 68 languages. It sets a new benchmark for the hotel industry review performance of 2024, providing insights and strategic benchmarks for guest sentiment.
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  • 3 min

The Big Game: The Real Action Is Off the Field

  • Automatic
  • 7 February 2025
🏈 Super Bowl LIX in New Orleans is expected to generate over $500 million in tourism revenue. Last year, Americans bet $16 billion on the game. Hotels and casinos optimize revenue by pricing and booking seats dynamically, using technology such as controlled deposits and dynamic seating maps. Circa Sportsbook and Mohegan Sun, in partnership with FanDuel, exemplify this strategy. The Super Bowl experience aims to create recurring revenue by attracting guests for other major sporting events throughout the year.
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