Younger consumers pull back their restaurant spending
💸 Millennials and Gen Z are underperforming in restaurant spending in 2025, with nearly a 1% decline year-to-date. Financial stress is noted, with millennials holding less than 10% of national wealth and 42% of Gen Z under 30 barely getting by. By late 2024, younger U.S. zip codes saw a reversal in restaurant traffic trends, trailing by 0.9 percentage points in 2025. 64% of Gen Z are cutting expenses, with 41% reducing dining out.
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