10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Airbnb news
    • AI News in Hospitality
    • Marriott news
    • OTA News
    • UCP news
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • ๐Ÿ‘‰ Sign-up
  • ๐ŸŒŽ Languages
    • ๐Ÿ‡ซ๐Ÿ‡ท French
    • ๐Ÿ‡ฎ๐Ÿ‡น Italian
    • ๐Ÿ‡ช๐Ÿ‡ธ Spain
  • ๐Ÿ“ฐ More
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
    • Airbnb news
    • AI News in Hospitality
    • Marriott news
    • OTA News
    • UCP news
  • The Columns
  • Posts
    • Hotel Marketing
    • Revenue Management
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
  • ๐Ÿ‘‰ Sign-up
  • ๐ŸŒŽ Languages
    • ๐Ÿ‡ซ๐Ÿ‡ท French
    • ๐Ÿ‡ฎ๐Ÿ‡น Italian
    • ๐Ÿ‡ช๐Ÿ‡ธ Spain
  • ๐Ÿ“ฐ More
    • Hotel Brands of the World
    • OTAs of the World
    • Most read Articles
  • About us

Most read Articles


Here are the articles hoteliers have read the most over the past few months. It is not driven by algorithms or recency. It reflects the topics that genuinely captured industry attention. If you want a quick pulse on what your peers are focusing on, this is the place to start.

View Post
  • 2 minute read
  • Innovation
  • Sponsored Posts

Quicktext becomes Quinta. Tomorrow, your bookings will go through AI agents. Are you ready?

  • 2 February 2026
📱 In 1997, the hotel industry shifted from travel-agent bookings to online reservations, marking a pivotal change. By 2026, another transformation is expected as AI agents replace internet bookings. These agents analyze data on room attributes, services, and amenities, bypassing traditional web pages. Quicktext, now Quinta, helps hotels adapt by structuring and updating data for AI, ensuring visibility and recommendation. Mastery of data is crucial for hotels to thrive in this new era.
View Post
Share
View Post
  • 3 minute read
  • Market Trends

Global Hotel Market Size of Supply 2024/2025

  • 3 December 2025
🏨 Globally, hotel supply varies. In 2024, the US has around 60,000 hotels and 5.7 million rooms, with 70% chain-affiliated. Europe has 200,000 hotels and 6.5 million rooms, mostly independent. China leads with 320,000 hotels and 16.5 million rooms, though only 40% are in chains. Asia Pacific and the Middle East, particularly Saudi Arabia, UAE, and Egypt, are experiencing rapid growth, with the latter's construction pipelines exceeding 160,000 rooms. The global hotel market anticipates a 5% CAGR towards 2030.
View Post
Share
View Post
  • 1 minute read
  • Innovation

Booking.com unveils Black Friday deals with up to 40% off

  • 21 November 2025
🗺 Nov 21, 2025: Booking.com launches its largest-ever Black Friday promotion, offering discounts across six categories: accommodations, flights, car rentals, attractions, airport transfers, and cruises. With travel costs expected to rise in 2026, the campaign provides flexible options like free cancellation and book now, pay later. Emphasizing restorative travel, especially among Gen Z, and leveraging AI tools, the deals encourage early planning for trips through December 2026.
View Post
Share
View Post
  • 7 minute read
  • Innovation

133 – AI and the PMS wars

  • 27 November 2025
📈 Google has begun integrating sponsored ads in its AI conversational mode, marking a new monetization phase. SiteMinder reports that over 80% of travelers prefer AI features like price monitoring. Shopify allows purchases directly in ChatGPT with a seamless "Buy" button. Meanwhile, more than two-thirds of hotel chains are reassessing their PMS strategies, with AI gradually enhancing hotel operations through small, incremental updates rather than drastic changes. The importance of adaptable, cloud-native PMS platforms…
View Post
Share
View Post
  • 1 minute read
  • Innovation

ChatGPT Ads are coming in 2026 They wonโ€™t look anything like Google Ads๐Ÿ‘‡ Sam Altman just confirmed: ChatGPT will start testing ads. But not the Google-style โ€œsearch + sponsored linkโ€โ€ฆ | Angrez Aley | 111 comments

  • 23 November 2025
📱 ChatGPT will test ads in 2025, with a full launch for free users in 2026. Unlike Google Ads, ads will be integrated into chat replies, not as pop-ups. Pricing is based on clicks or actions. Ads use advanced targeting via chat context and session data. Users have control over personalization by disabling memory. Ad formats include sponsored messages and action buttons, tracked through session-level tokens. This marks a shift for AI as a media channel.
View Post
Share
View Post
  • 3 minute read
  • Innovation

LodgIQ Launches AI Wizard, Hospitalityโ€™s First Generative AI Platform for Revenue Intelligence

  • 15 December 2025
💻 LodgIQ launched AI Wizard, the first fully operational Generative AI platform for hotel revenue management, on December 2025, in Silicon Valley, CA. This platform leverages a multi-model AI architecture to provide natural language insights into revenue opportunities, replacing static dashboards. Key features include "Ask the Wizard," "Daily Glimpse," and "Opportunity Radar," which identifies revenue upsides like a $6,823 opportunity on specific dates. AI Wizard is available immediately, with an additional module,…
View Post
Share
View Post
  • 3 minute read
  • Innovation
  • Sponsored Posts

Why Automation is the Ally of Hotel Staff, and Not Their Replacement

  • 12 November 2025
💻 Hotels face labor shortages, inflation, and instability. In the US, issues include political tensions and FAA flight capacity reductions. Automation offers 24/7 operations and cost predictability, freeing hotel staff for strategic tasks. Post-pandemic, hospitality staff turnover remains at 70%. One hotel automated rate-code maintenance, saving 72 working days monthly. Automation enhances accuracy, staff retention, and efficiency without replacing staff. Over 5,000 hotels worldwide have successfully implemented…
View Post
Share
infographic chart that shows how MCP servers could run in the hotel industry. Related to APIs
View Post
  • 3 minute read
  • Innovation

What is MCP FOR HOTELS In Simple Terms

  • 11 December 2025
📈 AI is reshaping hotel bookings, enabling direct guest interaction via AI assistants for instant room details and bookings. Yet, AI struggles to interface with diverse Property Management Systems (PMS) or Central Reservation Systems (CRS). The Model Context Protocol (MCP) resolves this by acting as a translator, facilitating seamless AI communication with existing hotel systems without storing data. This approach offers a unified interface, simplifying integrations and benefiting hotel groups with multiple brands and…
View Post
Share
View Post
  • 10 minute read
  • Innovation

The Implementation Playbook: Part 1 of a 5โ€‘Part Series on Hotel PMS Rollouts

  • 19 November 2025
📰 Hotel PMS implementation success hinges on clear communication and strong leadership. Ryan King, Senior VP of the Americas, highlights the importance of disciplined planning and alignment among corporate and property teams. Effective change management increases project success by 30-40%. Integration readiness 60 days before go-live is crucial to avoid chaos. Appointing property champions accelerates adoption. Consistent communication and a clear project plan help mitigate resistance and confusion during transitions.
View Post
Share
View Post
  • 3 minute read
  • Regulatory and Legal Affairs

US vacation rental market enters 2026 with weak early demand, but pricing points to a late rebound

  • 22 January 2026
📊 Key Data's Q1 2026 report shows U.S. vacation rental operators adjusting strategies amid late bookings. January's occupancy is 6% lower YoY, narrowing to 3% by March. ADR increases 2% in January, 4% in February and March. Regional highlights: Mid-Atlantic and New England see 18% RevPAR growth, Western U.S. sees 8%. Airbnb captures 54% of reservations in Q4 2025. Direct bookings fall to 21% of reservations but still account for 28% of revenue.
View Post
Share
View Post
  • 1 minute read
  • Market Trends

We just pulled the early numbers from our global OTA research (coming soon). And the results surprised even us. ๐Ÿ‘€ Airbnb. Not in the top five. Expedia. About 41 million organic visits. Booking.com.โ€ฆ | 10 Minutes Hotel

  • 1 December 2025
🌎 Expedia gathered approximately 41 million organic visits, while Booking.com saw about 274 million, plus an additional 27 million paid visits. Despite these figures, Airbnb did not make the top five in global OTA research. The diverse market includes hundreds of OTAs worldwide, creating a complex distribution network for hotels. More detailed data will be available soon, potentially in a downloadable Google sheet. Stay tuned for updates and explore the Hotel Brands of the World infographic.
View Post
Share
View Post
  • 3 minute read
  • Innovation

PriceLabs survey of over 1,400 hosts reveals half find AI โ€˜overwhelmingโ€™, and no time savings so far

  • 18 November 2025
📈 Global survey of 1,400+ hosts (November 18, 2025) reveals AI isn't simplifying operations. Hosts spend 8.3 hours/week on management, with 76% citing administrative tasks as time-consuming. Only 14% find AI helpful, while 47% feel overwhelmed. Despite frustrations, 98% use Airbnb, achieving a 4.1 satisfaction score. 63% worry about visibility, and 71% about negative reviews. Hosts prioritize direct bookings, with 90% planning investment in websites. The survey, conducted globally in five languages, highlights the…
View Post
Share
View Post
  • 3 minute read
  • Market Trends

2026 Trends: Inside the Human Centric Hotel – What Travelers Want and How to Adapt

  • 28 November 2025
🛅 Hotel trends in 2026 showcase a shift toward AI-integrated, personalized guest experiences with 63% of travelers willing to pay extra for specific room features. The rise of "Whycation" sees 77% enjoying grocery shopping abroad. Generative Engine Optimization (GEO) supersedes traditional SEO, while coffee culture dominates with a 54% rise in tour bookings. 76% seek skill-based travel, and the food industry trends toward authentic, functional options. Over three-quarters of marketers favor micro-influencers over…
View Post
Share
View Post
  • 1 minute read
  • Innovation

Ads in Google AI Mode

  • 26 November 2025
💡 Google has begun displaying sponsored ads within its conversational AI Mode, marking a significant step in monetizing its generative AI search experience. This move distinguishes Google's AI Mode from competitors like ChatGPT, which doesn't have an advertising infrastructure. The development raises questions about future ad placements, such as integration into AI responses. Credit for this insight goes to Greg Sterling and Brodie Clark.
View Post
Share
View Post
  • 1 minute read
  • Hotel Openings

Accor shares its European a strong pipeline of 2026 openings

  • 2 December 2025
📇 Accor plans a dynamic 2026 in Europe, focusing on strategic repositionings, major renovations, and new-builds across luxury, premium, midscale, and economy segments. This initiative aims to expand its market presence in key leisure and business locations, highlighting its dedication to brand strengthening and meeting demand.
View Post
Share
View Post
  • 3 minute read
  • Market Trends

December set to be one of the strongest months of 2025 for UK short-term rentals

  • 16 December 2025
📊 UK, December 16, 2025 โ€” December short-term rental occupancy in the UK is up 5% year-over-year, with ADR increasing by 3%. RevPAR is 7% higher than last year. October and November saw RevPAR increases of 8% and 5% respectively. Q3 showed a 1% increase in occupancy and 3% in ADR. Booking.com boosted its reservation share from 17% to 22% and revenue from 11% to 15%, while direct bookings fell to 45%. Shorter stays and booking windows are evident.
View Post
Share
View Post
  • 2 minute read
  • Mergers & Acquisitions

CitizenM rebrands as Another Star amid refinancing

  • 24 November 2025
🏨 CitizenM rebranded as Another Star after Marriott International's acquisition. Another Star operates 37 hotels across Europe and the US, with 8,312 rooms in 20 cities like London, Paris, and New York. On November 5, 2025, they secured a $685m financing deal with J.P. Morgan and KSL Capital Partners. The acquisition deal was valued at $355m, completed on July 24, 2025. Marriott's Q3 2025 income rose 25% to $728m.
View Post
Share
View Post
  • 2 minute read
  • Innovation

PriceLabs Empowers Independent Hotels with Data-Driven, Real-Time Pricing

  • 4 December 2025
💸 Chicago, IL, 4 December 2025 โ€” PriceLabs enhances its AI-driven revenue management software for independent hotels, now offering hourly pricing updates and more precise recommendations. This upgrade allows small hotels to compete with larger chains by dynamically adjusting rates based on public data and competitor trends. PriceLabs serves over 500,000 listings globally and integrates with 150+ property management systems. New features will include responsive occupancy-based pricing and an enhanced rate shopper.…
View Post
Share
View Post
  • 1 minute read
  • Market Trends

U.S. hotel occupancy continues to decline in October

  • 24 November 2025
📈 Nov 24, 2025, U.S. hotel performance saw its eighth consecutive month of declining occupancy, down 2.4% in October. RevPAR decreased by 0.9%, marking its seventh month of decline, while ADR slightly rose by 1.5% to $167.71. Despite the downturn, the top 25 markets outperformed others, with New York City leading at 89.4% occupancy. Washington, D.C.'s RevPAR plunged due to a government shutdown. Tampa and St. Louis had the lowest occupancy rates.
View Post
Share
View Post
  • 2 minute read
  • Hotel Openings

White Elephant to launch Aspen hotel in February 2026

  • 17 November 2025
🏖️ White Elephant Resorts will open a 54-key hotel in Aspen on 3 February 2026, marking the brandโ€™s first site in the American West. Located at Main Street and Garmisch Street, the hotel will feature modern Alpine design by Boston's Embarc. Highlights include the Ajax Penthouse with mountain views and a 125-piece art collection curated by Emily Santangelo. Guests will enjoy seafood at LoLa 41ยฐ, local pastries, and pet-friendly amenities.
View Post
Share
View Post
  • 1 minute read
  • Market Trends

CoStar Reports Mixed U.S. Hotel Industry Performance Results in October

  • 19 November 2025
📅 October 2025, Arlington, Virginiaโ€”U.S. hotel occupancy decreased for the eighth month year-on-year to 65.8%, a 2.4% drop. ADR increased 1.5% to $167.71, while RevPAR fell 0.9% to $110.35. New York City had the highest occupancy at 89.4% (-1.6%). Tampa, Florida (62.5%), and St. Louis, Missouri (63.1%) reported the lowest occupancies, with Tampa affected by post-Hurricane Milton demand. Top 25 markets outperformed others in occupancy and ADR.
View Post
Share
View Post
  • 2 minute read
  • Human Resources

Operto appoints Tim Major as CEO to lead next phase of growthย 

  • 15 January 2026
🏠 Tim Major has been appointed CEO of Operto on January 15, 2026, in Vancouver, Canada. With over 15 years in hospitality technology, Major previously managed a $40 million portfolio at Fullsteam. He aims to drive innovation and AI development at Operto, focusing on independent hotels and short-term rentals in North America and Europe. This strategic shift aims to modernize hospitality technology while maintaining operational efficiency without adding complexity.
View Post
Share
View Post
  • 7 minute read
  • Innovation

A Beginner’s Guide to the Model Context Protocol (MCP):

  • 27 January 2026
💻 MCP, announced by Anthropic in November 2024, standardizes AI integration with external tools. MCP simplifies AI connectivity by reducing potential integration from 200 instances to 30 across 10 apps and 20 tools. AI systems now connect with MCP-compatible services through unified interfaces. The protocol, open-sourced with SDKs in Python, TypeScript, C#, and Java, has achieved rapid adoption. Major AI providers like OpenAI and Google DeepMind have embraced MCP, establishing it as the industry standard for AI integrations.
View Post
Share
View Post
  • 2 minute read
  • Hotel Openings

Watkin Jones agrees partnership for 294-bedroom hotel in Wimbledon

  • 23 December 2025
🏠 Watkin Jones partners with Latium Enterprises to develop a 294-bedroom hotel in central Wimbledon on Worple Road. The project includes an 11-storey hotel with amenities like a gym and cafรฉ, aiming for BREEAM Excellent certification. Construction is expected to be completed by summer 2028, generating around ยฃ40 million in revenue. This is the second collaboration between the two, following a January 2025 project in London.
View Post
Share
View Post
  • 2 minute read
  • Innovation

Hotel tech adoption shifts toward specialized best-in-class systems

  • 1 December 2025
📰 Dec 1, 2025, the NYU SPS Tisch Center report reveals a shift among hoteliers towards Best-in-Class technology stacks. Surveying over 300 hotel professionals, 30% of All-in-One system users plan to switch to specialized systems. Only 34% expressed satisfaction with current support. All-in-One systems face higher guest issues. Larger hotels favor specialized solutions for scalability, while smaller ones prefer All-in-One for cost-effectiveness. Integration challenges persist, noted by 38%, with strong…
View Post
Share
View Post
  • 3 minute read
  • Regulatory and Legal Affairs

Hospitable launches Owner Payouts, becoming the first PMS to deliver fully integrated owner payments

  • 18 November 2025
🏠 18 November 2025, San Francisco: Hospitable launches Owner Payouts, a new feature enabling direct payments to property owners within the platform. This innovation tackles manual, error-prone payment processes in the short-term rental sector. Available on the Mogul plan, it supports bank accounts in the US, UK, and Australia, with additional regions to follow. Hospitable aims to ease property managers' workloads, having automated 25 million messages and processed $4.6 billion in reservations in 2024.
View Post
Share
View Post
  • 2 minute read
  • Miscellaneous

Full-service restaurant transactions decline across most major cities, Q3 Toast data shows

  • 19 November 2025
🍴 Chicago led with a 3% transaction increase in Q3 2025, while Denver and D.C. saw declines of -4% and -5%, respectively. Single-diner reservations rose by 22%, and breakfast bookings at 9 a.m. increased by 19%. The peak reservation time remains 6 p.m. Tipping rates rebounded slightly to 19.2% from a seven-year low of 19.1% in Q2 2025, down from a 19.8% peak in 2021.
View Post
Share
View Post
  • 6 minute read
  • Innovation

๐Ÿ›Œ Bed Time Stories by Testbed Vegas – 17 Nov 2025

  • 18 November 2025
📰 MGM Resorts plans to implement digital keys across U.S. hotels next quarter, enhancing the guest experience. Harry Reid International Airport tests AI for smoother passenger flow, reducing wait times. Nevada lawmakers propose a blockchain study for casino auditing. A Las Vegas restaurant partners with a vertical farm for local ingredients. A local plant secures a lunar rover contract, boosting tech jobs. The Sphere debuts an augmented reality app. These initiatives showcase Las Vegas's integration of tech,…
View Post
Share
View Post
  • 1 minute read
  • Innovation

๐Ÿš€ The Take by TRAVHOTECH – 18 Nov 2025 | Mark Fancourt

  • 21 November 2025
📰 Marketing Convergence: A significant tech acquisition merges demand intelligence and performance marketing. Distribution Defense: A major GDS is countering the rise of Agentic AI. Operational Integrity: Essential tech ensures high-volume casino cash flow. Automated Service: A fast-food giant launches an AI and robotics-driven restaurant model. Travel Infrastructure: Advances in sub-orbital tech aim to shrink global distances. The Smart PMS: A cutting-edge PMS acquires intelligence for autonomous hotel operations.…
View Post
Share
View Post
  • 3 minute read
  • Innovation

Boom and StayFi announce integration enabling instant AI-powered marketing from guest WiFi data

  • 10 December 2025
📶 Miami, FL, December 10, 2025 โ€” Boom, the AI-powered property management system (AiPMS), has partnered with StayFi to streamline guest data into Boom's platform for instant AI-driven segmentation and marketing. This integration aims to enhance guest relationship management, boost repeat bookings, and automate outreach efforts. Boom's recent $12.7 million funding round, led by Avenue Growth Partners, underscores its commitment to global expansion and product development. This partnership simplifies data handling,…
View Post
Share
View Post
  • 1 minute read
  • Innovation

Google Is Building Agentic Travel Booking, Plus Other Travel AI Updates

  • 18 November 2025
✈️ Google is developing an AI-powered tool to book flights and hotels, announced Monday. The tool will serve as a travel hub, allowing users to plan trips, compare flights and hotels, and make bookings. Partners include Booking.com, Expedia, and Marriott International. Julie Farago, VP of Engineering, indicated the project is in its early stages. This effort is part of Google's broader initiative to integrate AI into travel planning and booking processes.
View Post
Share
View Post
  • 11 minute read
  • Categorizing…

Summary of the week 17 Jan 2026

  • 20 January 2026
📰 European hoteliers in 2026 prioritize hyperpersonalization, tech stacks, and real-time decisions, facing data privacy issues. Africa's hospitality expects $25.29 billion revenue in 2023, growing 7.31% by 2030. Sydney's New Yearโ€™s Eve occupancy hit 95.4% and ADR peaked at AUD1,009.10. Paris hotels saw December occupancy at 76.7%, ADR at EUR371.87. Mandarin Oriental Punta Negra opens in Mallorca in 2026, featuring 131 rooms. Whitbread's Q3 sales rose 2% to ยฃ781m, driven by Premier Innโ€™s performance.
View Post
Share
View Post
  • 2 minute read
  • Marketing

Apple ๐—ท๐˜‚๐˜€๐˜ ๐—ฑ๐—ฟ๐—ผ๐—ฝ๐—ฝ๐—ฒ๐—ฑ ๐—ฎ $๐Ÿฎ๐Ÿฏ๐Ÿฌ โ€œ๐˜€๐—ผ๐—ฐ๐—ธโ€… ๐—ฎ๐—ป๐—ฑ ๐—บ๐—ผ๐˜€๐˜ ๐—ต๐—ผ๐˜๐—ฒ๐—น ๐—š๐— ๐˜€ ๐˜€๐˜๐—ถ๐—น๐—น ๐—ต๐—ฎ๐˜ƒ๐—ฒ๐—ปโ€™๐˜ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ผ๐—ผ๐—ฑ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐—น ๐—น๐—ฒ๐˜€๐˜€๐—ผ๐—ป. (Yes, a sock. For your phone. Forโ€ฆ | Nicolas Vorsteher

  • 17 November 2025
🧦 Apple has introduced a $230 "sock" for phones, sparking lessons for the hospitality industry. Despite its irrational concept, it sold out, highlighting that emotion trumps logic in consumer behavior. The product evokes 2000s nostalgia, suggesting hotels could leverage retro themes for high perceived value. Appleโ€™s strategy emphasizes creating demand through small details rather than expensive renovations. Targeting niche markets instead of a broad audience can boost revenues, as demonstrated by Apple's targeted approach.
View Post
Share
View Post
  • 1 minute read
  • Market Trends

CoStar Reports Mixed U.S. Hotel Industry Performance Results in November

  • 22 December 2025
🖼 U.S. hotel occupancy fell in November 2025, marking a ninth consecutive month of decline. Occupancy was 57.9%, a 2.8% drop from November 2024. ADR increased by 0.6% to $153.77, while RevPAR decreased by 2.3% to $88.97. Tampa, Florida, saw the steepest declines, with occupancy down to 63.3% and RevPAR down to $97.57, largely due to Hurricane Milton's aftermath. Minneapolis and Detroit reported the lowest occupancy rates at 51.9% and 55.9%, respectively.
View Post
Share
View Post
  • 2 minute read
  • Hotel Openings

Accor Shares Details of Anticipated Hotel Openings for 2026

  • 2 December 2025
🏨 Accor plans to open around 350 new hotels in 2026 across 45+ brands, including locations like Miami, Shanghai, Melbourne, and Venice. Notable launches: Orient Express Venezia in a renovated Venetian palace, Fairmont New Orleans, and Delano Miami Beach. New entries include Fairmont Agra, Pullman in the Caribbean, and multiple Mรถvenpick properties. Accorโ€™s expansion covers Luxury, Premium, Midscale, and Economy segments, with new hotels in Asia, Europe, North America, Africa, and the Caribbean.
View Post
Share
View Post
  • 3 minute read
  • Innovation

Direct bookings grew 91% in 2025, saving hosts $7 million in OTA fees, Hospitable data shows

  • 17 December 2025
💸 SAN FRANCISCO, 17 December 2025 โ€“ Short-term rental hosts using Hospitable saved $6.9 million in booking fees and increased direct channel revenue by 91% to $53.7 million in 2025. Ancillary revenue from upsells launched in June 2025 generated $177,343. Overall, operators earned $5.2 billion in booking revenue and paid $141.5 million in taxes. 70% of self-managers prioritize increasing direct bookings for 2026, highlighting a shift towards maximizing direct revenue.
View Post
Share
View Post
  • 3 minute read
  • Innovation

Hotel Staffs Do Not Need to Work Harder, Just Smarter

  • 19 January 2026
💻 According to the 2025 h2c study, 66% of hotel chains report AI enables teams to focus on strategic tasks; only 13% noticed a reduction in team size. Hotels in Europe and North America use AI and automation to cut manual workload, allowing staff to engage more with guests. Trust in AI scores 6.6/10, with reliance at 4.7, indicating human presence is still valued. Key objective: optimize AI to enhance human-centric hospitality.
View Post
Share
View Post
  • 3 minute read
  • Innovation

Yipy raises $1M pre-seed funding to scale new category of hotel operations software

  • 13 January 2026
💸 Salt Lake City, UT, 13 January 2025: Yipy raises $1M in pre-seed funding, led by Great Northern and Ollin Ventures, to scale its Hospitality Standards Management System, enhancing hotel service delivery. This funding supports product development and market expansion. By replacing static documents with a centralized system, Yipy aids hotels like The Ritz-Carlton in consistent service delivery, addressing the gap in operational systems for service standards while maintaining property individuality.
View Post
Share
View Post
  • 2 minute read
  • Innovation

๐—ง๐—ต๐—ฒ ๐—ง๐—ฟ๐—ฒ๐—ป๐—ฑ๐˜€ ๐—”๐—ฟ๐—ฒ ๐—ช๐—ต๐—ฎ๐˜ ๐—”๐—ฟ๐—ฒ ๐—œ๐—บ๐—ฝ๐—ผ๐—ฟ๐˜๐—ฎ๐—ป๐˜ ๐—ก๐—ผ๐˜ ๐—ง๐—ต๐—ฒ ๐— ๐—ผ๐—ฑ๐—ฒ๐—น๐˜€ Everyone keeps shouting about which LLM model is best. I donโ€™t care. Just like the great engineers who builtโ€ฆ | ๐ŸŒ Peter Syme ๐ŸŒ

  • 2 December 2025
💻 Gemini 3 launched last week, with Anthropic's Claude Opus 4.5 following suit. Claude Opus 4.5 uses 76% fewer tokens, achieving top coding benchmarks and 15% better multi-agent support. AI models now outperform new hires, and recursive self-improvement is making coding ubiquitous. This shift leads to operational automation becoming nearly free, with AI managing tasks once handled by teams. The travel industry, among others, faces a surge of AI-built tools, transforming workflows and operations with minimal input.
View Post
Share
View Post
  • 2 minute read
  • Innovation

PriceLabs updates pricing solution for independent hotels

  • 5 December 2025
💰 PriceLabs upgrades its revenue management software for independent hotels with real-time analytics and dynamic pricing. New features include automated dashboards, responsive pricing, and compatibility with 150+ PMS and channel managers. The Real-Time Sync add-on refreshes rates every 60 minutes. The Hyper Local Pulse algorithm tailors pricing based on data from up to 350 nearby properties. PriceLabs leverages its experience in pricing over 500,000 daily short-term rental listings. Co-founder Richie Khandelwal aims…
View Post
Share
View Post
  • 11 minute read
  • Categorizing…

20 Country Marketing Strategies to Attract More Tourists in 2026

  • 19 November 2025
This article was written by Revfine. Click here to read the original article One of the most important tasks of a tourist board organization or DMO is to research and analyze the main objectives of your countryโ€™s marketing plan to drive tourist traffic to your target region. There are several ways you can promote your country. This article gives insights into the best country marketing strategies that help attract more visitors in 2026. Table of Contents: What Is Country Marketing? Like destination marketing, country…
View Post
Share
View Post
  • 3 minute read
  • Hotel Openings

Major Food Group debuts Carbone Riviera, a new seafood concept, at Bellagio in Las Vegas

  • 17 November 2025
🍴 Major Food Group opened Carbone Riviera on November 7 at Bellagio, Las Vegas. The 240-seat restaurant, crafted with designer Martin Brudnizki and MGM Resorts, occupies the former Picasso space by the Bellagio fountains. Inspired by coastal Italy, it features a seafood program with dishes like whole fish, linguine in red clam sauce, and Scottish langoustines. The menu includes an extensive wine list and unique cocktails. Carbone Riviera joins other MFG brands like Sadelleโ€™s and Carbone at Aria.
View Post
Share
View Post
  • 1 minute read
  • Mergers & Acquisitions

#anotherstar #citizenm #marriott #hotelmanagement #hospitality | Another Star

  • 1 December 2025
🏨 Marriott International has acquired citizenM, integrating it into the Marriott Bonvoy system. On 3 December, the citizenM website and app will be discontinued. In Europe and the U.S., Another Star manages operations under a Marriott franchise, maintaining citizenM's distinctive service philosophy. Marriott now oversees global distribution and long-term brand development, including properties in Asia Pacific.
View Post
Share
  • Market Trends

OTA demand reshuffle accelerates

  • 14 November 2025
📊 Nov 14, 2025. Early 2025 data shows Expedia's room-night volume increased by nearly 12%, signaling stronger traveler acquisition. Meanwhile, Trip.com, Hotelbeds, and Despegar surged by over 35% each, impacting Booking.com, Agoda, and Vrbo negatively. This indicates a shift towards demand diversification, with travelers using multiple platforms. Hotels need to recalibrate channel mix, commissions, and source-market patterns in response to the evolving OTA landscape.
View Post
Share
View Post
  • 2 minute read
  • Hotel Openings

Omni Hotels opens in Fort Lauderdale

  • 19 December 2025
🏨 Omni Hotels & Resorts opened Omni Fort Lauderdale Hotel on Thursday as part of the Broward County Convention Center District expansion. Located on the Intracoastal Waterway, it features 801 guest rooms, 82 suites, and over 120,000 square feet of meeting space. The project will boost the local economy by $450 million and create 3,000 jobs. Dining options include seven venues, with an Italian chophouse opening in 2026. Wellness amenities include the 8,500-square-foot Mokara Spa.
View Post
Share
View Post
  • 2 minute read
  • Innovation

Iโ€™m non-technical but want to deeply understand AI. Andrej Karpathyโ€™s โ€œIntro to LLMsโ€ is the best resource Iโ€™ve found so far. Here are my biggest takeaways from his 60-minute talk: 1. An LLM isโ€ฆ | Alex Lieberman

  • 2 December 2025
💻 Andrej Karpathy's "Intro to LLMs" highlights: LLMs consist of two filesโ€”a large weight file and a small run fileโ€”and are more like biological entities than engineered machines. LLaMA-2-70B required thousands of GPUs and millions of dollars; top models scale this 10ร—. Running models is cheap; training is costly. Open models offer customization, while closed models provide power. Scaling laws drive the GPU and data rush, with novel security risks emerging as LLMs evolve.
View Post
Share
View Post
  • 1 minute read
  • Innovation

The Top OTAs Infographic Remix Project

  • 26 January 2026
📊 After publishing the OTA infographic, 10 Minutes Hotels witnessed unexpected remixing and sharing on LinkedIn. The infographic was reimagined with new designs and color schemes, demonstrating the desired shift from content consumption to contribution. This led to the creation of the "Top OTA List open remix project," encouraging users to post their versions and tag 10 Minutes Hotels. This project aims to credit original creators and expand the gallery of creative remixes.
View Post
Share
View Post
  • 2 minute read
  • Miscellaneous

Sonder Inc. x Marriott International: ๐—ง๐—ต๐—ฒ ๐—ฅ๐—ฒ๐—ฎ๐—น ๐—ฆ๐˜๐—ผ๐—ฟ๐˜† ๐—œ๐˜€๐—ป'๐˜ ๐˜๐—ต๐—ฒ ๐—•๐—ฟ๐—ฒ๐—ฎ๐—ธ๐˜‚๐—ฝ Everyone in hospitality has now seen the news about the Sonder x Marriott dissolution, but what Iโ€ฆ | eric lutz ๐Ÿซ’ | 59 comments

  • 15 November 2025
💸 Sonder Inc. and Marriott International dissolved their partnership, impacting guestsโ€™ reservations. Marriott's response involved canceling bookings and directing guests to seek refunds from their banks, a practice criticized for lacking hospitality. No re-accommodation or goodwill gestures were offered, highlighting industry issues where distribution models overshadow guest care. This situation raises concerns about diminishing differences between direct bookings and third-party platforms, emphasizing potential…
View Post
Share
View Post
  • 2 minute read
  • Hotel Openings

Curio Collection by Hilton debuts in Medellin

  • 15 December 2025
🏨 Hilton has opened its 27th hotel in Colombia, York Medellin, Curio Collection by Hilton, in the El Poblado district, featuring 111 suites. This marks the debut of the Curio brand in Medellin, joining prior locations in Cartagena and Bogota. Opened in 2025, the hotel offers a rooftop infinity pool, Henko Spa, and dining options like Nomade Restaurant. It supports Hilton's growth strategy in Latin America, with 300 hotels operating and over 150 properties in development.
View Post
Share
View Post
  • 1 minute read
  • Innovation

Shopify stores are now live on ChatGPT. Only Glossier, SKIMS, and Spanx for now but I expect this will ramp up very quickly. The black Buy button is new – it allows buying without leaving ChatGPTโ€ฆ | Juozas Kaziukฤ—nas

  • 21 November 2025
🛒 Shopify stores, including Glossier, SKIMS, and Spanx, are now live on ChatGPT. Users can make purchases via a new black Buy button without leaving the platform. This feature was announced nearly two months ago alongside an Etsy integration and briefly tested three weeks ago. Currently, there is no support for Shop Pay or Afterpay installment payments. While functional, issues such as incorrect product categorization and missing discount information persist. Glossier faces challenges with customer retargeting and…
View Post
Share
Sponsored Posts
  • Quicktext becomes Quinta. Tomorrow, your bookings will go through AI agents. Are you ready?

    View Post
  • Tony Loeb standing in front of a brain and a lot of post it notes. Cover image for the podcast with LodgIQ discussing Generative AI in hotels.

    Less Noise, Better Focus: Why Generative AI Is Finally Changing Revenue Management

    View Post
  • Workflow Automation, Decoded: RobosizeME to Host Educational Webinar for Hotel Groups

    View Post
Most Read
  • 88% of Airbnb listings leave revenue on the table due to weak photos and descriptions, PriceLabs finds
    • 4 February 2026
  • RMS strengthens leadership team to support next phase of global growth
    • 5 February 2026
  • Key Data and BookingsCloud partner to turn market intelligence into automated direct booking revenue
    • 5 February 2026
  • Influence Society Partners with Familiar to Offer AI-Powered Guest CRM to Boutique and Lifestyle Hotels
    • 5 February 2026
  • The AI Dilemma: Should Hotels Wait or Build?
    • 5 February 2026
Sponsors
  • Quicktext becomes Quinta. Tomorrow, your bookings will go through AI agents. Are you ready?
  • Tony Loeb standing in front of a brain and a lot of post it notes. Cover image for the podcast with LodgIQ discussing Generative AI in hotels.
    Less Noise, Better Focus: Why Generative AI Is Finally Changing Revenue Management
  • Workflow Automation, Decoded: RobosizeME to Host Educational Webinar for Hotel Groups
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • The Columns
  • Posts
  • ๐Ÿ‘‰ Sign-up
  • ๐ŸŒŽ Languages
  • ๐Ÿ“ฐ More
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.