Here are the articles hoteliers have read the most over the past few months. It is not driven by algorithms or recency. It reflects the topics that genuinely captured industry attention. If you want a quick pulse on what your peers are focusing on, this is the place to start.
Quicktext becomes Quinta. Tomorrow, your bookings will go through AI agents. Are you ready?
📱 In 1997, the hotel industry shifted from travel-agent bookings to online reservations, marking a pivotal change. By 2026, another transformation is expected as AI agents replace internet bookings. These agents analyze data on room attributes, services, and amenities, bypassing traditional web pages. Quicktext, now Quinta, helps hotels adapt by structuring and updating data for AI, ensuring visibility and recommendation. Mastery of data is crucial for hotels to thrive in this new era.
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LodgIQ Launches AI Wizard, Hospitality’s First Generative AI Platform for Revenue Intelligence
💻 LodgIQ launched AI Wizard, the first fully operational Generative AI platform for hotel revenue management, on December 2025, in Silicon Valley, CA. This platform leverages a multi-model AI architecture to provide natural language insights into revenue opportunities, replacing static dashboards. Key features include "Ask the Wizard," "Daily Glimpse," and "Opportunity Radar," which identifies revenue upsides like a $6,823 opportunity on specific dates. AI Wizard is available immediately, with an additional module,…
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US vacation rental market enters 2026 with weak early demand, but pricing points to a late rebound
📊 Key Data's Q1 2026 report shows U.S. vacation rental operators adjusting strategies amid late bookings. January's occupancy is 6% lower YoY, narrowing to 3% by March. ADR increases 2% in January, 4% in February and March. Regional highlights: Mid-Atlantic and New England see 18% RevPAR growth, Western U.S. sees 8%. Airbnb captures 54% of reservations in Q4 2025. Direct bookings fall to 21% of reservations but still account for 28% of revenue.
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What is MCP FOR HOTELS In Simple Terms
📈 AI is reshaping hotel bookings, enabling direct guest interaction via AI assistants for instant room details and bookings. Yet, AI struggles to interface with diverse Property Management Systems (PMS) or Central Reservation Systems (CRS). The Model Context Protocol (MCP) resolves this by acting as a translator, facilitating seamless AI communication with existing hotel systems without storing data. This approach offers a unified interface, simplifying integrations and benefiting hotel groups with multiple brands and…
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A Beginner’s Guide to the Model Context Protocol (MCP):
💻 MCP, announced by Anthropic in November 2024, standardizes AI integration with external tools. MCP simplifies AI connectivity by reducing potential integration from 200 instances to 30 across 10 apps and 20 tools. AI systems now connect with MCP-compatible services through unified interfaces. The protocol, open-sourced with SDKs in Python, TypeScript, C#, and Java, has achieved rapid adoption. Major AI providers like OpenAI and Google DeepMind have embraced MCP, establishing it as the industry standard for AI integrations.
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December set to be one of the strongest months of 2025 for UK short-term rentals
📊 UK, December 16, 2025 — December short-term rental occupancy in the UK is up 5% year-over-year, with ADR increasing by 3%. RevPAR is 7% higher than last year. October and November saw RevPAR increases of 8% and 5% respectively. Q3 showed a 1% increase in occupancy and 3% in ADR. Booking.com boosted its reservation share from 17% to 22% and revenue from 11% to 15%, while direct bookings fell to 45%. Shorter stays and booking windows are evident.
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Operto appoints Tim Major as CEO to lead next phase of growth
🏠 Tim Major has been appointed CEO of Operto on January 15, 2026, in Vancouver, Canada. With over 15 years in hospitality technology, Major previously managed a $40 million portfolio at Fullsteam. He aims to drive innovation and AI development at Operto, focusing on independent hotels and short-term rentals in North America and Europe. This strategic shift aims to modernize hospitality technology while maintaining operational efficiency without adding complexity.
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Watkin Jones agrees partnership for 294-bedroom hotel in Wimbledon
🏠 Watkin Jones partners with Latium Enterprises to develop a 294-bedroom hotel in central Wimbledon on Worple Road. The project includes an 11-storey hotel with amenities like a gym and café, aiming for BREEAM Excellent certification. Construction is expected to be completed by summer 2028, generating around £40 million in revenue. This is the second collaboration between the two, following a January 2025 project in London.
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Summary of the week 17 Jan 2026
📰 European hoteliers in 2026 prioritize hyperpersonalization, tech stacks, and real-time decisions, facing data privacy issues. Africa's hospitality expects $25.29 billion revenue in 2023, growing 7.31% by 2030. Sydney's New Year’s Eve occupancy hit 95.4% and ADR peaked at AUD1,009.10. Paris hotels saw December occupancy at 76.7%, ADR at EUR371.87. Mandarin Oriental Punta Negra opens in Mallorca in 2026, featuring 131 rooms. Whitbread's Q3 sales rose 2% to £781m, driven by Premier Inn’s performance.
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Direct bookings grew 91% in 2025, saving hosts $7 million in OTA fees, Hospitable data shows
💸 SAN FRANCISCO, 17 December 2025 – Short-term rental hosts using Hospitable saved $6.9 million in booking fees and increased direct channel revenue by 91% to $53.7 million in 2025. Ancillary revenue from upsells launched in June 2025 generated $177,343. Overall, operators earned $5.2 billion in booking revenue and paid $141.5 million in taxes. 70% of self-managers prioritize increasing direct bookings for 2026, highlighting a shift towards maximizing direct revenue.
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CoStar Reports Mixed U.S. Hotel Industry Performance Results in November
🖼 U.S. hotel occupancy fell in November 2025, marking a ninth consecutive month of decline. Occupancy was 57.9%, a 2.8% drop from November 2024. ADR increased by 0.6% to $153.77, while RevPAR decreased by 2.3% to $88.97. Tampa, Florida, saw the steepest declines, with occupancy down to 63.3% and RevPAR down to $97.57, largely due to Hurricane Milton's aftermath. Minneapolis and Detroit reported the lowest occupancy rates at 51.9% and 55.9%, respectively.
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Yipy raises $1M pre-seed funding to scale new category of hotel operations software
💸 Salt Lake City, UT, 13 January 2025: Yipy raises $1M in pre-seed funding, led by Great Northern and Ollin Ventures, to scale its Hospitality Standards Management System, enhancing hotel service delivery. This funding supports product development and market expansion. By replacing static documents with a centralized system, Yipy aids hotels like The Ritz-Carlton in consistent service delivery, addressing the gap in operational systems for service standards while maintaining property individuality.
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The Top OTAs Infographic Remix Project
📊 After publishing the OTA infographic, 10 Minutes Hotels witnessed unexpected remixing and sharing on LinkedIn. The infographic was reimagined with new designs and color schemes, demonstrating the desired shift from content consumption to contribution. This led to the creation of the "Top OTA List open remix project," encouraging users to post their versions and tag 10 Minutes Hotels. This project aims to credit original creators and expand the gallery of creative remixes.
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Omni Hotels opens in Fort Lauderdale
🏨 Omni Hotels & Resorts opened Omni Fort Lauderdale Hotel on Thursday as part of the Broward County Convention Center District expansion. Located on the Intracoastal Waterway, it features 801 guest rooms, 82 suites, and over 120,000 square feet of meeting space. The project will boost the local economy by $450 million and create 3,000 jobs. Dining options include seven venues, with an Italian chophouse opening in 2026. Wellness amenities include the 8,500-square-foot Mokara Spa.
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Boom and StayFi announce integration enabling instant AI-powered marketing from guest WiFi data
📶 Miami, FL, December 10, 2025 — Boom, the AI-powered property management system (AiPMS), has partnered with StayFi to streamline guest data into Boom's platform for instant AI-driven segmentation and marketing. This integration aims to enhance guest relationship management, boost repeat bookings, and automate outreach efforts. Boom's recent $12.7 million funding round, led by Avenue Growth Partners, underscores its commitment to global expansion and product development. This partnership simplifies data handling,…
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Hotel Staffs Do Not Need to Work Harder, Just Smarter
💻 According to the 2025 h2c study, 66% of hotel chains report AI enables teams to focus on strategic tasks; only 13% noticed a reduction in team size. Hotels in Europe and North America use AI and automation to cut manual workload, allowing staff to engage more with guests. Trust in AI scores 6.6/10, with reliance at 4.7, indicating human presence is still valued. Key objective: optimize AI to enhance human-centric hospitality.
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Nestor Stay Grows Booking Value 62% and Direct Bookings 168% after Using AI Tools on Apaleo
📈 Nestor Stay, a London hospitality group, boosted Gross Booking Value by 62% and direct booking revenue by 168% in 2025, utilizing AI via Apaleo's platform. They expanded by 80 units across five buildings, achieving an 8.7 average guest review score. A three-person team handled 84,000 guest messages annually. Key properties achieved 87% occupancy and direct booking increases to 28%. AI automation improved communication, review handling, and booking management, enhancing operational efficiency and performance.
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2025: What the Columnist saw
🌎 2025 saw 75,000 miles of travel, highlighting tech's impact—from NVIDIA's rise to Microsoft’s 50th anniversary. AI advanced from buzzword to digital assistant. Challenges included navigating "NoHo," "One Trick Ponies," and unfriendly airlines. Despite tech's prevalence, the focus stayed on enhancing human experiences. As the year ends, we celebrate the highs, near-misses, and chaos, questioning if tech truly betters life. Stay curious in this tech-driven world!
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DoorDash pilots Zesty — an AI-powered app for personalized restaurant recommendations
📲 DoorDash is piloting "Zesty," an AI-powered app for personalized restaurant discovery, in San Francisco and New York City. Available on iOS, it allows users to search with specific prompts, such as "cozy pasta spots on the Lower East Side under $100" and integrates data from DoorDash, Google Maps, and TikTok. Announced by founder Andy Fang, Zesty is part of DoorDash's September suite of innovations, including delivery robots and smart scales.
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A Quick Look at Green Key Year‑End Summary with Criteria Update in 2026
📈 Green Key's 2025 report highlights a 25% increase in certified establishments, totaling over 8,300 sites across 90 countries. Partnerships with major hotel groups expanded, aiming for widespread sustainable practices. Updated certification criteria, aligning with ISO standards and EU directives, will launch on October 1, 2026. In 2025, over 165,000 website visits and nearly 9,000 newsletter subscribers indicate growing interest. GCSTIMES supports over 100,000 hospitality groups globally, operating from five centers…
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Atari launches public share offering to fund debut US hotel
🎮 Atari has launched a public equity offering for its first hotel in Phoenix's Roosevelt Row Arts and Entertainment District. The development, led by Intersection Development and designed by räkkhaus, has seen a $14 million investment and aims to raise $35-$40 million more. It will feature 91 tech-enhanced rooms, creator studios, dining venues, and an e-sports arena for 2,000+ people. Construction begins in early 2026, with opening planned for late 2028. Minimum investment is $500.
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Marriott to open EDITION hotel at Cape Town’s V&A Waterfront
🏨 Marriott International plans to open The Cape Town EDITION at V&A Waterfront in 2026. This marks Africa’s first EDITION hotel, featuring 142 rooms, suites, and private residences. Designed by Neri and Hu with StudioMAS, it will offer dining venues, a rooftop bar, a spa, and a pool. Located in Granger Bay, it offers views of Table Mountain and Lion’s Head. This development is part of Marriott’s African expansion strategy focusing on luxury lifestyle brands.
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PPDS Unveils AI-Ready Philips Signage 5000 Series Ahead of ISE 2026
📺 Amsterdam, 27 January 2025: PPDS launches the Philips Signage 5000 Series, the most powerful digital signage display capable of six trillion operations per second. It's AI-ready with screen sizes from 32” to 98”, available for hospitality environments. The series will debut at ISE 2026 in Barcelona, featuring enhanced usability, AI processing, and sustainability. It operates on Android 14, supports continuous use, and integrates the Philips Wave ecosystem for remote control and energy efficiency.
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Curio Collection by Hilton debuts in Medellin
🏨 Hilton has opened its 27th hotel in Colombia, York Medellin, Curio Collection by Hilton, in the El Poblado district, featuring 111 suites. This marks the debut of the Curio brand in Medellin, joining prior locations in Cartagena and Bogota. Opened in 2025, the hotel offers a rooftop infinity pool, Henko Spa, and dining options like Nomade Restaurant. It supports Hilton's growth strategy in Latin America, with 300 hotels operating and over 150 properties in development.
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The Hidden Reason Hotel Groups Aren’t Seeing Real AI Results
💻 Despite widespread interest in AI, the h2c 2025 AI & Automation Study highlights that only 8% of organizations globally, and 4% in Europe, have a company-wide AI strategy. Additionally, 72% lack a dedicated budget for AI, and under 25% have the necessary centralized data structures. Automation, crucial for consistency and operational stability, is prioritized over AI deployment, with just 11% of organizations having autonomous AI agents, despite 40% planning to introduce them.
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Nomad Stays Launches StayDirect, Sending Digital Nomads to Book Directly with Property Owners
🏠 Chambéry, France – 17 December 2025: Nomad Stays launched StayDirect, empowering property owners by sending high-intent nomad traffic directly to their booking systems. This feature maintains owners' control over bookings and compliance while expanding options for digital nomads. StayDirect works with various accommodations, enhancing visibility and flexibility without imposing new systems. Nomad Stays currently offers properties in over 80 countries, catering to the remote work travel market.
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The Sharks said “no” to Getaway. 10 cabins. $500,000 ask. Years later, Marriott acquired them.1,200+ cabins. 29 locations. $41M in revenue. Jon Staff figured out something the sharks completely… | Martin Kelly | 49 comments
🏖 Jon Staff, originally seeking $500,000 for 10 cabins, was rejected by the Sharks. Years later, Marriott acquired his company, now with 1,200+ cabins across 29 locations, generating $41M in revenue. His concept targets digital overload with 200-square-foot cabins, sans WiFi, for city-dwellers needing micro-escapes. By 2026, 91% of Americans plan to travel but often can't afford lengthy vacations. Major hotel chains are now investing in nearby, nature-centric getaways, marking a shift towards regular, brief city escapes.
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Hotel performance in France in November: ADR increases continue, with Paris and the Mediterranean leading the way
📈 Paris saw a notable increase in RevPAR (+6.3%) in November 2025, with occupancy up by 1.1 points and ADRs rising by 4.8%. The luxury segment led growth with a +4.9% RevPAR increase. Meanwhile, provinces declined by -1.3% RevPAR due to a -1.6 points drop in occupancy. Île-de-France outside Paris improved slightly (+1.3%) but remained below 2023 levels. Regions like Île-de-France (+4.6%), Provence-Alpes Côte d'Azur (+5.8%), and Occitanie (+5.7%) drove growth, contrasting with declines in Pays de la Loire (-10%),…
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Walmart restricts AI agents, allows 'llms.txt' guidelines | Juozas Kaziukėnas posted on the topic | LinkedIn
🛒 Walmart, December 2025: Restricted AI agents can explain policies and show store info, but can't perform transactions or make decisions. Unlike Amazon, Walmart doesn't block them outright. Only 1% of websites use the rare "llms.txt" file format, created to help AI use sites. Walmart's recent "llms.txt" was deleted after partnering with ChatGPT, aiming to prevent unauthorized bots.
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1 Hotels launches loyalty program focused on sustainability
🏨 1 Hotels launches Mission Membership, a loyalty program prioritizing environmental action and personalization over points. For each stay, 1% of spending goes to nonprofits: Natural Resources Defense Council, Oceanic Global, or Green Our Planet. A tree is planted for every new member. Exclusive benefits include room upgrades and destination experiences like mixology classes at 1 Hotel Seattle. Access via a web and mobile app. Also available at Baccarat and Treehouse Hotels.
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New Hospitable data reveals the industry is leaving millions in direct booking revenue behind
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San Francisco, 26 January 2026 – Hospitable’s Abandoned Bookings feature, launched in late 2024, helped recover over $3.1 million in direct booking revenue. This highlights a blind spot in booking strategies where high-intent demand is lost. CEO Pierre-Camille Hamana emphasizes that hesitation at checkout, not disinterest, costs the industry. The feature automates follow-ups, reclaiming lost bookings. Hospitable, launched in 2016, has processed $4.6 billion in reservation income by 2024.
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RMS strengthens leadership team to support next phase of global growth
📈 Melbourne, February 05, 2026 – RMS appoints Nathan Reynolds as Chief Revenue Officer and Louise Lysaght as Chief Customer Experience Officer to bolster global operations. Nathan, formerly at MYOB Enterprise, will lead revenue teams, while Louise, from Employment Hero, will enhance customer experience strategies. RMS, based in Melbourne, supports over 7,000 properties in 70 countries, focusing on expanding its hospitality platform and delivering sustainable growth.
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Líbere Hospitality Group enters France with Paris property
🏠 Líbere Hospitality Group will open its first Paris property in the 8th arrondissement by early 2026. The Spanish firm aims to expand across Europe with an asset-light model, managing but not owning buildings. The Paris site currently has 12 apartments for up to 50 guests, set to increase to 19 units. Líbere, operating in six countries, plans revenue to exceed €32 million in 2025, with 1,000 units active and a 2,300-unit pipeline.
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Small Luxury Hotels of the World Details Growth Throughout 2025
🏨 Small Luxury Hotels of the World (SLH) marked its 35th anniversary in 2025 by adding 100 new member hotels, surpassing 650 properties across over 90 countries. In 2026, new openings include Niva Labriz Seychelles, Shanghai Muh Shoou Zhujing in China, The Landmark Rhodes in Greece, and THE PASONA in Japan. In Australia, Levantine Hill Hotel will open, as well as Sanctuary Rainforest Resort in Dominica. SLH’s partnership with Hilton celebrated its first anniversary in July 2025, boosting revenue by 18%.
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HOTELS’ 2025 December Suppliers Guide digital issue now live
📰 2025 December, HOTELS Magazine launched its Suppliers Guide, a key resource for the hospitality industry. It includes a cover story on Brad Brewer of Agentic Hospitality, highlighting efforts to aid hotel independence against digital giants using AI. Check it out for insights and strategies crucial for hoteliers.
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Hospitable launches first-of-its-kind Trip Insurance upsell, unlocking new passive revenue for hosts and property managers
💰 SAN FRANCISCO, 21 January 2025 – Hospitable launched an automated trip insurance upsell for short-term rental managers. In the US, hosts can earn commissions from guest-purchased travel protection, potentially earning up to $190 per purchase, averaging $19.80 per policy. This feature integrates into Hospitable’s guest portal, allowing coverage addition up to 24 hours before check-in. This transformation highlights a tech-driven shift toward effortless revenue streams in the short-term rental industry.
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Rosewood London put up for sale
🏨 Rosewood London, owned by the Cheng family's CTF Development, is up for sale as New World Development Co. faces liquidity issues. Previously valued at £450m in 2016, the hotel was bought for £135m in 2006. An £85m renovation in 2013 turned the former Chancery Court into a luxury hotel with 264 rooms, 44 suites, and 11 event spaces. Built in 1914, the property was formerly the Pearl Assurance Company headquarters until 1989.
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RobosizeME to Sponsor Oracle Hospitality Summit 2026, Brings Time-Saving Workflow Automations to OHIP Users
💻 PRAGUE, 8 January 2026. RobosizeME, a provider of workflow automation solutions, is sponsoring the Oracle Hospitality Summit 2026 in London from January 19–21. By integrating with Oracle's OHIP, RobosizeME saves over 24,000 staff hours annually in hospitality operations. Key solutions include Batch Deposit Processing (saving 17,400 hours) and Booking.com Commission Checker (saving 5,000 hours). The event highlights scalable, touchless processes, crucial for labor-constrained markets.
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Hospitality venues face average £32,700 rise in business rates
🏠 UKHospitality forecasts England's hospitality venues will see an average business rate increase of over £32,000 in three years. By 2028/29, rates may rise from £20,835 to £40,409, a 94% increase. Holborn and St Pancras face a £96,429 hike, while Leeds West and Pudsey see £12,297 more. Despite transitional relief and a sector-specific multiplier, costs rise. UKHospitality urges a 20p reduction in the business rates multiplier, warning of potential closures and job losses.
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AI companies rally around MCP as the next internet standard
💻 Dec 12, 2025: Major AI companies like Anthropic, OpenAI, Google, and Microsoft, collaborate on the Model Context Protocol (MCP), now governed by the Linux Foundation for neutrality. MCP aims to standardize AI communication with external services, enhancing speed, reliability, and accuracy. It could revolutionize hotel operations by allowing AI to manage rates and availability. This open standard supports industry cooperation, security, and could shift web usage towards AI-driven interactions.
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Whitbread moves forward on a strategic site
🏨 Whitbread, the parent of Premier Inn, received approval to transform Dorset House, a 90,000 sq ft vacant office in Southwark (SE1), into a 421-room hub by Premier Inn. This marks the end of a busy development year in Central London, emphasizing the group's focus on conversion-led growth.
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Workflow Automation, Decoded: RobosizeME to Host Educational Webinar for Hotel Groups
💻 RobosizeME will host a webinar on February 23, 2026, at 1:00 PM GMT, aimed at hotel executives tackling inefficiencies due to manual processes. The event will be held online and address challenges like inconsistent workflows and time loss in multi-property hotel groups. Linda Girrbach noted a case of 576 hours lost monthly to a single process. RobosizeME's automation solutions have saved over 200,000 hours annually across 5,000 clients globally, enhancing operational efficiency without replacing staff.
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Federico Gonzalez Tejera: “Hospitality is, by nature, a highly transparent industry”
When I look back at the past eight years on this journey, when we first set out and defined the plan, we had a clear vision: to become one of the top three hospitality companies in the world. Over these eight years, we have more than doubled our global presence and multiplied our financial results by more than four. What truly motivates me is transformation and construction. I enjoy building organisations, shaping cultures and developing sustainable businesses. Please click here to access the full original article.
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Expedia buys Tiqets to grow its experiences business
💸 Expedia will acquire Tiqets, a ticketing platform, on December 11, 2025. This strategic move enhances its offerings in over 60 countries and 1,000 cities, expanding travel beyond flights and lodging. The integration aims to deliver seamless booking experiences and strengthen B2B and consumer brands through enriched cultural content. This acquisition aligns with the market trend of demand for immersive travel experiences, leveraging Tiqets’ inventory and Expedia’s technology.
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Bob W to open 143 rooms in Copenhagen’s Ørestad through Urban Partners partnership
🏠 14 January 2026 – Copenhagen, Denmark: Bob W signed a lease with Urban Partners for 143 aparthotel units in Ørestad. Construction, led by Skanska, starts in spring 2026 and finishes in summer 2028. The six-storey development spans 13,100 sq m, including 210 residential apartments. Located near the Bella Center, the site offers extensive metro connectivity. Bob W, already operating in 19 European cities, continues Nordic expansion, supported by €70 million in funding.
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Menu prices remain stubbornly high as overall inflation moderates
📈 The Consumer Price Index (CPI) rose by 0.2% between September and November, with a 2.7% increase from November 2024, as reported by the U.S. Bureau of Labor Statistics. Economists expected a 3% to 3.1% rise. Restaurant prices surged 3.7% year-over-year, while grocery prices increased only 1.9%. Limited-service restaurant traffic dropped 2.9% year-over-year in November, marking 32 consecutive months where restaurant pricing outpaced grocery pricing.
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Mews Highlights Growth of AI in 2026 Hospitality Industry Outlook
📈 AMSTERDAM, 2026: Mews' Hospitality Industry Outlook highlights AI's pivotal role in reshaping the hotel industry. With a focus on AI-ready systems, hotels must adapt or risk losing ground. AI aims to transform booking into a seamless conversation and automate tasks, changing staff roles. The report details five shifts, including enhanced guest relationships via direct channels and the evolution of staff roles. Key steps include assessing tech stacks, creating AI-ready content, piloting AI projects, and fostering…
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Hotel performance in France in November: ADR increases continue, with Paris and the Mediterranean leading the way
🇫🇷 RevPAR in France rose 1.7% to €69.7 as of the latest data, despite a 0.9-point drop in occupancy rates. The growth is attributed to a 3.2% increase in average daily rates.
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We Are Not Hoteliers. We Are Devo.
💻 Hotel brands are evolving into digital entities, focusing on loyalty points and media buys, while operational expertise is left to owners. Brands become akin to OTAs, charging high fees without tangible service skills, risking the essence of hospitality. Owners face operational challenges and costs, questioning brand value. This shift prioritizes digital over genuine hospitality skills, prompting debate on whether it's evolution or a step back. Written by Mark Fancourt.
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2026 Hotel Pricing Trends That Will Change Revenue Management Forever
🏨 In 2026, hotel pricing will evolve dramatically. Collaborative AI will replace outdated automation, learning from real operator decisions to enhance pricing strategies. Real-time pricing becomes essential as daily updates fall short amidst rapid demand changes. Competitive intelligence will shift from reactive to contextual, preserving rate integrity. Predictive demand signals will replace outdated forecasting. Staffing shortages necessitate AI adoption for operational efficiency. Embrace speed and consistency…
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