Hotel marketing, all in one place. This hub gathers the latest news, campaigns and trends across hotel marketing and distribution, curated by 10 Minutes News from trusted sources. Stay inspired and informed on reaching guests.
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Top Talent Awards: David Pepper, chief development officer, Choice Hotels International
31 August 2026This article was written by HotelsMag. Click here to read the original article There are many memorable scenes from the eighties aviator classic “Top Gun.” Maverick flipping the bird to the pilot of a Russian MiG; Goose’s sad demise; and, of course, one shirtless beach volleyball game. At the core of the movie is the idea of greatness, what Viper refers to as “the best of the best.” A panoply of greatness exists in the hospitality industry. And yet, still,…
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ChatGPT will sell your hotel a click for $3.50. The recommendation still isn’t for sale.
31 August 2026This article was written by Hospitality Today. Click here to read the original article Since May 5 any US hotel can buy a sponsored card under a ChatGPT answer, no minimum spend, a click from $3. The hotel the answer names is still chosen from the reviews. Aug 31, 2026 by Markus Busch You can buy in now. Until May, advertising in ChatGPT needed a $200,000 commitment, which kept it to Expedia and the big chains. On May 5 OpenAI…
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#traveldigitaldigest #aiintravel #travelai #aivisibility | In Marketing We Trust
30 August 2026🔸 The research analysed 27,360 AI-generated travel answers across 40 Barcelona hotel-related search queries, testing prompts in English, Spanish and …
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Marketers Should Focus on Relevance Over Weirdness for Effective Audience Engagement, Expert Advises
28 August 2026📰 Liquid Death’s marketing strategy is a standout example—selling water in cans resembling energy drinks, appealing at rock concerts for its relevance. CitizenM initially seemed odd but succeeded due to its relevance for business travelers. In AI-driven travel, 54% of travelers use AI for planning, whereas only 22% of destinations offer AI trip planners. Expedia is shifting focus towards discovery, indicating an industry trend. Trivago’s checkout grew 24x in a year, marking a potential success in direct marketplace sales.
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Hilton Australia Recognised as Number 1 Hospitality Workplace by Great Place to Work®
28 August 2026Hilton Australia has been recognised as the Number 1 hospitality workplace by Great Place to Work® in the category of companies with more than 1,000 employees. The recognition reflects Hilton’s people-first culture, inclusive leadership and commitment to supporting team members to grow and thrive, enabling them to deliver hospitality with heart. The accolade reinforces Hilton’s position as an employer of choice as it expands across Australasia, with upcoming openings in Sydney, Cairns, the Gold Coast, Suva and Auckland. SYDNEY –…
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Hotel Sales Representation Firms Enhance Independent Luxury Hotels’ Reach in US Market with Strategic Presence
27 August 2026🏨 In 2007, hotel sales representation enhanced luxury hotels’ reach in markets like the US, with offices in New York and Miami. The US is a major source of outbound luxury travelers. A representation firm facilitates US market access through sales activities, advisor education, and strategic alliances with programs like Virtuoso. In 2014, The Royal Crescent Hotel & Spa underwent a £11 million renovation. The 2026 Virtuoso Luxe Report projects increased travel demand, with 67% of advisors expecting growth.
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Trivago Reports 21% Revenue Growth as CEO Advocates AI for Enhancing Employee Productivity Over Cutting Staff
27 August 2026🌎 Trivago, led by CEO Johannes Thomas, reported a 21% Q2 revenue growth, reaching $633M, contrary to AI-driven disruption predictions. Instead of downsizing, Trivago leverages AI for operational efficiency, equating 600 staff’s output to 6,000. Meanwhile, Loveholidays increased AI-assisted code changes from 7% to 79% in a year, boosting deployments by 73% without expanding its engineering team. A $10 CPM cost is set for travel content creators, with a recent campaign achieving 5.8M views on a $50K budget.
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Rosewood Hotel Group Appoints Kenny Toy as SVP, Commercial, to Lead Global Commercial Strategy from Hong Kong Office
27 August 2026📆 Rosewood Hotel Group appointed Kenny Toy as SVP, commercial, global. Reporting to COO Anthony Ingham, Toy is based in Hong Kong and will manage global commercial strategy. With over 20 years in commercial, marketing, and digital transformation, Toy aims to enhance sales, marketing, and revenue management. Previously managing director of Accenture Song in Hong Kong SAR, Toy’s expertise in digital transformation and customer experience will drive growth and long-term value for Rosewood’s portfolio.
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Digital marketing decoded: Budgeting 101
27 August 2026From evolving acquisition channels to rising distribution costs, hotel marketing teams have a lot to consider this budget season. Building a successful digital marketing budget for your hotel requires strategic investments in the channels and tactics that allow you to drive direct bookings away from OTAs and nurture long-term revenue growth. Whether you’re creating your first budget or refining an existing strategy, this guide is designed to help hotel marketing teams understand the essential elements that will shape revenue in…
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Marriott CEO Anthony Capuano Highlights India’s Tourism Awareness Challenge Amidst 9.4% Decline in Foreign Arrivals
27 August 2026🌍 Marriott CEO Anthony Capuano highlighted India’s tourism potential at the World Leaders Forum in India last week. He noted that 70% of Marriott’s demand in India is domestic, with international tourists mostly aware of only a few cities. In 2025, foreign tourist arrivals dropped by 9.4% to approximately 9 million, representing just 1.4% of global arrivals. Capuano urged public-private partnerships to improve India’s global tourism narrative amidst reduced international marketing.
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The Hotel at The University of Maryland Expands Appeal with 40,000 Sq Ft Meeting Space and Diverse Amenities
27 August 2026🏨 The Hotel at The University of Maryland adapts to diverse guests, offering amenities like a spa, fitness center, and four dining options. With 40,000 sq ft of meeting space, it attracts corporate and entrepreneurial travelers, hosting events such as the Quantum World Congress in September. Adriana Niepa emphasizes moving beyond university-focused business by meeting varied guest needs. University hotels are encouraged to expand amenities and survey guests to enhance appeal and stay duration.
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Understanding RevPAR: Key Metric for Hotel Success in 2026
27 August 2026RevPAR, or Revenue Per Available Room, measures the average revenue a hotel earns per room, whether or not that room is sold, over a given period. You can calculate it two ways, Room Revenue divided by Available Rooms, or ADR multiplied by Occupancy Rate, and both routes return the same figure. What is RevPAR RevPAR […] The post Understanding RevPAR: Key Metric for Hotel Success in 2026 appeared first on RateGain.
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RateGain Recognized for Building Future-Ready Skills at People Matters Infini-T Awards India 2026
27 August 2026Honored in the Skills Transformation (AI/Digital/Future Skills) category for embedding new capabilities into how employees learn, work, and create value India, 27 August 2026: RateGain Travel Technologies Limited (NSE: RATEGAIN, BSE: 543417), a global leader in AI-powered SaaS solutions for the travel and hospitality industry, today announced that it has been recognized at the People […] The post RateGain Recognized for Building Future-Ready Skills at People Matters Infini-T Awards India 2026 appeared first on RateGain.
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Hotel Room Forecasting: A Complete Guide for Hoteliers 2027
27 August 2026Hotel room forecasting is the practice of predicting future room demand, occupancy and revenue using historical performance, current bookings and outside market signals. It underpins pricing, inventory and staffing decisions across the property, because a hotel room is a perishable product, once a night passes unsold, that revenue is gone permanently and cannot be recovered […] The post Hotel Room Forecasting: A Complete Guide for Hoteliers 2027 appeared first on RateGain.
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Atlas equips AI agents with an open-source skill to make flight reservations
27 August 2026This article was written by Travolution. Click here to read the original article Atlas publishes as open source a Skill allowing AI agents to conduct an end-to-end flight booking, from search to payment. AI agents are struggling to get past the crucial booking stage, so they need the tools to go further. Atlas, a specialist in the distribution and marketing of low-cost airline content, is releasing Atlas Flight Booking, an open-source skill for these AI agents to enable them to…
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Dr. Michael Cheng of FIU Named 2025 Hospitality Legend of the Year by HSMAI South Florida Chapter
26 August 2026🏠 Dr. Michael Cheng, dean of FIU’s Chaplin School of Hospitality & Tourism Management, will be honored as the 2025 Hospitality Legend of the Year by HSMAI’s South Florida chapter. Under his leadership since 2017, he expanded partnerships and raised over $48 million. Cheng’s recognition event is on October 29, 2026, at Le Méridien Dania Beach. He’s been a South Florida Business Journal Power Leader from 2023-2026 and co-authored the textbook “Hospitality Today: An Introduction.
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The Only Guest Email You Own Is the One She Hands You, 69% Decide on AI Summaries Alone, Branded Residences Get a Reality Check
26 August 2026Wednesday finished the thread the week started, and finished it with contract clauses rather than argument. Monday established that whoever sells the room owns the guest, Tuesday counted the expiry clocks, and today’s piece names the documents and lands somewhere a front desk can act on. Elsewhere the research on where a booking decision actually forms put a number on AI’s role in it, and branded residences got a sales pitch and a warning inside the same morning. The Only…
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ExplorUS consolidates six systems into one platform to run hotels, restaurants, retail, camping and marinas across 30 parks nationwide
26 August 2026SAN DIEGO – August 26, 2026 — ExplorUS , one of the leading national and state park concessionaires operating in more than 200 park destinations across the U.S, has selected Cloudbeds, the hospitality management system built for ambitious hoteliers, to streamline its lodging operations and create a more consistent operating model across its portfolio. The move will bring ExplorUS onto a single hospitality platform, consolidating six core lodging technology platforms into a fully unified ecosystem. By connecting locations and data…
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54% of Travelers Use AI for Trip Planning; Only 22% of Destinations Offer AI Trip Planners.
26 August 2026🚀 54% of travelers have used AI for trip planning, while 22% of destinations offer an AI planner. The April 2026 AI Readiness Report surveyed 1,006 U.S. travelers and 103 destination leaders, revealing a two-year industry lag. 29% changed travel plans per AI suggestions, and 40% discovered new places via AI. Destinations report a 70% organic traffic decline due to AI, with 72% fearing irrelevance without AI adoption in two years. Budget, staff, and skills are key barriers.
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Record Attendance at 2026 Hotel Data Conference in Nashville; STR Reports Revenue Growth Outpacing Expenses for Hoteliers
26 August 2026📈 2026 Hotel Data Conference in Nashville drew record attendance with nearly 1,000 hoteliers. STR President Amanda Hite noted revenue growth surpassing expenses, marking positive trends for 2027. RevPAR is expected to rise 4.4% in 2026 but slow to 2% in 2027. Despite growth, hotel margins remain a challenge due to rising costs. AI integration is becoming crucial for efficiency in the hospitality sector. PM Hotel Group recently expanded in Nashville, managing 12 new properties amidst a diversified portfolio of…
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Booking.com Limits Property Access to Guest Data to 30 Days Post-Stay; Expedia Allows Own Retention Policy
26 August 2026📑 Booking.com’s General Delivery Terms dictate that guest data is available for 30 days post-stay, limiting hotels’ use for marketing purposes. Clause 2.2.4 allows data for booking purposes only, while 2.9.3 prohibits unsolicited communications. Expedia’s policy, updated March 3, 2025, leaves data retention to hotel policy but restricts marketing use. Hotels should capture guest emails purposefully during their stay for personalized follow-ups, as channel-provided data expires and isn’t for marketing.
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Booking.com Deletes Guest Data 30 Days Post-Checkout, Limiting Hotel Marketing Opportunities
26 August 2026📅 On August 26, 2026, Booking.com’s data policy outlines that guests’ details vanish from hotel screens 30 days post-checkout. Expedia, in contrast, lets hotels manage retention time but prescribes data use. To secure guest emails, hotels need operational strategies during stays. Any email obtained directly from guests becomes hotel property, unlike the temporary data from booking channels. The crucial interaction window is from check-in to check-out, where hotels can personally gather guest information.
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Nearly Half of Marriott’s Hotel Signings in EMEA Last Year Were Conversions, Highlighting Growth Strategy Shift
26 August 2026🏨 Marriott opened 170 hotels in 2025 across Europe, the Middle East, and Africa, with over 230 signings, nearly half as conversions. IHG launched its 21st brand, Noted Collection, in 2026, with the first UK signing in Hertfordshire on May 14. Hilton’s Curio and Tapestry brands surpassed 200 hotels on June 1 across 47 countries. Chains focus on distribution and loyalty, trading guest loyalty for building preservation. Franchise and management fees grow networks without owning properties.
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Luxury Properties Enhance Guest Experience with Science-Backed Sleep Programs, Highlighting Six Senses and Canyon Ranch Initiatives
25 August 2026🛌 In the luxury hospitality sector, restorative sleep programs are gaining traction as key amenities for health-conscious travelers. Since 1999, initiatives like the Westin “Heavenly Bed” have emphasized sleep. Leaders like Six Senses and Canyon Ranch offer sleep specialist consultations and curated environments, while Lake Austin Spa Resort focuses on relaxation rituals. Strategies include personalized room settings and sleep consultations, offering a foundation for wellness-focused properties to enhance guest recovery and satisfaction.
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HotelKey Expands Self-Check-In Kiosk Rollout with NSR Hotel Group’s 20+ Property Deal Across the U.S.
25 August 2026📈HotelKey is expanding its self-check-in kiosks, projected to save hotels over 2,000 labor hours annually. On August 20, 2026, NSR Hotel Group chose HotelKey for its G6 portfolio of 20+ U.S. properties. Infinity Management is adopting kiosks post-success at Motel 6, Anaheim. HotelKey, supporting 25,000 hotels, enhances guest service via automation. Their future AI plans include managing rate negotiations. NSR Hotels, with 30+ properties, continues expanding under Himanshu Sarvaiya’s leadership.
