Hotel marketing, all in one place. This hub gathers the latest news, campaigns and trends across hotel marketing and distribution, curated by 10 Minutes News from trusted sources. Stay inspired and informed on reaching guests.
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HSMAI DC’s DMV Commercial Leadership Forum Will Address How Integrated Hospitality Organizations Can Drive Performance
20 September 2026The DMV Commercial Leadership Forum , to be hosted next month by the Washington, D.C., chapter of the Hospitality Sales and Marketing Association International, will bring together current and emerging hospitality leaders in sales, marketing, revenue management, distribution and commercial technology to discuss how integrated commercial organizations can drive stronger performance. The event will be held Oct. 7 at the MGM National Harbor Hotel & Casino in Oxon Hill, Maryland, featuring Lori Kiel, Pyramid Global Hospitality senior vice president of…
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Building to scale: What it really takes to launch and scale a hotel brand
18 September 2026This article was written by HotelsMag. Click here to read the original article Launching a hotel brand is often associated with its most visible elements: a name, a logo, a prototype and a public announcement. Those elements matter, but they do not create a scalable brand on their own. A successful hotel brand is a complete business system. It must connect a clearly defined guest need with a differentiated product, a practical operating model, compelling owner economics and a development…
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Building for Scale: What it really takes to launch and scale a hotel brand
18 September 2026This article was written by HotelsMag. Click here to read the original article Launching a hotel brand is often associated with its most visible elements: a name, a logo, a prototype and a public announcement. Those elements matter, but they do not create a scalable brand on their own. A successful hotel brand is a complete business system. It must connect a clearly defined guest need with a differentiated product, a practical operating model, compelling owner economics and a development…
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Anana Launches AI Workspace to Capture Demand Signals from Guest Interactions for Hospitality Commercial Teams
18 September 2026💻 Anana, founded by Ricardo Pantaleón and Alexandros Zisimidis, launched an AI workspace for hospitality teams on September 18, 2026, in New York. Anana captures demand signals from guest interactions, linking them with existing hotel systems to provide actionable insights. It features components like Agents, Hotel Knowledge Center, and Reporting. By using AI, Anana identifies meaningful patterns in guest interactions, enhancing demand intelligence. Available now, it helps hotels understand pre-booking guest behavior. Visit getanana.com for more information.
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Skift Global Forum Preview: IHG’s Chief Commercial & Marketing Officer on Making Hotels Legible to AI
18 September 2026Heather Balsley is making IHG legible to the AI models while arguing the models will never own the guest. Two bets, one strategy, at Skift Global Forum.
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Chinese AI Hotel Booking Orders Surge 800% Year-on-Year During Spring Festival 2026 Through Smartphone Integration
18 September 2026🚩 Chinese AI platforms achieved 800% growth in hotel bookings during the Spring Festival in 2026, leveraging smartphone AI assistants from Huawei, Xiaomi, OPPO, and Honor. U.S. hotel RevPAR fell 6.2% for the week ending September 12 due to a calendar shift, ending a 21-week growth streak. Hotel technology friction costs include data re-entry and disconnection issues, impacting staff efficiency. Highgate entered the Greek market by acquiring the Zafolia Hotel Athens. RLA Global suggests transforming hotel gyms into wellness hubs…
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Lodging Dynamics Adds Four Points by Sheraton Anaheim to Its Portfolio
18 September 2026This article was written by Lodging Magazine. Click here to read the original article PROVO, Utah—Lodging Dynamics Hospitality Group announced the addition of Four Points by Sheraton Anaheim to its portfolio of managed hotels. This follows measurable improvements at the hotel since Lodging Dynamics began providing operational consulting services on July 13, 2026. Working closely with ownership and the property team, Lodging Dynamics focused on opportunities to further enhance the guest experience, strengthen operational consistency, and support the hotel’s continued…
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Hoteliers Should Analyze Peak Season Data for Profitability Beyond Occupancy Rates, Suggests Lighthouse’s Femke Nollet
18 September 2026🏨 Independent hoteliers can optimize revenue by analyzing peak season performance. Monitoring early sell-outs and late gaps helps adjust room rates, while evaluating room types highlights profitable areas. Direct bookings reflect guest loyalty and lower commission costs compared to OTAs. Operational reviews during peak periods reveal key areas for improvement. Solidifying cash flow by tightening deposit and cancellation policies is crucial. Extending peak pricing strategies and targeting valuable guests in shoulder seasons can enhance overall profitability.
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HOSPA acquires hotel marketing conference to expand events portfolio
18 September 2026The next National Hotel Marketing Conference will take place on 27 May 2027
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RateGain Named Fastest Growing SaaS Company at The Economic Times Enterprise AI Awards 2026
18 September 2026Independent jury reinforces RateGain’s leadership at the intersection of AI, data and travel technology India, 18 September 2026: RateGain Travel Technologies Limited (NSE: RATEGAIN, BSE: 543417), a global provider of AI-powered SaaS solutions for the travel and hospitality industry, has been named the Fastest Growing SaaS Company at the ET Enterprise AI Awards 2026. The […] The post RateGain Named Fastest Growing SaaS Company at The Economic Times Enterprise AI Awards 2026 appeared first on RateGain.
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Fliggy Integrates “flyai” Travel Skill into Major Chinese Smartphone Platforms as AI Orders Surge 800%
18 September 2026📈 Fliggy’s “flyai” travel skill, integrated with Huawei, Xiaomi, OPPO, and Honor, saw AI-driven orders surge 800% during Spring Festival, matching traditional OTA conversion rates. With China’s Super Golden Week (27 Sept–12 Oct) imminent, Ctrip forecasts a 45% rise in inter-provincial travel orders. Fliggy’s strategy spans AI model makers, OS makers, and service platforms. Despite a 4.3–6.7% drop in Q2 smartphone shipments, Fliggy aims for dominance by integrating across all layers, not relying on a single device.
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The battle for AI search starts before the prompt, urges Icelandair marketing chief
18 September 2026This article was written by Travolution. Click here to read the original article The battle for visibility in AI-powered travel search begins “long before” a traveller types a prompt, according to Icelandair’s director of global marketing, Gísli Brynjolfsson. His view – that airlines must build brands people already know, remember and feel something about if they want to be considered when customers turn to AI for travel advice – backs up the priority for the airline, to build a “distinctive”…
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CollabsMap Connects Thousands of Travel Creators with Nearly 1,000 Brands, Solving Creator-to-Booking Gaps
17 September 2026📰 CollabsMap connects travel creators with businesses through an innovative marketplace model. Videreo’s journey revealed a broken creator-to-booking chain, where demand is created but not captured by creators, as highlighted in Rafat Ali’s Skift article. AI trends show 28% of US leisure travelers start planning with AI, but only 5% book as suggested. TSA’s AI agent saves over 11,660 staff hours and $11 million in labor value annually. GetYourGuide’s Creator Review increases booking likelihood threefold.
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Tambourine, Aven, and Oracle Launch New Booking Engines to Enhance Hotel Direct Booking Efficiency and Conversion Rates
17 September 2026🏨 Maverick Hotels & Restaurants, led by CEO Robert Habeeb, operates 50 hotels and supports the shift to AI-driven booking systems. Marriott International’s CEO, Anthony Capuano, notes AI’s impact on travel booking. Tambourine’s new platform, Tambourine One, doubles desktop and nearly triples mobile conversion rates across 50 hotels. Aven Hospitality’s new booking engine increased revenue by over 30% in one month for Navarino Services. Oracle Hospitality’s OPERA Cloud engine integrates rates and inventory data, targeting independent hotels.
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U.S. Hotel Loyalty Program Bookings Reach 58% in 2026, Up from 51% in 2019, According to Kalibri
17 September 2026📈 Loyalty demand share in U.S. hotel room bookings reached 58% in the first half of 2026, up from 51% in 2019, with Brand.com bookings at 29%. Loyalty member rate bookings rose 19% year-over-year by early July. Total room night demand increased by 2%, and average daily rates climbed 6% through July. OTA and government bookings rose 2%, corporate bookings 1%, while rack/BAR rates fell 5%, and group bookings decreased 2%.
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Davidson Hospitality Group’s Pivot Division to Operate Hutton Hotel Nashville, Featuring New Spa and Music Venue
17 September 2026🎶 Davidson Hospitality Group’s lifestyle arm, Pivot, will manage the Hutton Hotel in Nashville’s West End, steps from Music Row. The hotel offers 246 renovated guestrooms, a 5,000 sq. ft. music venue, two recording studios, a 3,200 sq. ft. spa, and 15,000 sq. ft. of meeting spaces. The partnership with The Georgetown Company aims to enhance revenue and guest experiences. Pivot operates distinctive hotels across the U.S., including in Chicago, Atlanta, and New Orleans.
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Google’s DMA Changes Lead to 30% Reduction in Free Direct Booking Clicks for European Hotels
17 September 2026📈 Google’s DMA changes have led to up to a 30% drop in free direct booking clicks for European hotels. The Broadmoor generated nearly $1 million in direct revenue over three months through systematic follow-up calls. Banyan Group acquired Newmark Hotels & Reserves, adding 26 properties across seven African countries. The UN Tourism forecast for 2026 international arrivals was cut to 1-2%. Black Friday campaigns drove 60.5% direct revenue growth in 2025, showing the importance of conversion infrastructure.
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Hotels Should Prepare for AI by Implementing Ontology to Optimize Operations and Improve Efficiency
17 September 2026💻 Hotel AI strategy: Ontology, derived from Greek meaning “study of existence,” is key. Room 407, a Deluxe King, connects to 408 and takes 31 minutes to clean. AI can optimize by analyzing data like cleaning time, travel between floors, or supply retrieval reducing tasks by 18 minutes per shift. Start by listing hotel elements, SOPs, and data systems. Avoid over-collecting; a 40-room hotel doesn’t need excessive tracking. Use AI tools like Claude or Gemini to structure data.
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SuperCity Aparthotels Expands Across UK with Opera Cloud PMS, Wins 2026 ‘Best Operator’ Award in Serviced Apartments
17 September 2026📺 Ryan Haynes, Director of Hoteliers’ Voice Podcast, discusses digital transformation and operational scaling in hospitality with Oracle’s David Hayward. SuperCity Aparthotels, led by Philip Houghton, won the ‘Best Operator (51-200 units)’ award at the 2026 Serviced Apartment Awards. Since 2009, SuperCity has expanded across the UK, recently adopting Opera Cloud PMS for growth. Key topics include Oracle’s insights on digital change and strategies for hotels to modernize and “future-proof” their technology.
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Martin Soler Highlights Importance of Ontology in AI Optimization for Hotel Operations
17 September 2026📊 Hotels should prepare for AI by focusing on ontology, a structured way to describe knowledge. Example: Room 407, a Deluxe King, connects to Room 408, cleaned in 31 minutes, 75 meters from linen store. This helps AI optimize operations like reducing housekeeping walk time by 18 minutes per shift. Start small by listing elements like rooms and tasks, and gather SOPs to structure data. A 40-room hotel doesn’t need extensive tracking.
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Hotels Must Prioritize AI Investment and Data Quality in Budget Planning to Enhance Direct Bookings and Profitability
17 September 2026📈 Hotel budgets are evolving due to AI, data, and digital strategies. Only 29% of tech leaders report AI-ready data, with 60% of AI projects abandoned due to poor data quality. OTA commissions, ranging from 10% to 40%, impact revenues. Cendyn serves over 35,000 clients in 150+ countries, generating $20 billion annually. Investment in AI, direct bookings, and cybersecurity is essential for sustainable growth.
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Folio and M3 Enhance Integration, Streamlining Financial Operations and Procurement for Hospitality Industry in 24 Hours
17 September 2026🏨 Folio and M3 have upgraded their integration to streamline hotel financial operations in the U.S. The partnership enables procurement, invoice automation, inventory management, and accounting integration, reducing manual tasks and improving accuracy. Hotels can become operational within 24 hours, with real-time financial data syncing. Folio is used by hundreds of hotels, aiming for nearly $1 billion in annual purchasing volume. M3 supports over 9,000 properties and boasts a 95% annual customer retention rate.
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Wyndham’s AI Initiatives Drive $11M Upsells and 35% Call Conversion, Enhancing Franchisee Profitability and Efficiency
17 September 2026💻 Geoff Ballotti, Wyndham Hotels CEO, will speak at Skift Global Forum in NYC, September 22–24, 2026. Wyndham’s AI strategy, initiated in 2016, modernizes data architecture for enhanced guest experiences. Over 5,000 hotels use Wyndham Connect, generating $11M in upsells by 2025. AI tools convert 35% of calls into bookings, with nearly 96% franchisee retention. Despite a 97% industry turnover, Wyndham emphasizes AI-driven efficiencies and “Owner First” strategy for profitability.
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Sally Beck Appointed Deputy Managing Director of The Landmark Collection and Managing Director of The Landmark London
17 September 2026🏨 Sally Beck has been promoted to deputy managing director of the Landmark Collection and managing director of The Landmark London. After 13 years as general manager at Royal Lancaster London, where she oversaw an £85m refurbishment, turnover rose from £30m in 2013 to over £60m. Beck previously worked at the Landmark London as director of sales and marketing (2001-2012). The Landmark Collection, now rebranded, includes seven luxury boutique hotels in the UK and Thailand.
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The Crown Hotel in Bawtry Listed for Sale Over £7 Million as Long-Serving Manager Retires
17 September 2026🏨 The Crown Hotel in Bawtry, South Yorkshire, is for sale at over £7 million. The 76-bedroom hotel features a bar, restaurant, outdoor seating, and function facilities. Craig Dowie, the general manager, is retiring after 25 years. The sale is managed by Christie and Co, with potential for seven-figure value growth, boosted by Doncaster’s impending economic expansion, including a new airport. Interested parties can request the detailed report.
