Follow Bookboost in one place. This hub gathers the latest news and product updates around Bookboost’s guest communication and CDP platform for hotels, curated from trusted sources. Stay on top of unified messaging and guest data technology.
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Hotel CRM systems centralize guest data as OTAs account for 63.4% of independent hotel bookings
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20 October 2026🏨 Cloudbeds’ report, based on 90 million bookings, finds online travel agencies generate 63.4% of independent hotel bookings, up 2 percentage points annually. Cancellation rates reach 21.8%, versus 10.6% for direct bookings. New guests can cost up to 20 times more to acquire than returning guests. Hotel CRMs unify guest data and automate personalized marketing to encourage direct bookings. Hotel 1550 SFO increased its direct-booking share from 8–10% to 18% after adopting Cloudbeds’ unified platform.
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AI Revolutionizes Value in Technology by Prioritizing Data Over User Interfaces, Says Industry Expert Martin Soler
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24 September 2026💻 Salesforce and Anthropic launched Claudeforce last month, utilizing AI to streamline access to Salesforce data. During the Spring Festival, Fliggy’s AI integration boosted orders by 800%. Bookboost discovered guests with over 10 stays generate 18 times more revenue. A sustainability project in Bangkok drew over 951,000 visitors in its first year. Recent hotel data shows a 3% drop in hours per occupied room while maintaining occupancy. Airbnb aims for multi-billion-dollar hotel business expansion.
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Bookboost Analysis Shows Guests With Ten or More Stays Generate 18 Times More Revenue Than First-Time Guests
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20 September 2026💸 In a Bookboost analysis of over 6 million European hotel guest records, guests with 10+ stays averaged €5,000 in revenue, while one-stay guests averaged €284—a 18x difference. From 2024-2026, the study of 7,556 frequent guests revealed only 0.4% of guests generated 3.7% of revenue. Directly acquired guests in the 10+ tier earned 3x more than OTA-acquired ones. Business guests averaged €4,600 CLV, compared to leisure guests at €1,900.
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Industry Leaders Discuss CRM Solutions to Leverage Fragmented Guest Data for Increased Direct Hotel Bookings and Revenue
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2 September 2026📈 Who? Mews CEO Matt Welle, Daan de Bruijn (Bookboost), Bryson Koehler (Revinate), Benjamin Devisme (Quinta). When? Recent episode of Matt Talks Hospitality. What? Discussed the integration of fragmented guest data in hotels. How? By using CRM solutions to consolidate data and create comprehensive guest profiles. Why? To improve guest relationships, automate services, and boost direct bookings. Where? In the hospitality sector, addressing data issues from multiple hotel systems.
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Hotel Groups Miss Out on Valuable ROI Opportunity by Underinvesting in Re-Engagement with Past Guests
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28 June 2026🏨 Hotel marketing faces rising costs: Google Ads in Europe up 15-25% yearly, costing €75-400 per booking at a 2-4% conversion rate. OTA commissions for a €200/night, three-night stay range €90-150. Re-engagement emails achieve 40-55% open rates versus 12% for newsletters, yet hotels underinvest due to disconnected data and urgency for new acquisitions. Effective re-engagement includes personalized, timed messages post-stay. Treat guest data as a marketing channel to enhance returns.
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71% of Returning Hotel Guests Do Not Book a Third Stay, Analysis of 6 Million Records Reveals
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1 June 2026🏨 71% of guests who return for a second stay don’t make a third, based on data from 6 million guest records (2024-2026). Of €1.85B in revenue, 88% comes from first-time guests. A mere 0.4% of guests with five stays generate 3.7% of revenue. The repeat guest rate has risen from 5% to 8% across seven quarters. Silence, not dissatisfaction, often prevents a third stay. Personalized communication and direct relationships are key to improving repeat rates.
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Independent 100-Room Hotels Must Adopt Six Specialist Layers for Competitive Commerce Architecture in 2026
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12 May 2026🏨 On May 12, 2026, the article outlines the essential architecture for a 100-room independent hotel to thrive in the agentic commerce era. It highlights six specialist layers: a PMS as a commerce hub, channel managers, revenue management systems, guest CRM, integrated payments, and AI-search readable booking engines. Noteworthy companies include Apaleo, Stayntouch, Lighthouse, SiteMinder, FLYR Hospitality, and RoomPriceGenie. The emphasis is on real-time integrations and avoiding bundled suites, ensuring hotels can adapt swiftly to technological advancements.
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European Hotel Groups Could Save Over €400,000 Annually by Reducing OTA Dependency Through Unified Guest Data
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3 May 2026📈 Five-property hotel groups in Europe lose revenue due to fragmented guest data stored across at least five systems, resulting in missed opportunities for personalized service. OTAs account for 40-60% of bookings, costing 15-20% in commissions. A 15% shift to direct bookings could save €180,000 annually. Engaging 5% of 20,000 unique past guests could generate €240,000 in revenue. Centralizing guest data can save over €400,000, enhance compliance, and foster guest loyalty.
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Bookboost Launches AI Agent at ITB Berlin 2026, Offering Personalized 24/7 Guest Service with Unified Data Integration
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9 March 2026💻 Bookboost, at ITB Berlin 2026, launched its AI Agent integrated with their Customer Data Platform. Unlike standalone tools, it uses five years of hospitality data to offer 24/7 personalized guest services, understanding guest history, preferences, and context. It supports multi-language responses across major messaging platforms and resolves queries in about five seconds, saving hotel staff hours weekly. When human judgment is needed, it transfers conversations with full context to the hotel team.
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Bookboost Launches AI Agent Powered by Guest Data, Bringing Personalised Autonomous Service to Hospitality
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3 March 2026The AI Agent uses unified guest profiles from Bookboost’s CDP to provide personalized responses across multiple channels, resolving common conversations in about five seconds.
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Bookboost Wins 3rd Place in the 2026 HotelTechAwards for Guest Messaging Software
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13 January 2026📱 Bookboost ranked #3 in the 2026 HotelTechAwards for Guest Messaging Software. The event, hosted by Hotel Tech Report, evaluated over 200 global hotel tech products. Winners were chosen based on customer feedback and data signals. CEO Willem Rabsztyn emphasized Bookboost’s mission to enhance hotel guest communication. Hotel Tech Report supports over 250,000 hoteliers monthly in tech selection.
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Is WhatsApp the Secret to Your Hotel Guest Engagement Strategy?
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2 November 2025📱 Hotels are using WhatsApp to enhance guest communication, boosting online check-in rates, improving service, and increasing on-site sales in locations like Germany, the Netherlands, and Belgium. WhatsApp offers a 24-hour free response window for incoming messages, while outbound messages vary in cost by campaign type and location. Only 12% of hotels currently utilize WhatsApp, suggesting a potential opportunity. The tool is part of a broader communication mix that includes email and SMS, tailored to guest preferences and hotel needs.
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The 15 best hotel CRM systems in 2025
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25 March 2025This article was written by Mews. Click here to read the original article What is a hotel CRM? A Customer Relationship Management system (CRM) is software designed to help businesses – in this case, hotels – manage and optimize their guest relationships. It’s a holistic platform that gathers and stores key data about your guests, such as preferences, stay history, and previous communications. But it doesn’t stop at data collection. A CRM also organizes this information and transforms it into…
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Bookboost secures 3.6M€ million to accelerate growth and expand Hospitality CRM Capabilities
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4 March 2025This article was written by HotelSpeak. Click here to read the original article Malmö, Sweden / March 2025 – Bookboost, the industry-leading hospitality CRM platform, has successfully secured €3.6M EUR in its latest funding round led by Vendep Capital. Vendep’s investment accelerates Bookboost’s vision to redefine hospitality engagement. Unlike traditional CRMs, Bookboost’s advanced Customer Data Platform (CDP) and Multi-Channel CRM don’t just store and manage guest data, they activate & monetize it. By leveraging AI-driven automation and hyper-personalized communication at…
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IDeaS Unveils the 2025 Predictions Shaping Hospitality
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27 November 2024Insights from global industry leaders point to changing guest expectations, expanded revenue streams, and continued cloud acceleration LONDON — 25 November 2024 — IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, has released its annual trends report, 5 Predictions That Will Shape Hospitality in 2025. To help hospitality companies navigate the new year and beyond, IDeaS collected insight from some of the top minds in the industry, including hoteliers, management companies, and technology partners to identify…
