Follow Bookboost in one place. This hub gathers the latest news and product updates around Bookboost’s guest communication and CDP platform for hotels, curated from trusted sources. Stay on top of unified messaging and guest data technology.
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Hotel Groups Miss Out on Valuable ROI Opportunity by Underinvesting in Re-Engagement with Past Guests
28 June 2026🏨 Hotel marketing faces rising costs: Google Ads in Europe up 15-25% yearly, costing €75-400 per booking at a 2-4% conversion rate. OTA commissions for a €200/night, three-night stay range €90-150. Re-engagement emails achieve 40-55% open rates versus 12% for newsletters, yet hotels underinvest due to disconnected data and urgency for new acquisitions. Effective re-engagement includes personalized, timed messages post-stay. Treat guest data as a marketing channel to enhance returns.
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71% of Returning Hotel Guests Do Not Book a Third Stay, Analysis of 6 Million Records Reveals
1 June 2026🏨 71% of guests who return for a second stay don’t make a third, based on data from 6 million guest records (2024-2026). Of €1.85B in revenue, 88% comes from first-time guests. A mere 0.4% of guests with five stays generate 3.7% of revenue. The repeat guest rate has risen from 5% to 8% across seven quarters. Silence, not dissatisfaction, often prevents a third stay. Personalized communication and direct relationships are key to improving repeat rates.
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Independent 100-Room Hotels Must Adopt Six Specialist Layers for Competitive Commerce Architecture in 2026
12 May 2026🏨 On May 12, 2026, the article outlines the essential architecture for a 100-room independent hotel to thrive in the agentic commerce era. It highlights six specialist layers: a PMS as a commerce hub, channel managers, revenue management systems, guest CRM, integrated payments, and AI-search readable booking engines. Noteworthy companies include Apaleo, Stayntouch, Lighthouse, SiteMinder, FLYR Hospitality, and RoomPriceGenie. The emphasis is on real-time integrations and avoiding bundled suites, ensuring hotels can adapt swiftly to technological advancements.
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European Hotel Groups Could Save Over €400,000 Annually by Reducing OTA Dependency Through Unified Guest Data
3 May 2026📈 Five-property hotel groups in Europe lose revenue due to fragmented guest data stored across at least five systems, resulting in missed opportunities for personalized service. OTAs account for 40-60% of bookings, costing 15-20% in commissions. A 15% shift to direct bookings could save €180,000 annually. Engaging 5% of 20,000 unique past guests could generate €240,000 in revenue. Centralizing guest data can save over €400,000, enhance compliance, and foster guest loyalty.
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Bookboost Launches AI Agent at ITB Berlin 2026, Offering Personalized 24/7 Guest Service with Unified Data Integration
9 March 2026💻 Bookboost, at ITB Berlin 2026, launched its AI Agent integrated with their Customer Data Platform. Unlike standalone tools, it uses five years of hospitality data to offer 24/7 personalized guest services, understanding guest history, preferences, and context. It supports multi-language responses across major messaging platforms and resolves queries in about five seconds, saving hotel staff hours weekly. When human judgment is needed, it transfers conversations with full context to the hotel team.
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Bookboost Launches AI Agent Powered by Guest Data, Bringing Personalised Autonomous Service to Hospitality
3 March 2026The AI Agent uses unified guest profiles from Bookboost’s CDP to provide personalized responses across multiple channels, resolving common conversations in about five seconds.
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Bookboost Wins 3rd Place in the 2026 HotelTechAwards for Guest Messaging Software
13 January 2026📱 Bookboost ranked #3 in the 2026 HotelTechAwards for Guest Messaging Software. The event, hosted by Hotel Tech Report, evaluated over 200 global hotel tech products. Winners were chosen based on customer feedback and data signals. CEO Willem Rabsztyn emphasized Bookboost’s mission to enhance hotel guest communication. Hotel Tech Report supports over 250,000 hoteliers monthly in tech selection.
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Is WhatsApp the Secret to Your Hotel Guest Engagement Strategy?
2 November 2025📱 Hotels are using WhatsApp to enhance guest communication, boosting online check-in rates, improving service, and increasing on-site sales in locations like Germany, the Netherlands, and Belgium. WhatsApp offers a 24-hour free response window for incoming messages, while outbound messages vary in cost by campaign type and location. Only 12% of hotels currently utilize WhatsApp, suggesting a potential opportunity. The tool is part of a broader communication mix that includes email and SMS, tailored to guest preferences and hotel needs.
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CIC Hospitality to personalise guest…
9 October 2025📱 CIC Hospitality partners with Bookboost to enhance guest experience across 30+ properties in Europe, including Best Western and Radisson. By adopting Bookboost’s Multi-Channel CRM and Unified Inbox, they aim to automate 80% of communications, reducing manual tasks by 20%. This digital transformation allows tailored interactions via email, WhatsApp, and SMS, improving efficiency and guest satisfaction. Øyvind Frisak, CCO, highlights the strategic blend of technology and hospitality, optimizing the guest journey with data-driven personalisation.
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Is Your Pre-Arrival Communication Generating Revenue? Track It.
29 September 2025📰 High open rates don’t always mean engagement; low click rates aren’t necessarily failures. Segmenting guests is crucial for effective communication. Focus on KPIs like guest retention rates and sentiment analysis to measure pre-arrival success. Use tools like Bookboost for automation and personalization. Align communication with actual guest experiences to avoid disappointment. Discover insights in the “State of Data-Driven Marketing in Hospitality” report, based on a global survey of 60+ professionals. Measure effectively to boost loyalty and profits.
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Only 12% of Hotels Use WhatsApp Marketing. Should You?
7 September 2025This article was written by Revfine. Click here to read the original article Most hotels still aren’t using WhatsApp for guest communication, let alone marketing. But is that a missed opportunity? Our latest report, The State of Data-driven Marketing in Hospitality, shows that only 12% of hotels include WhatsApp in their marketing strategy. Meanwhile, 63% either don’t use it at all or rely on it for operational updates. This represents a massive opportunity for properties to explore WhatsApp for guest…
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Guests Expectations in 2025: A Complete Guide on How to Engage Travelers
30 May 2025This article was written by Revfine. Click here to read the original article As time passes and technology keeps evolving, we enter into a new era of guest expectations. As we’ve said before, it’s no longer enough to meet their needs simply, the challenge now lies in exceeding them. What they wanted three years ago is not the same as what they want today or what they will want tomorrow. This leaves no other option but to adapt. Today, the…
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Beyond Bookings: How Hotel Marketing Drives Revenue Beyond the Reservation
6 May 2025💸 Marketing strategies can boost business revenue by up to 25%, while companies with strong brand loyalty see a 3-7% revenue increase over competitors. A luxury hotel with no visibility fails to attract guests, highlighting the importance of marketing for direct bookings and customer retention. Effective marketing includes a mobile-optimized website, high-quality visuals, and genuine reviews. Multi-channel communication can lead to 9x more conversions, and selling to an existing customer has a 60-70% success rate compared to 5-20% for new…
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The 15 best hotel CRM systems in 2025
25 March 2025This article was written by Mews. Click here to read the original article What is a hotel CRM? A Customer Relationship Management system (CRM) is software designed to help businesses – in this case, hotels – manage and optimize their guest relationships. It’s a holistic platform that gathers and stores key data about your guests, such as preferences, stay history, and previous communications. But it doesn’t stop at data collection. A CRM also organizes this information and transforms it into…
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How to Segment Your Guests: 5 Basic Tips to Boost Conversions
23 March 2025💰 Guest segmentation boosts hotel revenue by 10-15% and profits by 10% over 5 years, compared to non-segmented strategies. Hotels typically use 3.5 segmentation criteria, and CRM systems are instrumental in personalizing guest experiences. For successful segmentation, hotels should enrich guest data, start with basic segments, utilize CRM filters, gain insights, create specific content, and measure impact to refine strategies. Using tools like Bookboost’s CRM can automate personalized guest journeys. Implementing segmentation from pre-booking to post-stay enhances satisfaction, loyalty, and…
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Bookboost secures 3.6M€ million to accelerate growth and expand Hospitality CRM Capabilities
4 March 2025This article was written by HotelSpeak. Click here to read the original article Malmö, Sweden / March 2025 – Bookboost, the industry-leading hospitality CRM platform, has successfully secured €3.6M EUR in its latest funding round led by Vendep Capital. Vendep’s investment accelerates Bookboost’s vision to redefine hospitality engagement. Unlike traditional CRMs, Bookboost’s advanced Customer Data Platform (CDP) and Multi-Channel CRM don’t just store and manage guest data, they activate & monetize it. By leveraging AI-driven automation and hyper-personalized communication at…
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Beyond the Basics: 6 Digital Marketing Trends for Hotels in 2025
23 February 2025📱 In 2025, hotels are shifting from third-party to first-party data, leveraging Customer Data Platforms (CDPs) for better guest profiles and enhanced experience. TikTok evolves as a major platform for hotels to create short-form videos and reach millennials and Gen Z. Micro and nano influencers are now valuable for hotels to engage niche audiences, while User-Generated Content (UGC) increases trust and conversions. Voice search optimization and local experience marketing become crucial to offer authentic experiences and meet guest expectations in…
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Are You Ready for 2025? Insights and Expectations from Hospitality Experts
13 December 2024🏨 Hospitality industry experts predict significant changes by 2025, driven by economic pressures, technological evolution, and guest expectations. Personalization at scale becomes key, leveraging AI and analytics for guest experiences, revenue through upselling, and meeting Gen Z and Millennials’ digital and authentic desires. Integrated cloud-based systems are essential for data value maximization, streamlined operations, and overcoming disconnected technology challenges. Economic adaptability is crucial, with automation aiding labor shortages and operational costs, while cloud systems increase workforce flexibility. Emphasis on experiential…
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5 Touchpoints You Can Automate to Save Time in Your Hotel
28 November 2024📣 Hoteliers can enhance efficiency by automating marketing touchpoints through CRM functionalities like Bookboost’s CRM. Key triggers include reservation confirmations, online check-in reminders, cancellations/no-shows notifications, checkout messages, and post-departure review requests. Benefits include reducing manual tasks and improving guest satisfaction. Automating messages saves time, reduces effort, and consistently meets guest expectations, leading to better reviews and the potential for upselling services.
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IDeaS Unveils the 2025 Predictions Shaping Hospitality
27 November 2024Insights from global industry leaders point to changing guest expectations, expanded revenue streams, and continued cloud acceleration LONDON — 25 November 2024 — IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, has released its annual trends report, 5 Predictions That Will Shape Hospitality in 2025. To help hospitality companies navigate the new year and beyond, IDeaS collected insight from some of the top minds in the industry, including hoteliers, management companies, and technology partners to identify…
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5 Marketing Campaigns to Reengage Your Past Guests
2 November 2024📣 64% of loyalty members are business travelers, generating 30%-60% of hotel revenue. Hotels often overlook reengaging past guests despite its importance for steady bookings and profitability. To rekindle interest, hotels must use creative, personalized campaigns, such as local guest discounts during events, special occasion acknowledgments, invites to other locations for returning visitors, international holiday targeting, and segmentation based on booking history. Effective reengagement is data-driven, utilizing CRM tools to tailor messages and measure campaign success.
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9 Tips to Structure Your Pre-Arrival Communication
8 October 2024📌 More than 85% of customers want proactive communication from businesses. Hotels should send pre-arrival information one week before the guest’s arrival or upselling messages 3-4 days prior. Utilizing a hotel CRM can personalize and automate the process, allowing staff to focus on face-to-face interactions. Pre-arrival communication is crucial for setting expectations, upselling services, easing check-in, and managing OTA guest data. It’s important to choose the right communication channel and not overwhelm guests with messages.
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5 Trends to Be Aware of for Your Hotel’s Strategy
27 August 2024This article was written by Revfine. Click here to read the original article As guest expectations evolve, so too should the strategies hoteliers use to communicate with them. Understanding these changing expectations and valuing what guests want is the foundation of any communication strategy. 5 Crucial Guest Trends to Include in Your Hotel’s Strategy Let’s delve into these expectations, explore how you, as a hotelier, can adopt strategies to meet them and understand the role of communication in achieving this.…
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Digital Transformation Success in Hospitality: Ruby Hotels revolutionizing guest experience with Shiji Enterprise Platform
25 June 2024Lucas Höfer is the Group Director of Systems and Innovation Management at Ruby Hotels, a brand that provides what it calls “lean luxury.” In this case study, we explore what this means, and how they use a next-generation property management system (PMS) provided by Shiji – The Shiji Enterprise Platform – to build what the future of hospitality can look like. A PMS for “Lean Luxury” Ruby Hotels defines its approach to hospitality as “lean luxury” which is all about…
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Enhancing Hotel Operations through Data, Personalization, and Automation
10 April 2024This article was written by Shiji Insights. Click here to read the original article In a recent webinar by Bookboost and its partners, industry experts delved into the transformative power of data, personalisation, and automation in the hospitality sector. The session provided interesting insights into how hotels can leverage technology to improve efficiency, guest satisfaction, and profitability. Here’s our recap of that discussion. As technology becomes essential for a hotel’s daily operations, a recent webinar brought together tech providers, a…
