Follow Revinate without the noise. This hub gathers the latest news and product updates around Revinate’s guest data platform, CRM and direct-booking tools for hotels, curated from trusted sources. Stay on top of a leading name in hotel marketing and guest experience.
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Marriott’s Nine-Year Alibaba Partnership Gives AI Agent Superior Booking Capabilities, Boosting Chinese Market Success
9 October 2026💸 Marriott’s AI agent, developed over nine years with Alibaba, outpaces competitors on Fliggy by offering booking and upselling services, demonstrating a relationship gap. In China, AI-mediated hotel bookings grew 800% in September. A U.S. sample shows TRevPAR fell 8.8% while RevPAR rose 6.3%, indicating overestimated revenue health. Trust remains a non-replicable asset AI can’t replace. Signals show a 194% growth in searches for repurposed hotels, urging a marketing strategy audit by 2027.
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Claremont Resort’s Haunted Tours Generate 200-Person Waitlist, Selling Out in Six Days This October.
9 October 2026Podcast Sales & Marketing Recap 🏨 Claremont Resort & Club’s October ghost tours sold out in six days, with a 200-person waitlist. This historic hotel, built in 1915, capitalizes on its haunted lore, offering themed experiences like ‘Witching Hour’ teas. Mickey Stout, with over 20 years in hospitality, leads marketing efforts that have broadened guest engagement. The hotel has 276 rooms and hosts 70 weekly Group X classes. Karen Stephens, CMO at Revinate, emphasizes data-driven guest personalization to boost bookings.
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Hotelier Podcast Highlights the Importance of Quality Guest Data Over AI Implementation for Direct Booking Success
1 October 2026💻 55 minutes ago, Dylan Cole, Managing Director, EMEA of Revinate, discussed with Charlie Osmond, Co-Founder of Triptease, the impact of AI on hotel bookings. The conversation highlighted the importance of clean and connected guest data for successful AI integration. By 2026, less than 2% of hotel bookings will come directly from AI platforms like ChatGPT. Hotels must focus on maintaining high-quality data to drive effective marketing, enhance guest personalization, and compete with OTAs in an AI-driven landscape.
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Comprehensive 62-Point Checklist Offers Hoteliers Strategies to Boost Direct Bookings and Reduce OTA Commissions by 15-25%
30 September 2026📅 Hotel direct bookings can save hoteliers 15-25% in OTA commissions, improving guest relationships and brand equity. A 62-point checklist emphasizes a mobile-first, fast website; search engine visibility; competitive pricing; data-driven personalization; and loyalty programs. Optimizing mobile booking can reduce abandonment by 40%. Websites must load in under 3 seconds, as 53% of users abandon slower sites. Regularly updating Google Business Profiles and utilizing free Google Travel links can boost visibility. Properties achieving 40%+ direct booking share often see double-digit…
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Sloan Dean’s AI Hospitality Group Secures $30 Million for AI-Native Hotel Management Model Targeting 500 Basis Points GOP Improvement
29 September 2026🏨 Sloan Dean’s AI Hospitality Group, with $30 million funding and 10 companies, aims for a 500-basis-point GOP margin boost using 75+ AI agents. The Boardroom Reboot details AI-native hotel management. Hilton’s 2027 report, surveying 14,000 travelers, reveals a shift toward authentic experiences over perfection. U.S. hotel RevPAR rose 2.0% YoY in August 2026, with San Francisco leading and New Orleans declining. The GCC plans 126,000 new hotel rooms by 2030 amid demand disruptions. FHS World 2026 draws 1,000 delegates.
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U.S. Hotel ADR Reaches All-Time High of $179.30, Driven by Chicago and Washington D.C. Demand
25 September 2026📈 U.S. hotel ADR reached a record high of $179.30 during September 13-19, 2026, marking a RevPAR increase of 10.4% year-on-year. Chicago and Washington D.C. led due to convention and government demand. The 2027 RevPAR growth forecast stands at 2.1%. Japan topped the WEF’s 2026 Travel and Tourism Index. The global spa market hit $157 billion in 2024, with medical spas growing at 15.9% CAGR. KKR sold 16 Four Points by Sheraton hotels across Japan. Leon Young was named Managing…
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Revinate Report Reveals 92% Failure in Capturing Guest Details in Luxury Hotel Calls, Urges AI-Human Balance
25 September 2026📞 Karen Stephens, CMO of Revinate, highlights hotels’ potential revenue from reservations teams through AI and human collaboration. Revinate’s 2026 report shows 92% of calls to luxury hotels failed to capture guest details, with front desks underperforming compared to central reservations offices. AI excels at simple queries, but 95% of AI deployments fail to improve profits due to inadequate handoffs. Only 41.9% of calls are monitored, highlighting the need for better call handling and strategic planning.
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Google’s DMA Changes Lead to 30% Reduction in Free Direct Booking Clicks for European Hotels
17 September 2026📈 Google’s DMA changes have led to up to a 30% drop in free direct booking clicks for European hotels. The Broadmoor generated nearly $1 million in direct revenue over three months through systematic follow-up calls. Banyan Group acquired Newmark Hotels & Reserves, adding 26 properties across seven African countries. The UN Tourism forecast for 2026 international arrivals was cut to 1-2%. Black Friday campaigns drove 60.5% direct revenue growth in 2025, showing the importance of conversion infrastructure.
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Revinate’s Voice Channel Strategy at The Broadmoor Generates Nearly $1 Million in Booking Revenue Over Three Months
17 September 2026📣 Sarah Stephens of The Broadmoor Hotel in Colorado Springs reveals how personalized guest experiences through voice conversations can drive nearly $1 million in direct booking revenue over just three months. With a team of 13-15 agents, her proactive follow-ups and attention to detail enhance both luxury service and revenue. The Broadmoor prides itself as the longest-running Forbes Five-Star hotel, emphasizing memorable guest interactions that begin with a simple reservation call.
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Podcast Reveals 92% of Hotel Calls Miss Capturing Guest Contact Information, Missing Opportunities for Direct Bookings
10 September 2026📱 In a Revinate podcast episode, Brent Sanders and Colton Bean discuss transforming hotel reservation calls into personalized experiences. In 2022, a study of 308 calls found 92% of unbooked calls didn’t collect any contact details. Suncadia Resort, using Revinate, emphasizes asking discovery questions to capture guest data. The approach increases direct bookings and fosters long-term relationships. Training agents to capture details naturally and follow up via CRM is crucial for effective engagement and customer retention.
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Revinate Study Finds 92% of Calls at 135 Luxury Hotels Fail to Capture Guest Contact Information
4 September 2026📱 Revinate’s mystery shopping of 308 calls across 135 luxury hotels revealed that 92% failed to capture guest contact information, impacting direct bookings. The Americas Great Resorts critique highlights luxury marketing’s neglect of demand origin. A new framework for corporate accounts emphasizes returns over room nights. Kempinski’s path to recovery involves brand clarity and strategy. Novotel’s Longevity Week, a global wellness initiative, runs from September 7-13. St. Louis sees $7 billion in development, boosting market strength through 2027.
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Study Reveals 92% of Luxury Hotel Calls Fail to Capture Guest Contact Information, Missing Key Revenue Opportunities
4 September 2026📞 In a study by Revinate Hospitality Research Group, 308 mystery shopper calls to 135 luxury hotels revealed significant revenue leaks. 92% of calls didn’t capture guest contact details, with only 4.7% securing emails and 5.4% phone numbers. Calls often failed to ask discovery questions, especially with front desk agents, who managed this 74% of the time. 62.1% of hotels used automated call systems, leading to after-hours booking issues, as 26.3% of calls ended in voicemail.
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Sky Mitchell Transforms Career Setback Into $600 Million Basecamp Resorts Hospitality Empire with Sustainable Focus
3 September 2026📈 Sky Mitchell, Founder and CEO of Basecamp Resorts, turned a career setback into a $600 million hospitality success. After being fired, Mitchell used $38,000 from a BMW financing deal to buy land in Canmore, starting Basecamp. She raised capital while living in a construction trailer and emphasizes hiring smarter team members. Basecamp’s evolution includes Everwild Nordic spas, with a sustainable focus. Karen Stephens, CMO at Revinate, hosts the podcast “Hotel Moment” featuring this journey.
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Industry Leaders Discuss CRM Solutions to Leverage Fragmented Guest Data for Increased Direct Hotel Bookings and Revenue
2 September 2026📈 Who? Mews CEO Matt Welle, Daan de Bruijn (Bookboost), Bryson Koehler (Revinate), Benjamin Devisme (Quinta). When? Recent episode of Matt Talks Hospitality. What? Discussed the integration of fragmented guest data in hotels. How? By using CRM solutions to consolidate data and create comprehensive guest profiles. Why? To improve guest relationships, automate services, and boost direct bookings. Where? In the hospitality sector, addressing data issues from multiple hotel systems.
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The Malcolm Hotel Invests in 154 Staff Housing Units to Address Labor Shortages and Enhance Guest Experience
19 August 2026🏨 In Canmore, Alberta, Andrew Shepherd, GM of The Malcolm Hotel, highlights the importance of quickly assessing guest needs within 10 seconds to create memorable experiences. The hotel invested in 154 staff housing units to address labor shortages and stabilize their workforce. Emphasizing personalized guest interactions, Shepherd mentions using guest preferences and empowering staff to resolve issues independently. The Malcolm Hotel’s unique Scottish-themed setting, proximity to Banff, and luxurious amenities add to its appeal.
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Karen Stephens Explores Evolving Hotel F&B Concepts with Ami Alexander on Revinate’s Hotel Moment Podcast
12 August 2026🏨 In a recent Hotel Moment podcast, Karen Stephens of Revinate and Ami Alexander of Barrel Aged Management explored the transformation of hotel food and beverage (F&B). They discussed the evolving guest expectations for authentic, locally-inspired dining experiences. Alexander emphasized the significance of brand storytelling in creating memorable hospitality concepts. The conversation highlighted the strategic role of F&B in hotel operations, offering insights into how innovative design and thoughtful concepts can drive guest loyalty and enhance overall guest experiences.
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Capture and convert FIFA World Cup demand and win more direct revenue
29 April 2026This post was originally published on this site.Hosted by ’s Karen Stephens, Hotel Moment is a podcast series focused on the strategies, technologies, and trends shaping modern hospitality. In this episode, Hotel Mogel’s Adam Mogelonsky joins the conversation to discuss how hotels can capture and convert FIFA World Cup demand into long-term direct revenue through smarter pricing, data strategy, guest engagement, and direct booking optimization. Click here to listen to the full episode. The post Capture and convert FIFA World Cup demand…
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Hotel Competitor Analysis: Key Strategies for Pricing, Marketing, and Improving Guest Experiences
20 April 2026🏨 Hotel competitor analysis is key for strategic decisions in pricing, marketing, and services by evaluating rivals’ market positions. Essential metrics include ADR, RevPAR, and review scores. Effective analysis involves pricing strategies, guest experience, digital presence, and reputation monitoring. Tools like RateGain and STR aid in tracking competition. AI enhances competitor monitoring, with case studies showing up to 15% revenue increases. Common pitfalls include blindly copying competitors and ignoring indirect rivals like Airbnb.
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Fragmented Guest Data Limits Hotels’ Revenue Growth by Hindering Personalization and Effective Demand Conversion
27 March 2026📈 Mar 27, 2026, hotel marketing faces challenges not due to lack of tools, but because of fragmented guest data systems. Disconnected data impedes personalization and revenue growth by not forming a complete guest profile. Hotels underutilize existing data, leading to ineffective generic campaigns. Segmentation based on behavior can enhance conversion rates. Investing in AI without unified data is ineffective. Core channels like email and search remain crucial, and guest data influences hotels’ visibility in AI-driven searches.
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The 2026 Revinate Hospitality Benchmark report is live — with channel-level insights
12 March 2026The report analyzed 2.8 billion emails and 4.3 million calls globally, revealing newsletters achieve 33.6% open rates and cart abandonment campaigns convert at 5-6%.
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Storey Hotel Management Boosts Direct Bookings by 50% Using Email Microsegmentation and Timely Campaigns
3 March 2026📧 Jonathan Holcomb, VP at Storey Hotel Management Group, shared strategies to combat email fatigue affecting hotel marketing. In the Bay Area, Chicago, Anguilla, and Fiji, his team uses email microsegmentation, leveraging a CRM to create over 50 targeted marketing journeys. This approach personalizes emails based on guest data, improving open rates and conversions. Timing is crucial; effective campaigns involve sending emails at strategic intervals, considering guest context to maximize engagement and reduce cart abandonment.
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Recast: How technology is transforming hotel data security | with Matthijs Welle
19 February 2026Guest data is your hotel’s most valuable asset — and today’s attackers know it. That’s why this week on Hotel Moment, we revisit a conversation with Bryson Koehler, CEO of Revinate, and Matthijs Welle, CEO of Mews, to explain why data security is even more relevant in 2026.
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7 Proven Strategies to Boost Direct Bookings and Outpace OTAs in 2026
17 February 2026📅 In 2026, over two-thirds of travelers still use OTAs like Booking.com, but there’s a shift as one-third are open to AI travel assistants for bookings. Hotels need to leverage strategies to win direct bookings, focusing on personal connections and perks. Tactics include collecting data from OTA guests, engaging pre-check-in, using AI for visibility, offering unique perks, integrating AI agents for bookings, and leveraging guest reviews. Direct strategies must prioritize relationships, personalization, and value.
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The Customer is Always Right
9 February 2026🛠 In London, 1909, Harry Gordon Selfridge opened his innovative department store, introducing the “customer is always right” philosophy. This reshaped retail and hospitality, but caused employee burnout and financial abuse. By the 1980s, Ritz-Carlton adopted a similar model, risking operational collapse. Today, 42% of hotel managers comp stays to avoid bad reviews, costing up to $500,000 annually. Progressive hotels are now balancing guest experience with staff dignity, using tech to prevent manipulation.
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Recast: Why regenerative tourism is the future of hospitality
29 January 2026🏨 Karen Stephens and Aradhana Khowala discuss the future of tourism on the Hotel Moment Podcast. Aradhana, with two decades of experience across 85 countries, emphasizes the shift from sustainability to regenerative tourism, advocating for industries to give back more than they take. She critiques current travel AI as “lipstick on legacy” and highlights the need for systemic change in tourism. Amid global instability, tourism faces challenges, with lost revenues and reduced bookings impacting local economies.
