Follow Revinate without the noise. This hub gathers the latest news and product updates around Revinate’s guest data platform, CRM and direct-booking tools for hotels, curated from trusted sources. Stay on top of a leading name in hotel marketing and guest experience.
-
Revinate’s Karen Stephens revisits guest experience and loyalty insights from more than 200 Hotel Moment episodes
·
Source:
2 November 2026🏨 Revinate CMO Karen Stephens revisits more than 201 Hotel Moment podcast episodes, which have reached over 1 million people. Broadcasting from San Francisco, with co-host Dylan Cole in Amsterdam, she highlights hospitality leaders’ insights on guest loyalty: service involves every employee, human connection distinguishes hotels from rentals, and cutting amenities can undermine long-term value. Personalized experiences, responsible guest-data use and integrated technology help teams recognize returning guests and build lasting relationships.
-
Outdated AI Data Can Exclude Hotels From Booking Shortlists; Demolished Miami Hotel Remained Recommended 108 Days After Implosion
·
Source:
28 October 2026🏨 ALTEK AI’s analysis of 2 million emails across 48 hotels found only 2% of unanswered offers received follow-ups, leaving an estimated €3.7 million unconverted; complete replies and follow-ups achieved conversion rates up to 58%. BWH Hotels is consolidating 4,000-plus properties and 18 brands under WorldHotels, with 70 million loyalty members. Apaleo reported 70% growth in MCP Server usage from July–September 2026. Outdated AI data also kept recommending a demolished Miami hotel 108 days after implosion.
-
Infographic Highlights 100 Travel Unicorns and Billion-Dollar Companies Redefining the Global Travel Tech Ecosystem
·
Source:
26 October 2026🌎 100 travel unicorns and billion-dollar companies define the travel tech ecosystem, spanning 10 categories like OTAs, distribution, hospitality, and fintech. Key players include Booking.com, Expedia, Amadeus, Sabre, Uber, Stripe, and OpenAI. Founders should focus on scalable business models and tech architecture for competitive advantage. Opportunities lie in AI-powered platforms, travel APIs, and fintech solutions. The right integration of suppliers and systems can enhance profitability and customer experience.
-
Miraggio Thermal Spa Resort proves €515K+ in email marketing ROI in first four months
·
Source:
23 October 2026“Revinate Core and Marketing was exactly what we needed. We saw results immediately – even though we were a new Revinate customer. We got more out of our guest data from day one and can deliver the exact experience we want for our guests.” Stefanos Iliadis Sales & Marketing Director, Miraggio Thermal Spa Resort About Miraggio Thermal Spa Resort Located in Chalkidiki, Greece, Miraggio Thermal Spa Resort is a five-star beachfront getaway with a thermal spa, private marina, fine dining,…
-
Hotel CRM systems centralize guest data as OTAs account for 63.4% of independent hotel bookings
·
Source:
20 October 2026🏨 Cloudbeds’ report, based on 90 million bookings, finds online travel agencies generate 63.4% of independent hotel bookings, up 2 percentage points annually. Cancellation rates reach 21.8%, versus 10.6% for direct bookings. New guests can cost up to 20 times more to acquire than returning guests. Hotel CRMs unify guest data and automate personalized marketing to encourage direct bookings. Hotel 1550 SFO increased its direct-booking share from 8–10% to 18% after adopting Cloudbeds’ unified platform.
-
Lodging Conference 2026 Highlights Industry’s Optimism Amid Shifting Growth Rules and AI Distribution Concerns
·
Source:
15 October 2026📈 Martin Soler highlights a crisis in hotel marketing attribution influenced by AI, zero-click searches, and eroded third-party cookie tracking, obstructing tracking from discovery to booking. Wayne West III reports optimism at the 2026 Lodging Conference but notes shifting development preferences and AI distribution concerns. Duetto implements a 930-property RMS rollout with B&B Hotels, marking major revenue management expansion. Revinate introduces a comprehensive data platform for 1.25 billion guest profiles, while property developments span locations like Saudi Arabia and Silicon…
-
Revinate Launches Hospitality’s First Data Activation Platform with New AI-Driven Products for Hotels, Reports 60% ROI
·
Source:
14 October 2026💻 October 14, 2026, San Francisco: Revinate launched Revinate Pathways, Revinate Vault, and an updated Revinate Chat, marking the first data activation platform for hospitality. AI adoption is prominent, with 91% of hotels using it, but only 13% reporting ROI. Conversely, 60% of Revinate users see a 20X ROI. Revinate manages 1.25 billion guest profiles across 12,500+ hotels, generating over $24 billion in revenue. The platform automates guest interactions and personalizes marketing to enhance hotel operations.
-
Revinate Launches Pathways and Revinate Chat to Enhance Hospitality Data Activation and Guest Engagement
·
Source:
14 October 2026💻 Karen Stephens, CMO at Revinate, and Dylan Cole, Managing Director EMEA at Revinate, discussed the hotel industry’s shift from CRM/CDP to data activation on the Hotel Moment Podcast. They emphasized leveraging guest data from various sources (PMS, spa, dining) for personalized marketing, leading to more direct bookings and fewer OTA commissions. Revinate launched “Pathways,” a marketing automation platform, and “Revinate Chat” for enhanced guest communication. This evolution aims to maximize guest data utility while reducing marketing complexity.
-
Marriott’s Nine-Year Alibaba Partnership Gives AI Agent Superior Booking Capabilities, Boosting Chinese Market Success
·
Source:
9 October 2026💸 Marriott’s AI agent, developed over nine years with Alibaba, outpaces competitors on Fliggy by offering booking and upselling services, demonstrating a relationship gap. In China, AI-mediated hotel bookings grew 800% in September. A U.S. sample shows TRevPAR fell 8.8% while RevPAR rose 6.3%, indicating overestimated revenue health. Trust remains a non-replicable asset AI can’t replace. Signals show a 194% growth in searches for repurposed hotels, urging a marketing strategy audit by 2027.
-
Claremont Resort’s Haunted Tours Generate 200-Person Waitlist, Selling Out in Six Days This October.
·
Source:
9 October 2026Podcast Sales & Marketing Recap 🏨 Claremont Resort & Club’s October ghost tours sold out in six days, with a 200-person waitlist. This historic hotel, built in 1915, capitalizes on its haunted lore, offering themed experiences like ‘Witching Hour’ teas. Mickey Stout, with over 20 years in hospitality, leads marketing efforts that have broadened guest engagement. The hotel has 276 rooms and hosts 70 weekly Group X classes. Karen Stephens, CMO at Revinate, emphasizes data-driven guest personalization to boost bookings.
-
Hotelier Podcast Highlights the Importance of Quality Guest Data Over AI Implementation for Direct Booking Success
·
Source:
1 October 2026💻 55 minutes ago, Dylan Cole, Managing Director, EMEA of Revinate, discussed with Charlie Osmond, Co-Founder of Triptease, the impact of AI on hotel bookings. The conversation highlighted the importance of clean and connected guest data for successful AI integration. By 2026, less than 2% of hotel bookings will come directly from AI platforms like ChatGPT. Hotels must focus on maintaining high-quality data to drive effective marketing, enhance guest personalization, and compete with OTAs in an AI-driven landscape.
-
Comprehensive 62-Point Checklist Offers Hoteliers Strategies to Boost Direct Bookings and Reduce OTA Commissions by 15-25%
·
Source:
30 September 2026📅 Hotel direct bookings can save hoteliers 15-25% in OTA commissions, improving guest relationships and brand equity. A 62-point checklist emphasizes a mobile-first, fast website; search engine visibility; competitive pricing; data-driven personalization; and loyalty programs. Optimizing mobile booking can reduce abandonment by 40%. Websites must load in under 3 seconds, as 53% of users abandon slower sites. Regularly updating Google Business Profiles and utilizing free Google Travel links can boost visibility. Properties achieving 40%+ direct booking share often see double-digit…
-
Sloan Dean’s AI Hospitality Group Secures $30 Million for AI-Native Hotel Management Model Targeting 500 Basis Points GOP Improvement
·
Source:
29 September 2026🏨 Sloan Dean’s AI Hospitality Group, with $30 million funding and 10 companies, aims for a 500-basis-point GOP margin boost using 75+ AI agents. The Boardroom Reboot details AI-native hotel management. Hilton’s 2027 report, surveying 14,000 travelers, reveals a shift toward authentic experiences over perfection. U.S. hotel RevPAR rose 2.0% YoY in August 2026, with San Francisco leading and New Orleans declining. The GCC plans 126,000 new hotel rooms by 2030 amid demand disruptions. FHS World 2026 draws 1,000 delegates.
-
U.S. Hotel ADR Reaches All-Time High of $179.30, Driven by Chicago and Washington D.C. Demand
·
Source:
25 September 2026📈 U.S. hotel ADR reached a record high of $179.30 during September 13-19, 2026, marking a RevPAR increase of 10.4% year-on-year. Chicago and Washington D.C. led due to convention and government demand. The 2027 RevPAR growth forecast stands at 2.1%. Japan topped the WEF’s 2026 Travel and Tourism Index. The global spa market hit $157 billion in 2024, with medical spas growing at 15.9% CAGR. KKR sold 16 Four Points by Sheraton hotels across Japan. Leon Young was named Managing…
-
Revinate Report Reveals 92% Failure in Capturing Guest Details in Luxury Hotel Calls, Urges AI-Human Balance
·
Source:
25 September 2026📞 Karen Stephens, CMO of Revinate, highlights hotels’ potential revenue from reservations teams through AI and human collaboration. Revinate’s 2026 report shows 92% of calls to luxury hotels failed to capture guest details, with front desks underperforming compared to central reservations offices. AI excels at simple queries, but 95% of AI deployments fail to improve profits due to inadequate handoffs. Only 41.9% of calls are monitored, highlighting the need for better call handling and strategic planning.
-
Google’s DMA Changes Lead to 30% Reduction in Free Direct Booking Clicks for European Hotels
·
Source:
17 September 2026📈 Google’s DMA changes have led to up to a 30% drop in free direct booking clicks for European hotels. The Broadmoor generated nearly $1 million in direct revenue over three months through systematic follow-up calls. Banyan Group acquired Newmark Hotels & Reserves, adding 26 properties across seven African countries. The UN Tourism forecast for 2026 international arrivals was cut to 1-2%. Black Friday campaigns drove 60.5% direct revenue growth in 2025, showing the importance of conversion infrastructure.
-
Revinate’s Voice Channel Strategy at The Broadmoor Generates Nearly $1 Million in Booking Revenue Over Three Months
·
Source:
17 September 2026📣 Sarah Stephens of The Broadmoor Hotel in Colorado Springs reveals how personalized guest experiences through voice conversations can drive nearly $1 million in direct booking revenue over just three months. With a team of 13-15 agents, her proactive follow-ups and attention to detail enhance both luxury service and revenue. The Broadmoor prides itself as the longest-running Forbes Five-Star hotel, emphasizing memorable guest interactions that begin with a simple reservation call.
-
Podcast Reveals 92% of Hotel Calls Miss Capturing Guest Contact Information, Missing Opportunities for Direct Bookings
·
Source:
10 September 2026📱 In a Revinate podcast episode, Brent Sanders and Colton Bean discuss transforming hotel reservation calls into personalized experiences. In 2022, a study of 308 calls found 92% of unbooked calls didn’t collect any contact details. Suncadia Resort, using Revinate, emphasizes asking discovery questions to capture guest data. The approach increases direct bookings and fosters long-term relationships. Training agents to capture details naturally and follow up via CRM is crucial for effective engagement and customer retention.
-
Revinate Study Finds 92% of Calls at 135 Luxury Hotels Fail to Capture Guest Contact Information
·
Source:
4 September 2026📱 Revinate’s mystery shopping of 308 calls across 135 luxury hotels revealed that 92% failed to capture guest contact information, impacting direct bookings. The Americas Great Resorts critique highlights luxury marketing’s neglect of demand origin. A new framework for corporate accounts emphasizes returns over room nights. Kempinski’s path to recovery involves brand clarity and strategy. Novotel’s Longevity Week, a global wellness initiative, runs from September 7-13. St. Louis sees $7 billion in development, boosting market strength through 2027.
-
Study Reveals 92% of Luxury Hotel Calls Fail to Capture Guest Contact Information, Missing Key Revenue Opportunities
·
Source:
4 September 2026📞 In a study by Revinate Hospitality Research Group, 308 mystery shopper calls to 135 luxury hotels revealed significant revenue leaks. 92% of calls didn’t capture guest contact details, with only 4.7% securing emails and 5.4% phone numbers. Calls often failed to ask discovery questions, especially with front desk agents, who managed this 74% of the time. 62.1% of hotels used automated call systems, leading to after-hours booking issues, as 26.3% of calls ended in voicemail.
-
Capture and convert FIFA World Cup demand and win more direct revenue
·
Source:
29 April 2026This post was originally published on this site.Hosted by ’s Karen Stephens, Hotel Moment is a podcast series focused on the strategies, technologies, and trends shaping modern hospitality. In this episode, Hotel Mogel’s Adam Mogelonsky joins the conversation to discuss how hotels can capture and convert FIFA World Cup demand into long-term direct revenue through smarter pricing, data strategy, guest engagement, and direct booking optimization. Click here to listen to the full episode. The post Capture and convert FIFA World Cup demand…
-
Hotel Competitor Analysis: Key Strategies for Pricing, Marketing, and Improving Guest Experiences
·
Source:
20 April 2026🏨 Hotel competitor analysis is key for strategic decisions in pricing, marketing, and services by evaluating rivals’ market positions. Essential metrics include ADR, RevPAR, and review scores. Effective analysis involves pricing strategies, guest experience, digital presence, and reputation monitoring. Tools like RateGain and STR aid in tracking competition. AI enhances competitor monitoring, with case studies showing up to 15% revenue increases. Common pitfalls include blindly copying competitors and ignoring indirect rivals like Airbnb.
-
Fragmented Guest Data Limits Hotels’ Revenue Growth by Hindering Personalization and Effective Demand Conversion
·
Source:
27 March 2026📈 Mar 27, 2026, hotel marketing faces challenges not due to lack of tools, but because of fragmented guest data systems. Disconnected data impedes personalization and revenue growth by not forming a complete guest profile. Hotels underutilize existing data, leading to ineffective generic campaigns. Segmentation based on behavior can enhance conversion rates. Investing in AI without unified data is ineffective. Core channels like email and search remain crucial, and guest data influences hotels’ visibility in AI-driven searches.
-
The 2026 Revinate Hospitality Benchmark report is live — with channel-level insights
·
Source:
12 March 2026The report analyzed 2.8 billion emails and 4.3 million calls globally, revealing newsletters achieve 33.6% open rates and cart abandonment campaigns convert at 5-6%.
-
Storey Hotel Management Boosts Direct Bookings by 50% Using Email Microsegmentation and Timely Campaigns
·
Source:
3 March 2026📧 Jonathan Holcomb, VP at Storey Hotel Management Group, shared strategies to combat email fatigue affecting hotel marketing. In the Bay Area, Chicago, Anguilla, and Fiji, his team uses email microsegmentation, leveraging a CRM to create over 50 targeted marketing journeys. This approach personalizes emails based on guest data, improving open rates and conversions. Timing is crucial; effective campaigns involve sending emails at strategic intervals, considering guest context to maximize engagement and reduce cart abandonment.
