Melbourne 29 July, 2025 – RMS, a global leader in hospitality technology for hotels, motels, serviced apartments, outdoor lodging, and short-term rentals, has unveiled a bold new brand identity.
From its beginnings in the Australian holiday park industry 40 years ago to supporting more than 7,000 hotels, motels, serviced apartments, and campgrounds in 70 countries, RMS has long been a trusted platform across the global hospitality landscape.
The new brand reflects a sharpened focus on what has always mattered in modern hospitality – the connections that define great service and drive sustainable business growth. With this rebrand, RMS is continuing to define what exceptional hospitality technology looks like today.
Adam Seskis, CEO at RMS, said: “We’ve always believed hospitality is built on experiences. This rebrand reflects our commitment to continuing to help lodging providers create those moments that matter, powered by intuitive technology, engaged teams, and seamless operations. We’re more than a software company. We’re the platform that helps staff work smarter, guests feel more welcome, and businesses grow faster.”
From frictionless check-ins and timely upsells to cleaner schedules that run like clockwork, these everyday interactions are essential to great hospitality, and they’re exactly what RMS is built to support. The backbone connecting people and places, technology and properties, insights and action, RMS ensures it runs efficiently and effortlessly behind the scenes.
“At its core, the new RMS brand is about connection and touchpoints. Hospitality thrives on the points where technology meets service, staff meet guests, operations meet outcomes, and work meets life,” Seskis added.
The new identity brings this to life visually with a clean, modern design that mirrors the simplicity and clarity of the platform. Strategically, it reinforces RMS’s ongoing commitment to helping operators move from manual to modern, from siloed systems to integrated workflows, and from guesswork to informed decisions.
For customers, the rebrand signals both continuity and momentum. RMS’s core values of collaboration, innovation, and customer success, remain central to its offering to operators across hotels, motels, serviced apartments, short-term rentals and outdoor lodging.
ENDS
Media enquiries:
Victoria Ward
Abode Worldwide
+44 7875 155020
Aaron Finn
Abode Worldwide
+44 7393 225984
About RMS
RMS is a leading hospitality platform trusted by over 7,000 businesses across 70 countries and all hospitality verticals. Designed to streamline operations, elevate the guest experience, and foster sustainable business growth, RMS connects people, technology, and places. With a comprehensive suite of tools and real-time insights, RMS empowers operators of hotels, serviced apartments, short-term rentals and campgrounds to thrive in an ever-evolving and competitive industry. Discover more at www.rmscloud.com.
