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Accor Expands West Africa Footprint with landmark signing of Mövenpick and Mövenpick Living Abuja

  • 10minhotel
  • 26 November 2025
  • 4 minute read
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LANDMARK AGREEMENT WITH JOHN WILLIAMS HOTELS & RESORTS AND
BOULEVARD HOTEL GROUP INTRODUCE MÖVENPICK’S GENEROUS HOSPITALITY
AND EXTENDED-STAY OFFERING TO THE NIGERIAN CAPITAL IN Q1 2026

ABUJA, NIGERIA, Monday, 20 October 2025: Accor, a world-leading hospitality group, has announced strategic agreement with John Williams Hotels & Resorts and Boulevard Hotel Group to launch Mövenpick and Mövenpick Living in Abuja, Nigeria.

Set to open in Q1 2026, the development will rise in Abuja’s Central Business District, offering a warm and welcoming destination that blends contemporary design, generous hospitality, and joyful moments of reconnection. Mövenpick & Mövenpick Living Abuja will feature 138 hotel rooms and 36 serviced apartments, designed to accommodate both short-term stays and the growing demand from multinationals and expatriates seeking high-quality long-term accommodation.

Rooted in Mövenpick’s Swiss heritage and vibrant spirit, the property will offer four dining venues, a 665-square metre grand ballroom, flexible meeting and conference spaces, a spa, fitness centre, and an outdoor pool combining business functionality with leisure appeal.

Strategically located on Constitution Avenue, the hotel will offer direct access to the Three Arms Zone and is just 30 minutes from Nnamdi Azikiwe International Airport, positioning it as a key hub for business travel, MICE events, and diplomatic engagements in West Africa.

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“We are proud to continue expanding our presence in West Africa, a market full of potential,” said Maya Ziade, Chief Development Officer, Premium, Midscale & Economy Division for Middle East, Africa & Türkiye at Accor. “This signing reinforces our commitment to Nigeria and the broader African market and brings the Mövenpick Living concept to the country for the very first time offering a new level of flexibility and comfort to long-stay guests.”

“This partnership brings our vision to life” said Chief William Agbo, CEO/Founder John Williams Hotels & Resorts. “Introducing internationally recognized hospitality standards into the heart of Nigeria’s capital while fostering opportunities for local talent.”

“Boulevard Hotel Group is proud to bring operational excellence as we manage this flagship development, setting new standards both in Abuja and across emerging markets throughout West Africa,” added Ekene Nnabuihe, Group CEO Boulevard Hotel Group.

As demand for high-quality hospitality offerings in Abuja continues to rise, the city presents strong opportunities particularly in the premium and extended-stay segments. This strategic partnership brings together Accor’s global brand leadership, John Williams Hotels & Resorts’s local development expertise, and Boulevard Hotel Group’s operational excellence to deliver a vibrant hotel and serviced residence that welcomes connection, celebration, and comfort.

The project aligns with the three partners’ commitment to responsible tourism development, focusing on local employment across skill levels and inclusive supply chain integration to support Nigeria’s growing hospitality ecosystem.

Accor currently operates four properties in Nigeria under the ibis, Novotel, and Mövenpick brands. This new signing reinforces the Group’s strategic growth ambitions in the country and adds to its diverse and growing presence across Africa where Accor today operates more than 167 properties (+32K keys) and continues to lead development across key gateway cities and emerging destinations.

Mövenpick Hotels & Resorts is present in more than 40 countries with over 130 hotels in its portfolio and an additional 90+ addresses in the pipeline.

###

ABOUT ACCOR

Accor is a world-leading hospitality group offering stays and experiences across more than 110 countries with over 5,700 hotels and resorts, 10,000 bars & restaurants, wellness facilities and flexible workspaces. The Group has one of the industry’s most diverse hospitality ecosystems, encompassing around 45 hotel brands from luxury to economy, as well as lifestyle with Ennismore. ALL, the booking platform and loyalty program embodies the Accor promise during and beyond the hotel stay and gives its members access to unique experiences. Accor is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity, and inclusivity. Accor’s mission is reflected in the Group’s purpose: Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. Founded in 1967, Accor SA is headquartered in France. Included in the CAC 40 index, the Group is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States. For more information, please visit group.accor.com or follow us on X, Facebook, LinkedIn, Instagram and TikTok.

About John Williams Hotels and Resort

John Williams Hotels and Resort is a hospitality development and investment company dedicated to delivering world-class hospitality projects across Nigeria and beyond. With a focus on quality, sustainability, and innovation, the company is committed to creating landmark hotel developments that meet international standards. Its portfolio includes the upcoming 164-room Movenpick Hotel in Abuja’s Central Area, being developed in partnership with Boulevard Hotel Group, and a 230-bedroom hotel currently under development in Gudu, Abuja. www.Johnwilliamshotels.com

About Boulevard Hotel Group

Boulevard Hotel Group is a dynamic pan-African hotel management a company focused on
developing and operating upscale hotels across key cities in Africa. With close to 1,000 rooms
under management and more than 2,000 rooms under development, the group is rapidly
becoming one of Africa’s fastest-growing hospitality brands. Boulevard offers flexible
management, franchising, and development solutions that combine global standards with
local relevance. Its flagship brand, Boulevard Hotels and Resort, is known for its timeless
elegance, contemporary African design, and exceptional guest experiences.
www.boulevardhotelgroup.com

Media Relations Contact:

Accor

Cybelle Daou Khadij
Director PR & Communications
Middle East, Africa and Türkiye
Cybelle.daou@accor.com

Simge Güzel Öğüt
Director of Loyalty, Marketing & Communications
Accor Türkiye, and Sub-Saharan Africa
simge.guzel@accor.com

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