Hotel CRM and guest data, all in one feed. This hub brings together the latest news and technology around customer relationship management for hotels, curated by 10 Minutes News. Follow how hotels turn guest data into loyalty.
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Alliants Enhances Guest Experience by Streamlining Pre-Arrival Services and Digital Key Solutions Across Hotels
1 July 2026📱 In Resorts World, Vegas, Alliants employs a digital key system, eliminating front desk stops by enabling online check-ins. Andrew Pirret from Alliants notes 40% of luxury hotel guests book restaurants via on-property teams. He emphasizes seamless guest recognition using PMS, CRM systems, enhancing brand loyalty. The 17-year-old company, built by ex-hoteliers, integrates AI for guest services, facilitating personalized communication and streamlined operations across platforms like WeChat and KakaoTalk.
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Phocuswright Survey: Bed Bug Safety Becomes Top Hotel Booking Concern, Surpassing Cleanliness, Value, and Location Preferences
30 June 2026📊 Phocuswright’s survey of 1,082 travelers across the US, UK, and France reveals bed bug safety surpasses cleanliness, value, and location as the top hotel booking concern. About 84% of respondents prefer certified four-star hotels over uncertified five-star ones. Google is unlikely to build AI-native hotel distribution due to potential revenue loss, leaving market gaps for others. Accor and H World Group’s loyalty cross-access will reach 430 million members by 2026. IHG plans to expand in Saudi Arabia by 2028.
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Fragmented Data Systems Undermine AI’s Potential in Hotel Industry, Demand Focus on Trusted Data Infrastructure
30 June 2026💻 Hotel tech revolves around Property Management Systems (PMS), designed for asset management rather than guest-centric data. Fragmented systems lead to inconsistent guest identification across platforms like CRM and POS. Investing in AI without fixing data issues results in revenue leakage, inefficient marketing, and weakened loyalty programs. Success lies in trusted data infrastructure, with a focus on data ownership and governance. Hotels must prioritize foundational data integrity over flashy AI tools for genuine operational efficiency.
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Alliants Launches New Living Platform for Branded Residences, Supporting Over 5,500 Units Across 80 Destinations
29 June 2026Blog Post Excerpt 🏡 London, UK – June 28, 2026. Alliants launches its New Living platform, targeting branded residences. With 16 years of expertise across 100,000+ hotel rooms and 43 million high-net-worth individuals, the platform integrates hospitality with residential living. New Living supports 5,500 residences in 80 locations, promising a 150% growth in developments over the past decade. It aims to double growth in 5-7 years, leveraging tech to boost NOI, ROI, and resident satisfaction.
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Why “Travel-Ready” Guests Are Becoming a New Hospitality KPI
28 June 2026This article was written by Revfine. Click here to read the original article For years, hotels have measured the guest journey from booking confirmation to post-stay review. Yet a growing
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Hospitality Revenue Leaders Shift Focus to Total Revenue and Profit Metrics Beyond RevPAR for Enhanced Profitability
24 June 2026💸 Revenue management faces a measurement issue. RevPAR is outdated, as rising booking, labor, and OTA costs cut into profits. Revenue leaders now focus on total revenue and profit per guest, requiring a new commercial team approach. Alise Deeb from Dragonfly Strategists, Marlene Cazares from Duetto, and Mylene Young discussed this in a webinar. Personalization at scale is a goal, with casino operators leading in CRM and loyalty. True individual-level pricing remains aspirational.
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Hotel Marketing Evolves with Technology, Personalization, and Social Media for Sustainable Business Growth in 2023
23 June 2026🏨 Leveraging digital platforms like Tripadvisor, hotels can enhance visibility and trust through user-generated reviews. Personalized digital strategies, driven by big data and analytics, allow for targeted marketing. Mobile technology and augmented reality tours enhance guest interaction. Cultivating loyalty programs and local partnerships boosts growth and customer retention. Social media platforms, such as Instagram, are crucial for engagement, showcasing unique offerings, and fostering community. Personalization, driven by AI, ensures tailored guest experiences, enhancing satisfaction and loyalty.
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High Employee Turnover Threatens Hotel Service Despite AI Advancements in Pricing and Operations Optimization
17 June 2026🏨 Frontline employee turnover in the hospitality industry has been consistently high at 70-80% annually. This affects guest experience more than technology improvements like AI, which can’t alter this structural reality. AI aids in pricing optimization, system coordination, and reducing dependence on OTAs, but a dual approach is essential. The Home Model Culture helps retain staff without offering the highest wages, emphasizing a balance between tech and human-centered strategies to avoid temporary fixes.
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AI-driven Conversational Tools and Model Context Protocol to Transform Hotel Discovery and Booking by 2026
16 June 2026💻 AI is revolutionizing hotel searches, moving from keyword searches to tailored AI assistant queries. Large Language Models like ChatGPT influence hotel recommendations, highlighting the need for Model Context Protocol (MCP) to connect AI with hotel systems. This shift impacts direct bookings, blending brand.com with AI-driven channels. Hotels must ensure AI-ready content, structured data, and collaboration with tech partners to thrive in this evolving landscape. AI visibility is crucial for hotels to maintain influence in the booking process.
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Expedia’s Chatbot Failure Highlights Importance of Grounded Data in AI for Hotel Trust and Reliability
16 June 2026📱 Jun 16, 2026, Skift’s Data + AI Summit: Expedia’s Shilpa Ranganathan discussed the failure of their 2024 chatbot, Romie, due to ungrounded responses not linked to real inventory. Trust was lost quickly, requiring a year to repair by improving data infrastructure rather than AI models. Creating reliable AI chatbots is costly, involving coherent data integration from PMS, CRM, and booking engines. The organizational structure, rather than technology, is key to success.
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dailypoint Launches Model Context Protocol Support and Zapier Integration for Enhanced Hotel Data Connectivity
15 June 2026Blog Post Excerpt 📑 At HITEC 2026, from June 15-18 in San Antonio, dailypoint will demonstrate new capabilities in hospitality data management. The company integrates the Model Context Protocol (MCP) and Zapier, connecting over 9,200 apps for hotel automation. This enhances data accessibility and operational efficiency using AI like ChatGPT. Dr. Michael Toedt, CEO, highlights reduced data fragmentation, while Alexander Knoedel, Manager, emphasizes improved data quality and decision-making.
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Speed of Response Crucial in Hospitality as First Three Replies Capture 90% of Business Opportunities
15 June 2026🐱 Hotels need to respond to inquiries swiftly, as the first three responses capture 90% of business. Responding within 5 minutes maintains 100% customer attention; by 10 minutes, attention drops to 50%, and by 20 minutes, it falls to 25%. This urgency mirrors a “half-life” decay in lead quality. Key improvements include omnichannel inboxes, AI-generated first responses, and unified guest profiles, emphasizing the necessity of incremental enhancements over major overhauls.
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Access Hospitality launches Access Evo, an AI intelligence layer for hotels
15 June 2026Booth 2821, HITEC, Texas – June 15, 2026 – Access Hospitality has launched Access Evo, a new AI-powered intelligence layer that connects CRS, CRM, RMS and Booking Engine data into a single operating
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Hilton’s Direct Booking Campaign Marks 10 Years, Yet Online Travel Agency Market Share Remains Unchanged
12 June 2026📅 Hilton launched its “Stop Clicking Around” campaign 10 years ago to encourage direct bookings, but OTA market share remains unchanged. The Skift Travel Podcast explores the role of loyalty programs and insights from the Data + AI Summit, emphasizing operational readiness and ROI in AI adoption. Air Canada and others are enhancing AI visibility for customer interactions. The discussion highlights challenges in AI implementation, including operational hurdles, organizational change, and cost management. The travel industry continues to navigate the…
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Debate on Open vs. Closed Hospitality Tech Ecosystems Shifts as Unified Platforms Solve Fragmentation Issues
11 June 2026💰 Recently, the hospitality industry has debated open vs. closed ecosystems. The inefficiency of fragmented systems, including Rate Management Systems (RMS), Property Management Systems (PMS), and distribution partners, leads to operational headaches and costs. The industry faces a 67% labor shortage and 41% annual churn. Cloudbeds emphasizes unified data architecture for seamless operations. Unified AI platforms offer better analytics and operational efficiency compared to fragmented systems. The shift towards agentic AI marks a significant future change.
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83% of Hoteliers Report Technology Stress Due to Poor Connectivity and Data, Says RMS and RoomPriceGenie Survey
10 June 2026💻 A survey by RMS and RoomPriceGenie shows 83% of hoteliers experience tech stress from poor system integration. 89% rate their data quality poorly, impacting revenue, decisions, and guest service. 42% of operators spend 1–3 hours weekly on tech issues. Skills gaps further hinder teams, with 32% lacking technical knowledge. Effective integrations, improved data management, and technical training can alleviate stress, enhance operations, and boost revenue. 41% of independent hotels and 78% of chains already use AI.
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AI Agents for Hotel Front Desks and What to Automate First
10 June 2026This article was written by Revfine. Click here to read the original article AI agents for hotel front desks are software systems that understand a guest’s request in plain language
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Mews Founder Richard Valtr Highlights Fragmented Hotel Data as Barrier to AI Revenue Growth at Skift Summit
10 June 2026📈 At the Skift Data and AI Summit, Mews founder Richard Valtr highlighted the fragmentation in hotel data as a barrier to AI’s potential to boost revenue. Apple’s revamped Siri promises improved guest interaction in travel, while Alaska Airlines focuses on Starlink wifi for loyalty, and Delta Airlines enhances American Express benefits. StayFi is transforming WiFi into a data tool, doubling direct bookings by capturing guest emails, with its new Adjunet setup reducing costs by up to 40%.
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Hospitality Industry Struggles with Data Activation Despite Rich Guest Information, Emphasizing Role of PMS Integration
10 June 2026📈 In a recent Shiji Insights Podcast, Niels Mekenkamp of Cendyn discussed data activation issues in hospitality. Hotels capture guest data through loyalty programs, CRM, and PMS, but struggle with data activation, impacting service delivery. A common example is missed guest preferences, like allergies, due to isolated systems. The PMS now plays a crucial role, evolving beyond transactions to operationalize guest intelligence. Clean data, deduplication, and seamless integration are essential for effective personalization and enhanced guest loyalty.
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From 120 Companies to Nearly 300: What the Evolution of Hotel Technology Tells Us
10 June 2026Every year, the release of Shiji Horizon Distribution’s Hotel Distribution Technology Chart sparks conversations across the hospitality technology industry. What has become one of the most recognizable visualizations in hotel
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Hospitality Industry Faces Challenges in Activating Guest Data Despite Advanced CRM and PMS Integration Efforts
10 June 2026📈 Hotels collect extensive guest data but struggle with data activation, as discussed by Niels Mekenkamp on the Shiji Insights Podcast. Property Management Systems (PMS) are evolving to execute guest intelligence. Clean, deduplicated profiles and integration between CRM, loyalty systems, and PMS are crucial. Real-time guest recognition enhances loyalty and revenue. Trust and consent management are vital for personalization strategies. Effective data use transforms guest experiences and enhances competitive advantage in hospitality.
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AI in Hotel Venue Sales Boosts Conversion Rates by 11% with Faster Proposals and Mid-Funnel Follow-Up Tools
10 June 2026🏨 In 2025, over 80% of hotel operators expect growth from meetings and events according to JLL. AI tools improve hotel sales by increasing response speed and mid-funnel follow-up, with one hotel reporting an 11% conversion rate boost. The first three respondents to RFPs secure 90% of the business. However, AI misfires occur when replacing human judgment, highlighting the need for balance. Revenue and sales management form 30.7% of AI applications in hospitality, indicating widespread industry adoption.
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Leading Hotel Groups Invest in Unified Data Architectures to Enhance AI Integration and Operational Efficiency
10 June 2026📊 Jun 10, 2026, hotel groups focus on unified data to enhance AI capabilities. By integrating systems such as PMS, CRS, and CRM into a centralized architecture, hotels address data fragmentation, improving real-time operations and decision-making. Centralized data enhances guest profiling, forecasting, and operational planning. Cloud platforms aid modernization, making AI initiatives easier to scale. Effective data architecture emerges as a key competitive advantage, allowing seamless data sharing across hotel technology ecosystems.
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Are AI and Social Media Redrawing the Boundaries of Hotel Distribution? (Hospitality ON Le Mag)
9 June 2026This article was written by HospitalityOn. Click here to read the original article Throughout history — though in varying proportions — hotel distribution has been, and remains, a heavily intermediated
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Infor Hospitality and Vendors at HITEC Focus on Solving Technology Integration Challenges in Hotel Operations
5 June 2026📱 HITEC’s focus this year is on technology integration, not just innovation. While hotels possess PMS, revenue management, and CRM tools, they lack a unified platform for seamless operation. Infor Hospitality and several vendors, including Laasie and Owner Relations Technology, are addressing this need. Laasie utilizes AI for real-time personalized rewards, enhancing loyalty. Owner Relations Technology has provided specialized accounting and communication solutions for over 30 years, catering to property managers and hoteliers.
