Track Cendyn in one place. This hub aggregates the latest news, releases and partnerships around Cendyn’s CRM, CRS and revenue platform for hotels, as covered by trusted global sources. A quick way to follow a key player in hotel guest engagement and commercial tech.
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Cendyn guide explains how to create a 2027 hotel marketing strategy calendar based on demand
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28 October 2026🏨 Cendyn urges U.S. hotels to plan 2027 marketing around demand forecasts, not reactive discounts. June–July 2026 demand benefited from the FIFA World Cup and America250, making those months unreliable benchmarks for 2027. Cornell research links below-competitor pricing to higher occupancy but lower relative revenue per available room. Cendyn recommends targeted offers, flexible budgets and coordinated marketing calendars. The company serves over 35,000 customers across more than 150 countries, generating over $20 billion in annual hotel revenue.
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GuestRevu 2026 GREAT Awards Recognize Top Hotels Using Over 85,000 Guest Reviews Across 60 Countries
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23 October 2026🏨 23rd October 2026: L’oscar in London hosted the 2026 GuestRevu GREAT Awards, celebrating excellence in the hospitality industry through genuine guest feedback. Over 750 properties from 60 countries were evaluated using 85,000+ reviews. Winners included Qosmo Brasov Hotel, MS Collection Arouca, and L’oscar London. Key insights revealed a 71% discrepancy in property ratings across platforms. Africa’s winners will be announced on 26th November in Cape Town, as GuestRevu continues to enhance guest experiences through data-driven insights.
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2026 GuestRevu GREAT Awards Recognize Over 750 Properties Worldwide Based on 85,000+ Guest Reviews for Excellence in Hospitality
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23 October 2026🏨 23rd October 2026, London: The 2026 GuestRevu GREAT Awards celebrated hospitality excellence at L’oscar, London. Supported by major industry players, the event featured panels on tech integration and data insights, moderated by industry experts. Over 750 properties from 60 countries participated, with 85,000 reviews analyzed via GuestRevu LITE. Qosmo Brasov Hotel, MS Collection Arouca, and L’oscar London won top European categories. The Africa winners will be announced on 26th November in Cape Town.
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Only 11% of Hotels Have Fully Integrated Tech Systems, Leading to Operational Burdens and Confidence Issues
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20 October 2026💻 Despite extensive investments, only 11% of hoteliers have fully integrated tech systems; over a quarter use seven or more platforms. This fragmentation leads to inefficiencies, with 27% of operators spending over 11 hours weekly on data consolidation. TAG and Cendyn address these gaps, with examples like Newport Beachside Hotel saving $2.1 million in commissions and Beach Terrace increasing bookings by 58%. Unified systems enhance guest experience, integrate payments, and improve marketing strategies, aligning with modern traveler expectations.
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Hotel CRM systems centralize guest data as OTAs account for 63.4% of independent hotel bookings
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20 October 2026🏨 Cloudbeds’ report, based on 90 million bookings, finds online travel agencies generate 63.4% of independent hotel bookings, up 2 percentage points annually. Cancellation rates reach 21.8%, versus 10.6% for direct bookings. New guests can cost up to 20 times more to acquire than returning guests. Hotel CRMs unify guest data and automate personalized marketing to encourage direct bookings. Hotel 1550 SFO increased its direct-booking share from 8–10% to 18% after adopting Cloudbeds’ unified platform.
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Google Transitions Search Campaigns to AI Max in September, Impacting Hotel Ads Without Opt-In Option
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19 October 2026📶 Google switched Search campaigns to AI Max in September 2026, impacting automatically created asset campaigns and broad match settings. Dynamic Search Ads will follow in February 2027. This move affects hotel ads, integrating booking links with regular text ads, allowing Google’s AI to choose ad text and search targeting. Cornell researchers found paid links increased bookings but suggested pausing ads during high occupancy. Key tasks: review campaign upgrades, search reports, and bid monitoring during high demand.
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91% of Hotel Chains Use AI, but Only 13% Report Measurable ROI, Finds h2c Global Study
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14 October 2026💻 AI is used by 91% of hotel chains globally, but only 28% have a company-wide AI strategy. Merely 13% report measurable ROI. 70% foresee AI-driven booking channels boosting direct bookings within two years, yet only 22% monitor AI visibility. The h2c GmbH study involved 113 hotel chains, covering over 8,200 properties and 1.3 million rooms. Cendyn, a study sponsor, serves over 35,000 customers in 150 countries, generating $20 billion in annual hotel revenue.
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Google announced Search Campaigns for Travel on April 30, integrating hotel advertising into AI Max-powered search campaigns
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13 October 2026🏨 Google announced Search Campaigns for Travel on April 30, combining hotel feeds, booking links and AI-powered search ads. Cendyn is testing the closed beta and says accurate rates, availability and booking connectivity are essential. A 2025 Cornell Hospitality Quarterly study of 26 hotels found Google Hotel Finder ads cannibalized some organic bookings but also increased demand and shifted bookings to lower-cost channels. Hotels should measure incremental revenue after acquisition costs, not just ad-attributed bookings.
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AI Tools Boost Independent Hotel Visibility But Fail to Convert Bookings, Routing Guests Back to OTAs
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12 October 2026🏨 Independent hotels benefit as AI surfaces them in searches without commissions, but many websites fail to convert leads, routing bookings to OTAs. RevPAR is forecasted to grow by 5% in 2026, but rising costs are squeezing margins. The Waldorf Astoria New York reopened after a six-year renovation. Google unites Hotel Ads and Search into an AI format requiring accurate data. WTTC’s Global Summit in Valletta discusses tourism priorities like AI adoption and sustainability.
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Google’s New Search Campaigns for Travel to Integrate Live Hotel Data with AI-Powered Optimization
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12 October 2026📈 Google is integrating travel-specific ad formats into standard Search campaigns using AI Max, revolutionizing hotel advertising strategies. Hotels will benefit from a unified search strategy, advanced bidding, and real-time data optimization. Cendyn, a key Google partner, is already testing this with selected clients. Cendyn serves over 35,000 customers in 150+ countries, generating $20 billion annually. As Google’s Search Campaigns for Travel emerges, hotels must adopt live rate feeds and robust data infrastructure to optimize visibility and bookings.
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Marriott’s Nine-Year Alibaba Partnership Gives AI Agent Superior Booking Capabilities, Boosting Chinese Market Success
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9 October 2026💸 Marriott’s AI agent, developed over nine years with Alibaba, outpaces competitors on Fliggy by offering booking and upselling services, demonstrating a relationship gap. In China, AI-mediated hotel bookings grew 800% in September. A U.S. sample shows TRevPAR fell 8.8% while RevPAR rose 6.3%, indicating overestimated revenue health. Trust remains a non-replicable asset AI can’t replace. Signals show a 194% growth in searches for repurposed hotels, urging a marketing strategy audit by 2027.
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Cendyn Releases Guide to Optimize Email Deliverability for Black Friday Hotel Campaigns Targeting Direct Bookings
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8 October 2026📦 Every hotel is gearing up for Black Friday and Cyber Monday campaigns. Deliverability is crucial; Gmail, Yahoo, and others are tightening enforcement. Ensure emails reach inboxes by checking sender reputation, cleaning lists, and timing sends. Cendyn, a hospitality tech company, aids in maximizing hotel revenue and guest connections, serving 35,000+ customers in 150+ countries, generating over $20 billion annually. For more insights, download their guide to boost email campaign success.
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Cendyn Releases Checklist to Improve Email Deliverability for Black Friday Hotel Campaigns Amid Tighter Enforcement
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8 October 2026📧 Hotels are preparing for Black Friday and Cyber Monday promotions. 📅 With major email providers like Gmail and Yahoo tightening enforcement, the focus is on ensuring emails reach inboxes, not spam folders. Cendyn, a hospitality tech firm, offers a checklist to optimize email campaigns—covering sender reputation, audience engagement, and campaign timing. The goal? Maximize reach and direct bookings. 🌍 Cendyn supports over 35,000 customers in 150+ countries, generating $20 billion annually in hotel revenue.
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Mirai Enables Real-Time Hotel Loyalty Program Management via Extranet for Improved Customer Engagement
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7 October 2026📖 Over the past year (as of September 2026), 79.2% of guests signed up for the Club during booking. The system introduces a real-time extranet feature for managing member tiers and details. Data shows loyalty members book twice as often and generate 2.8 times more revenue. 9.4% of Club bookings came from metasearch engines, mainly through Google Hotel Ads. The tier-based upselling conversion rate reached 3.1% among Club members, offering significant potential for revenue growth.
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Monitor your blind spots: Is AI getting your hotel right?
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6 October 2026By Rick Posey, Vice President, AI at Cendyn AI is already deciding how travelers see your hotel. Is it getting you right? As AI becomes part of the hotel discovery journey, visibility isn’t enough. Hotels need to know what AI is saying about them, and who it’s sending their way. Everyone has been asking, “Are we in AI search?” But that’s not the only question we should ask. More importantly: “What version of your hotel is AI search presenting?” AI…
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91% of Hotel Chains Use AI, Yet Only 28% Have Enterprise-Wide Strategies, Reports h2c Study
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1 October 2026💻 October 1, 2026, Berlin—91% of 113 hotel chains globally use AI, with 8% planning adoption soon, as per h2c’s AI Opportunity Study 2026. Despite widespread use, only 28% have a company-wide strategy. Predominantly, AI is used in pilots or departmental initiatives. Operational efficiency improved for 70% of respondents, while only 13% reported measurable ROI. Key adoption barriers include lack of AI expertise (56%) and integration issues (38%). AI tools from external vendors account for 60% of usage.
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91% of Global Hotel Chains Use AI, But Only 28% Have Enterprise-Wide Strategy, h2c Study Reveals.
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1 October 2026📊 Ratingen, Germany – October 1, 2026, h2c’s AI Opportunity Study 2026 reveals that 91% of hotel chains use AI, with 8% planning adoption within 24 months. Only 28% have enterprise-wide strategies. The study, covering 8,200 properties, finds predominant AI benefits in productivity; however, only 13% see measurable ROI. Major barriers include AI expertise (56%) and integration challenges (38%). Meanwhile, 70% expect AI to boost direct bookings within two years, yet only 22% systematically monitor AI visibility.
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Federal Appeals Courts Split on Hotel Algorithmic Pricing Antitrust Cases Involving Cendyn’s RMS Software
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1 October 2026🛢 In 2026, hotel algorithmic pricing faces antitrust risks under the Sherman Act’s Section 1 due to shared pricing software. The DOJ and FTC argue against using algorithms to coordinate prices. Key cases, Gibson v. Cendyn (dismissed) and Cornish-Adebiyi v. Caesars (proceeding), highlight differing court views. California’s AB 325, effective January 2026, tightens rules on shared pricing algorithms. RMS users must ensure pricing independence and understand data paths to mitigate legal risks.
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Bonafide Appoints Tim Sullivan as Chief Growth Officer to Lead Strategic Expansion Amid AI Integration Surge
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1 October 2026💻 Tim Sullivan has been appointed as Chief Growth Officer at Bonafide, an AI Alignment platform, to lead growth strategies in sales, marketing, and strategic partnerships. Sullivan, with 30 years of technology leadership, has been on Bonafide’s Advisory Board since 2024. He previously led transformations at Kognitiv and Cendyn. Bonafide aims to enhance AI’s understanding of brand contexts as agentic commerce evolves. Sullivan’s role is pivotal for Bonafide’s commercial scaling.
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Comprehensive 62-Point Checklist Offers Hoteliers Strategies to Boost Direct Bookings and Reduce OTA Commissions by 15-25%
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30 September 2026📅 Hotel direct bookings can save hoteliers 15-25% in OTA commissions, improving guest relationships and brand equity. A 62-point checklist emphasizes a mobile-first, fast website; search engine visibility; competitive pricing; data-driven personalization; and loyalty programs. Optimizing mobile booking can reduce abandonment by 40%. Websites must load in under 3 seconds, as 53% of users abandon slower sites. Regularly updating Google Business Profiles and utilizing free Google Travel links can boost visibility. Properties achieving 40%+ direct booking share often see double-digit…
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Cendyn’s Wayfinder Enhances AI Visibility for Hotels, Emphasizing Accurate Data to Influence Traveler Recommendations
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29 September 2026💻 91% of global travelers rely on AI tools like ChatGPT for trip planning, impacting hotel visibility and recommendations. Accurate data is crucial, as AI combines multiple sources to understand hotels, affecting first impressions. 85% of AI-generated hotel mentions come from third-party sources, highlighting the importance of consistent information. Cendyn’s Wayfinder tool helps hotels manage AI representation, ensuring alignment with marketing goals. Cendyn, with 35,000 global customers, supports hotelier success by enhancing digital guest interactions.
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Cendyn Unveils Six-Step Guide to Transform Hotel Sales Leads into Revenue Without Increasing Headcount
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23 September 2026📈 Cendyn, a global hospitality tech company with over 35,000 clients in 150+ countries, unveils a guide for hotel sales teams. The guide outlines a six-step process to transform leads into bookings without additional staff. Key steps include account qualification, market trend utilization, competitor analysis, personalized outreach, and tracking. Cendyn’s solutions, used for nearly 30 years, generate over $20 billion annually. Offices are located in the U.S., France, U.K., Singapore, Bangkok, and India.
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AI-Driven SEO Captures 12-15% Global Search Share, Enhancing Hotel Revenue and Guest Engagement Strategies
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22 September 2026💻 In 2025, AI-powered search tools captured 12%-15% of the global market, reducing Google’s share below 90% for the first time in a decade. By early 2026, 68.01% of US Google searches ended without a click. AI-driven searches in 2026 have a 77% referral traffic share from ChatGPT. AI search traffic converts 4.4 times better than traditional, and SE Ranking shows it’s 23 times more effective in some cases. Cendyn serves 35,000 customers in 150 countries, generating $20 billion annually.
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Google’s DMA Changes Lead to 30% Reduction in Free Direct Booking Clicks for European Hotels
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17 September 2026📈 Google’s DMA changes have led to up to a 30% drop in free direct booking clicks for European hotels. The Broadmoor generated nearly $1 million in direct revenue over three months through systematic follow-up calls. Banyan Group acquired Newmark Hotels & Reserves, adding 26 properties across seven African countries. The UN Tourism forecast for 2026 international arrivals was cut to 1-2%. Black Friday campaigns drove 60.5% direct revenue growth in 2025, showing the importance of conversion infrastructure.
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Hotels Must Prioritize AI Investment and Data Quality in Budget Planning to Enhance Direct Bookings and Profitability
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17 September 2026📈 Hotel budgets are evolving due to AI, data, and digital strategies. Only 29% of tech leaders report AI-ready data, with 60% of AI projects abandoned due to poor data quality. OTA commissions, ranging from 10% to 40%, impact revenues. Cendyn serves over 35,000 clients in 150+ countries, generating $20 billion annually. Investment in AI, direct bookings, and cybersecurity is essential for sustainable growth.
