Track Cendyn in one place. This hub aggregates the latest news, releases and partnerships around Cendyn’s CRM, CRS and revenue platform for hotels, as covered by trusted global sources. A quick way to follow a key player in hotel guest engagement and commercial tech.
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Marriott’s Nine-Year Alibaba Partnership Gives AI Agent Superior Booking Capabilities, Boosting Chinese Market Success
9 October 2026💸 Marriott’s AI agent, developed over nine years with Alibaba, outpaces competitors on Fliggy by offering booking and upselling services, demonstrating a relationship gap. In China, AI-mediated hotel bookings grew 800% in September. A U.S. sample shows TRevPAR fell 8.8% while RevPAR rose 6.3%, indicating overestimated revenue health. Trust remains a non-replicable asset AI can’t replace. Signals show a 194% growth in searches for repurposed hotels, urging a marketing strategy audit by 2027.
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Cendyn Releases Guide to Optimize Email Deliverability for Black Friday Hotel Campaigns Targeting Direct Bookings
8 October 2026📦 Every hotel is gearing up for Black Friday and Cyber Monday campaigns. Deliverability is crucial; Gmail, Yahoo, and others are tightening enforcement. Ensure emails reach inboxes by checking sender reputation, cleaning lists, and timing sends. Cendyn, a hospitality tech company, aids in maximizing hotel revenue and guest connections, serving 35,000+ customers in 150+ countries, generating over $20 billion annually. For more insights, download their guide to boost email campaign success.
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Cendyn Releases Checklist to Improve Email Deliverability for Black Friday Hotel Campaigns Amid Tighter Enforcement
8 October 2026📧 Hotels are preparing for Black Friday and Cyber Monday promotions. 📅 With major email providers like Gmail and Yahoo tightening enforcement, the focus is on ensuring emails reach inboxes, not spam folders. Cendyn, a hospitality tech firm, offers a checklist to optimize email campaigns—covering sender reputation, audience engagement, and campaign timing. The goal? Maximize reach and direct bookings. 🌍 Cendyn supports over 35,000 customers in 150+ countries, generating $20 billion annually in hotel revenue.
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Your Club, under your control: manage your members in real time
7 October 2026This article was written by Mirai (English Insights). Click here to read the original article En español, en français, em português. Until now, if you wanted to change a member’s tier, apply a credit, or correct their details, you needed Mirai to make the change. When it comes to customer loyalty, the time between a guest’s action and the hotel’s response matters. Starting today, you can handle this yourself, directly from the extranet, in real time. All operational control via…
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Monitor your blind spots: Is AI getting your hotel right?
6 October 2026By Rick Posey, Vice President, AI at Cendyn AI is already deciding how travelers see your hotel. Is it getting you right? As AI becomes part of the hotel discovery journey, visibility isn’t enough. Hotels need to know what AI is saying about them, and who it’s sending their way. Everyone has been asking, “Are we in AI search?” But that’s not the only question we should ask. More importantly: “What version of your hotel is AI search presenting?” AI…
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91% of Hotel Chains Use AI, Yet Only 28% Have Enterprise-Wide Strategies, Reports h2c Study
1 October 2026💻 October 1, 2026, Berlin—91% of 113 hotel chains globally use AI, with 8% planning adoption soon, as per h2c’s AI Opportunity Study 2026. Despite widespread use, only 28% have a company-wide strategy. Predominantly, AI is used in pilots or departmental initiatives. Operational efficiency improved for 70% of respondents, while only 13% reported measurable ROI. Key adoption barriers include lack of AI expertise (56%) and integration issues (38%). AI tools from external vendors account for 60% of usage.
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91% of Global Hotel Chains Use AI, But Only 28% Have Enterprise-Wide Strategy, h2c Study Reveals.
1 October 2026📊 Ratingen, Germany – October 1, 2026, h2c’s AI Opportunity Study 2026 reveals that 91% of hotel chains use AI, with 8% planning adoption within 24 months. Only 28% have enterprise-wide strategies. The study, covering 8,200 properties, finds predominant AI benefits in productivity; however, only 13% see measurable ROI. Major barriers include AI expertise (56%) and integration challenges (38%). Meanwhile, 70% expect AI to boost direct bookings within two years, yet only 22% systematically monitor AI visibility.
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Bonafide Appoints Tim Sullivan as Chief Growth Officer to Lead Strategic Expansion Amid AI Integration Surge
1 October 2026💻 Tim Sullivan has been appointed as Chief Growth Officer at Bonafide, an AI Alignment platform, to lead growth strategies in sales, marketing, and strategic partnerships. Sullivan, with 30 years of technology leadership, has been on Bonafide’s Advisory Board since 2024. He previously led transformations at Kognitiv and Cendyn. Bonafide aims to enhance AI’s understanding of brand contexts as agentic commerce evolves. Sullivan’s role is pivotal for Bonafide’s commercial scaling.
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Comprehensive 62-Point Checklist Offers Hoteliers Strategies to Boost Direct Bookings and Reduce OTA Commissions by 15-25%
30 September 2026📅 Hotel direct bookings can save hoteliers 15-25% in OTA commissions, improving guest relationships and brand equity. A 62-point checklist emphasizes a mobile-first, fast website; search engine visibility; competitive pricing; data-driven personalization; and loyalty programs. Optimizing mobile booking can reduce abandonment by 40%. Websites must load in under 3 seconds, as 53% of users abandon slower sites. Regularly updating Google Business Profiles and utilizing free Google Travel links can boost visibility. Properties achieving 40%+ direct booking share often see double-digit…
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Cendyn’s Wayfinder Enhances AI Visibility for Hotels, Emphasizing Accurate Data to Influence Traveler Recommendations
29 September 2026💻 91% of global travelers rely on AI tools like ChatGPT for trip planning, impacting hotel visibility and recommendations. Accurate data is crucial, as AI combines multiple sources to understand hotels, affecting first impressions. 85% of AI-generated hotel mentions come from third-party sources, highlighting the importance of consistent information. Cendyn’s Wayfinder tool helps hotels manage AI representation, ensuring alignment with marketing goals. Cendyn, with 35,000 global customers, supports hotelier success by enhancing digital guest interactions.
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Cendyn Unveils Six-Step Guide to Transform Hotel Sales Leads into Revenue Without Increasing Headcount
23 September 2026📈 Cendyn, a global hospitality tech company with over 35,000 clients in 150+ countries, unveils a guide for hotel sales teams. The guide outlines a six-step process to transform leads into bookings without additional staff. Key steps include account qualification, market trend utilization, competitor analysis, personalized outreach, and tracking. Cendyn’s solutions, used for nearly 30 years, generate over $20 billion annually. Offices are located in the U.S., France, U.K., Singapore, Bangkok, and India.
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AI-Driven SEO Captures 12-15% Global Search Share, Enhancing Hotel Revenue and Guest Engagement Strategies
22 September 2026💻 In 2025, AI-powered search tools captured 12%-15% of the global market, reducing Google’s share below 90% for the first time in a decade. By early 2026, 68.01% of US Google searches ended without a click. AI-driven searches in 2026 have a 77% referral traffic share from ChatGPT. AI search traffic converts 4.4 times better than traditional, and SE Ranking shows it’s 23 times more effective in some cases. Cendyn serves 35,000 customers in 150 countries, generating $20 billion annually.
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Google’s DMA Changes Lead to 30% Reduction in Free Direct Booking Clicks for European Hotels
17 September 2026📈 Google’s DMA changes have led to up to a 30% drop in free direct booking clicks for European hotels. The Broadmoor generated nearly $1 million in direct revenue over three months through systematic follow-up calls. Banyan Group acquired Newmark Hotels & Reserves, adding 26 properties across seven African countries. The UN Tourism forecast for 2026 international arrivals was cut to 1-2%. Black Friday campaigns drove 60.5% direct revenue growth in 2025, showing the importance of conversion infrastructure.
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Hotels Must Prioritize AI Investment and Data Quality in Budget Planning to Enhance Direct Bookings and Profitability
17 September 2026📈 Hotel budgets are evolving due to AI, data, and digital strategies. Only 29% of tech leaders report AI-ready data, with 60% of AI projects abandoned due to poor data quality. OTA commissions, ranging from 10% to 40%, impact revenues. Cendyn serves over 35,000 clients in 150+ countries, generating $20 billion annually. Investment in AI, direct bookings, and cybersecurity is essential for sustainable growth.
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Mirai Identifies Hotel Distribution Split into Two Ecosystems Requiring Distinct Strategies and Optimization Approaches
8 September 2026📈 Mirai reveals two distinct hotel distribution ecosystems—traditional web and AI agent ecosystems—leading to different optimization strategies for hotels. AI autopilot pricing boosted revenue by 13% across 6,000+ hotels over 18 months. Away.ai launched to compete with OTA discovery. Six European hotel transactions exceeded EUR 200M by September 4. New appointments include Tarun Seth as GM and Mark Traugutt as Specialty Chef. Radisson Blu Medlock Hotel opened in Manchester, and Hyatt plans its first UK JdV hotel.
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Cendyn Tests Google’s New AI-Driven Hotel Search Ads with Live Data Integration in Closed Beta Trial
8 September 2026📱 September 8, 2026, Austin, Texas: Cendyn partners with Google to test advanced hotel search advertising. Using Google’s AI, Cendyn enhances ad performance by integrating live hotel feed infrastructure and first-party data. Cendyn, with over 35,000 global customers, optimizes Google’s Travel Search Campaigns using its Digital Marketing Platform. This collaboration aims to improve campaign performance, replacing fragmented data with high-quality signals. Cendyn’s integration will benefit hotels and agencies worldwide.
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AI Hospitality Alliance Promotes Responsible AI Adoption in Hospitality Industry, Says Founder Ira Vouk
8 September 2026📱 Ryan Haynes, Director of Hoteliers’ Voice Podcast, shares insights from Ira Vouk on the AI Hospitality Alliance (AIHA). The AIHA promotes responsible AI adoption in the hospitality industry. Key topics: mission, operations, risks, data privacy, partnerships, and governance. Cendyn’s Luke Markesky supports AIHA for its strategic AI development. Haynes MarComs, with a decade of experience, aids tech companies in achieving growth through strategic marketing. Weekly podcasts offer insights on Spotify, LinkedIn, and Apple.
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Revinate Study Finds 92% of Calls at 135 Luxury Hotels Fail to Capture Guest Contact Information
4 September 2026📱 Revinate’s mystery shopping of 308 calls across 135 luxury hotels revealed that 92% failed to capture guest contact information, impacting direct bookings. The Americas Great Resorts critique highlights luxury marketing’s neglect of demand origin. A new framework for corporate accounts emphasizes returns over room nights. Kempinski’s path to recovery involves brand clarity and strategy. Novotel’s Longevity Week, a global wellness initiative, runs from September 7-13. St. Louis sees $7 billion in development, boosting market strength through 2027.
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Sales Teams Urged to Use Market Intelligence for Effective Lost Business Recovery and Improved Conversion Rates
4 September 2026📊 Cendyn, a global leader in hospitality technology, emphasizes that fast RFP responses are now essential but insufficient for winning group business. Sales teams should utilize competitive intelligence to prioritize re-engagement with lost accounts. Data on booking frequency and venue patterns can inform targeted pitches, increasing efficiency. Cendyn, with over 35,000 clients in 150 countries, generates more than $20 billion in annual hotel revenue. The company, supporting clients worldwide, focuses on enhancing hotel revenue and guest connections.
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Cendyn’s 2027 Guide Highlights Budgeting for AI-Driven Hotel Marketing, Focuses on Cost of Direct Booking Acquisition
27 August 2026📈 Hotel marketing teams preparing for the 2027 budget should focus on cost of acquisition instead of a percentage of revenue, especially with AI search and agentic booking on the rise. A 15:1 Return on Advertising Spend (ROAS) might signal weak growth. Cendyn, with 35,000 global customers in 150+ countries, helps hotels drive direct bookings, leveraging first-party data to improve visibility and revenue. Learn more at cendyn.com.
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Stripe’s $7 Billion Acquisition of OpenRouter to Impact AI Model Routing Costs for Hotel Operators
19 August 2026🏨 IHG’s Kim Smith reveals that guests using Google-powered conversational search on IHG.com express specific intent through natural language, aiding in personalized hotel recommendations. ChatGPT Ads launch in 31 European countries next week, but hotels need agency partners for access. Stripe’s $7B acquisition of OpenRouter complicates AI model cost transparency for hotels. Birmingham hotels saw a 62.5% increase in room nights during the European Athletics Championships week, with bookings made 169 days ahead.
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AI-Enabled Actionable Intelligence Offers Hotels Competitive Edge by Improving Decision-Making and Prioritization
19 August 2026📈 Commercial teams in the hospitality industry face complex challenges daily, despite abundant data from technologies like CRM and AI. AI offers a leapfrog opportunity, enabling hotels to prioritize actions and enhance commercial impact. This is vital as AI accelerates industry change, helping hotels transition from data collection to decision support. Companies like Cendyn are integrating actionable intelligence into their offerings, improving decision-making and leveling the playing field for smaller hotels with limited resources.
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Cendyn Launches Meta Hotel Ads to Enhance Targeted Travel Marketing Across Facebook, Instagram, and Messenger
17 August 2026📈 In 2025, 83% of travelers used social media for travel planning. Cendyn launched Meta Hotel Ads within their Digital Marketing Platform, targeting high-intent travelers on Meta platforms like Facebook and Instagram. This allows hotels to display real-time rates using AI-powered targeting, managing campaigns via a single platform with ARI connectivity to over 150 providers. This integration aims to boost direct bookings and provide hoteliers with control over digital marketing strategies.
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Cendyn Integrates Buy-Now-Pay-Later Options into CRS to Reduce 52% Cart Abandonment in Hotel Bookings
13 August 2026💳 Cendyn launched a new unified payment framework in Austin, Texas, to reduce cart abandonment for direct bookings. Integrated with Flex Pay, FreedomPay, Stripe, and Gr4vy, it supports “Buy Now, Pay Later” and global currency options, addressing the 52% cart abandonment rate. By 2026, 17% of travelers will use BNPL services. Cendyn serves over 35,000 customers in 150+ countries, generating over $20 billion in annual revenue.
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HSMAI DC to Host State of the Industry Event on August 19 Focusing on 2027 Budget Planning
7 August 2026📈 On August 19, in Washington D.C., a panel of experts will gather at the Hilton Washington DC National Mall The Wharf for the annual State of the Industry event. Registration starts at 4 p.m. Early-bird registration is available until August 10, costing $90 for HSMAI members and $115 for non-members. After August 11, fees increase to $105 and $130, respectively. Sponsored by multiple organizations, attendees are encouraged to donate backpacks for middle school students in the DMV area.
