Hotel Owners Cite Rising Operating Costs and Staffing Shortages as Major Challenges Ahead of 2026 FIFA World Cup
📈 Hotel owners face rising costs in 2026, as reported by AHLA's survey of 246 U.S. hoteliers. Key challenges: goods and supplies (71%), labor (65%), occupancy (59%), energy (50%), and insurance (43%). Staffing issues persist, with over half understaffed. Solutions include higher wages (70%) and flexible schedules (54%). Travel demand is expected to remain stable, with 39% predicting steady demand. Nearly 20% of hotels report below-expectation bookings for the FIFA World Cup. Survey conducted in February 2026.
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