Non-Room Revenue in Hotels Grows 35% in 2026, Driven by AI and Enhanced Guest Experience Offerings
💸 In 2026, hotels focusing on non-room products saw a 35% revenue growth, contrasting with a 6.5% increase in room sales, according to Turneo data. This shift is driven by consumer demand for experiences, enhanced technology, and AI integration. Over 60% of guests engage with non-room offers pre-arrival, and AI tools are increasingly aiding trip planning. By 2027, the focus will be on making the entire hotel catalogue AI-accessible and capturing more of the guest's travel spend.
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