HBX Group Acquires Full Ownership of PerfectStay, Enhancing B2B2C Travel Offerings with Dynamic Holiday Packaging Solutions
📅 March 31, 2026: HBX Group finalizes acquisition of Paris-based PerfectStay, expanding from a 25% stake acquired in June 2024 to full ownership. The transaction aligns with HBX's strategic growth in the USD 50 billion B2B2C travel market, leveraging PerfectStay’s technology and HBX's global hotel inventory. PerfectStay enhances offerings for airlines and consumer brands, including Turkish Airlines Holidays launched in 2025. Over 55 white-label sites are provided, with growth expected through 2030 via a performance-based structure.
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