European Hotel Investment Volumes Surge 170% in 2025 as Central-Eastern Europe Attracts Capital Away from Western Markets
📈 European investment volumes increased by 170% in Central-Eastern Europe in 2025, with cities like Prague, Budapest, and Warsaw leading RevPAR growth, shifting focus from Western Europe. Research found 70% of hotel guests prefer human check-ins over AI, despite automation efficiencies. Meanwhile, AI agents provide competitive advantages for smaller hotels by allowing prompt deployment without enterprise constraints. L Catterton launched a luxury platform aiming for 10-15 landmark properties, reflecting the evolving dynamics in hospitality investments and guest preferences.
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